How much more do growers receive for Fair Trade-organic coffee?

I use a representative sample of coffee growing households in southern Mexico to estimate the price premium and gross income gain from participating in Fair Trade-organic markets through grower cooperatives. For the 2004–2005 season, FT-organic growers received an average premium of 12.8 cents per pound, yielding a gross income gain of 5% of total household income or about 26 dollars per household member. The gain is net of the costs of cooperative participation but not of other costs incurred to become certified and suggests that price premiums alone have a limited potential to increase household returns from growing coffee. More broadly speaking, the finding raises questions about the persistence of substantial price premiums associated with social or environmental labeling initiatives.     

The contribution of organic farming to rural development: An exploration of the socio-economic linkages of organic and non-organic farms in England

Organic farming has experienced considerable growth in recent years. Proponents of organic farming point to the environmental and nutritional benefits of organic systems, although these are contested by some. More recently, it has been argued that organic farming can provide rural development benefits through enhanced employment and through closer connections with the local economy, reconnecting consumers with producers and stimulating positive economic multipliers. Against the background of claims made for the rural development potential of organic farming, this paper considers the generation and retention of income, purchasing patterns, and direct employment impacts of a large sample of organic and non-organic farmers in England. The paper reveals some important distinctions between the characteristics of organic and non-organic farms and farmers. It is argued that most of these differences do not stem directly from differences in farming systems but, rather, reflect considerable differences in the people who operate organic farms as well as the distinctive business configurations they frequently adopt.     

Profit or principles: Why do restaurants serve organic food?

Dining organically has become a popular trend globally, but is still a niche concept in New Zealand. This exploratory study presents a small sample of restaurateurs’ views on the concept of organic dining, and their motivations for entering the organic food service sector. The study employs a qualitative approach, using data from five semi-structured interviews with Auckland restaurateurs offering organic menus.     

A hybrid selection model for emerging technology

Technology selection, which influences the advantages of an enterprise or a country, is a multi-criteria decision issue that can be improved by integrating different methods. In addition, it is more and more difficult to identify the right technologies because the technologies are increasing in number and complexity. This study proposes a technology selection process integrating fuzzy Delphi method, analytic hierarchy process (AHP), and patent co-citation approach (PCA) for technology selection. The former effectively gathers experts' judgments toward technology selection criteria and conducts the fuzziness existing in their responses. The analytic hierarchy process has the strength of identifying criteria and obtaining their relationship and their weights. The patent co-citation approach identifies the major R&D fields of a specific technology from patent data. Through this proposed process, the key technology fields can be identified in the end. The organic light emitting diode (OLED) technology in Taiwan is used to be an example to illustrate the proposed technology selection process.     

Consumer preferences and the international harmonization of organic standards

Harmonization of technical standards is often advocated as a means to remove technical barriers that reduce the welfare gains available from international trade. Organic standards are not currently harmonized internationally. If domestic organic standards reflect consumer tastes, and consumers have strong preferences for those standards, then harmonization to a common standard may reduce the benefits consumers receive from organic products. Through a consumer survey, conjoint analysis was used to explore the preferences of consumers in the US, the UK and Canada for organic food. The results suggest that consumers in the three countries do not have a strong attachment to the current national organic standards and that international harmonization may be a legitimate food policy goal.     

Consumers’ willingness-to-pay for organic conversion-grade food: Evidence from five EU countries

In recent years, in overall value, the EU has become a net importer of organic food to supply increasing demand. Financial support for farmers during the conversion period has been made to help expand organic production as this was seen as a barrier to conversion. Meanwhile, farmers have been marketing products produced in this conversion period and labelled as such, the extent to which is described here for the UK, Portugal, Denmark, Ireland and Italy. Consumers’ attitudes towards, and willingness-to-pay for, conversion-grade food in these countries is examined. It was found that consumers would be prepared to pay a premium for conversion-grade produce of around half the premium for organic produce with vegetables attracting a higher premium than meat. Finally, the potential of policies for marketing conversion-grade products to encourage more conversion is examined, together with barriers to achieving this. It is concluded that barriers to marketing such products, particularly from retailers, will be formidable. Thus, alternative policies are suggested.     

Technical efficiency of alternative farming systems: the case of Greek organic and conventional olive-growing farms

Olive-growing is a major farming activity in Greek agriculture. This paper analyzes empirically the technical efficiency of organic and conventional olive-growing farms using a stochastic production frontier methodology and a translog functional specification. Findings indicate that the organic olive-growing farms examined exhibit a higher degree of technical efficiency (relative to their production frontier) than do conventional olive-growing farms. Reasons may include lower profit margins and restrictions on inputs permitted, thus forcing organic farmers to be more cautious with input use. However, both input- and output-oriented technical efficiency scores are still relatively low for both types of olive-farming. Thus there is considerable scope for cost reducing and farm income improvement in both farming modes. This could prove crucial for the long-run viability and the future course of the sector.     

Why buy organic rice? genetic algorithm‐based fuzzy association mining rules for means‐end chain data

While empirical studies of organic food consumption have centred primarily on European and North American countries, the amount of research occurring in Asian countries is increasing. This article describes the attributes, consequences, and values influencing consumer perceptions and adoption of organic rice in Taiwan, where rice is the major food. Based on a means‐end chain (MEC) rationale, regulatory focus theory and self‐construal theory, this article describes the attributes, consequences and values influencing Taiwanese consumer perceptions and adoption of organic rice. Using a questionnaire and a sample of 300 organic food shoppers in Taiwan, we applied the MEC technique in a different fashion via the proposed genetic algorithm‐based fuzzy association mining rules (GFAMR) algorithm to depict the attribute‐consequence‐value links to purchasing organic rice. This study has at least two merits: (a) it is among the first integrating regulatory focus theory, self‐construal theory and MEC to explore the reason why Taiwanese consumers purchase organic rice and (b) it introduces a new method to quantitatively deal with MEC analysis. The results show that the most important ultimate values are fun and enjoyment in life and security, which are in line with the promotion focus and prevention focus, respectively, of regulatory focus theory. Furthermore, we found three consumer segments related to organic rice: prevention focused housekeepers, promotion‐focused egoists, and promotion‐focused (meta‐personal self) altruists. The different paths found in the results can also provide green companies and policy makers with more information about organic rice consumers, allowing them to craft better marketing and communication strategies by which to promote organic food.     

Adoption of organic farming: Are there differences between early and late adoption?

Based on the fact that not all farmers adopt a technology at the same time, it is argued in this paper that the distinction between groups is important because early, medium and late adopters respond differently to economic and non-economic factors when they consider whether to take up organic farming or not. The individual effects on adoption between the groups are identified by the use of multinomial logit analysis. The results provide evidence that there are significant differences in the characteristics between the adopter groups. The findings also reveal that the factors that affect adoption play a different role for early, medium and late adopters, particularly with regard to farming intensity, age, information gathering as well as attitudes of the farmer. More specifically, early adopters were the youngest to adopt organic farming and their decisions were found to be less profit related compared to other groups. Late adoption is constrained by risk considerations, while environmental attitudes and social learning were identified to be important determinants for all adopter groups. Overall, the findings strongly suggest, that for policy measures to be effective, the current state of diffusion has to be taken into account.