Measuring and managing customer relationship risk in business markets

There have been repeated calls from top management and marketing academics for greater accountability in marketing so that the financial returns of marketing investments can be more robustly evaluated. These are coalescing around the issue of whether or not marketing delivers shareholder value. One promising line of enquiry explores customer lifetime value and the profitable management of these relationships. Although helpful, this approach fails to make the final link with shareholder value since customer lifetime value is still essentially a profit or cash flow measure and does not fully account for customer risk. This paper describes empirical research which explores differing approaches to measuring customer risk and the creation of shareholder value through customer relationship management (CRM). We develop a customer relationship scorecard which proves an innovative tool for managers to use in determining the risks in their customer relationships and developing risk mitigation strategies. The scorecard is then used to forecast retention probabilities, from which a risk-adjusted customer lifetime value is calculated. Both the scorecard and the calculations have an impact on the CRM practices of the customer relationship managers. From a theoretical perspective, an enhanced consideration of customer risk and returns is an important additional step towards demonstrating that marketing creates shareholder value.     

读研热根源-人力资本投资成本与收益的衡量

对于我国近几年，尤其是2002年出现的读研究生热现象，通过建立人力资本投资模型，用实证的方法从经济学的角度阐明了读研究生作为人们的一种人力资本投资，是人们对投资成本和收益进行衡量后做出的选择。     

浅谈对增值税转型的看法

理论上，增值税由生产型改为消费型将可以避免对企业重复征税，从根本上减轻企业税收负担，增强企业扩大投资、进行技术更新改造的动力。但就当前而言，应积极创造有利于向消费型过渡的税收环境，为增值税顺利转型作好准备。     

The Expanding Analysis of Enterprise＇s Human Capital Investment Value

Value is the scale that appraises whether the comparison between a certain thing and its realization which we need to consume is rational. The paper appraises the investment value and incomes of human capital by applying value engineering method. It elaborates the investment structure and contents of human capital first, and then analyzes and summarizes various functions of enterprise＇s human capital. It educes the production function and the optimum equilibrium solution of human capital on this basis. Finally, it appraises the investment value of human capital by applying VE method. Thus we will apply a new method in the human capital field.     

Understanding the value of project management: First steps on an international investigation in search of value

Organizations investing in project management need to be assured of a concrete return. Without the ability to clearly define its value, project management joins the long line of initiatives (i.e., TQM, information systems, training, human resources) struggling to prove their worth to organizations. However, demonstrating a concrete value in organizations has been illusive and even paradoxical. This paper describes the conceptual model underlying a major international research project designed to yield a broad perspective on the value of project management. This model and research design will be of interest to researchers, project managers, professional organizations, and senior executives.     

企业财务管理目标研究

文章拟对我国现阶段企业财务管理目标的多种观点进行对比并且介绍企业财务管理目标研究的发展趋势,以此来说明我国企业应选择怎样的适合自身发展需要的财务管理目标,笔者认为经济附加值最大化应为现阶段企业财务管理的合理目标。     

Efficiency in coalition games with externalities

A natural extension of superadditivity is not sufficient to imply that the grand coalition is efficient when externalities are present. We provide a condition, analogous to convexity, that is sufficient for the grand coalition to be efficient and show that this also implies that the (appropriately defined) core is nonempty. Moreover, we propose a mechanism which implements the most efficient partition for all coalition formation games and characterizes the resulting payoff division.     

职工薪酬几项特殊业务的会计处理

非货币性职工薪酬、带薪缺勤和职工内退等涉及薪酬事项，属于职工薪酬中的特殊业务，新准则及其应用指南中对这些特殊业务的会计处理涉及很少，其中职工内退则未曾涉及。本文以新准则及其应用指南规定的原则为依据，结合相关法律、法规和笔者实践，介绍这些特殊业务的会计处理方法。     

Value,rareness, competitive advantage,and performance: a conceptual‐level empirical investigation of the resource‐based view of the firm

The resource‐based view of the firm (RBV) hypothesizes that the exploitation of valuable, rare resources and capabilities contributes to a firm's competitive advantage, which in turn contributes to its performance. Despite this notion, few empirical studies test these hypotheses at the conceptual level. In response to this gap, this study empirically examines the relationships between value, rareness, competitive advantage, and performance. The results suggest that value and rareness are related to competitive advantage, that competitive advantage is related to performance, and that competitive advantage mediates the rareness‐performance relationship. These findings have important academic and practitioner implications which are then discussed. Copyright © 2008 John Wiley & Sons, Ltd.     

以公平促效率：中国社会主义和谐发展的必然选择

公平和效率是社会主义的两大价值目标,公平是社会主义的核心价值和首选目标.没有公平就没有社会主义,更没有社会主义现代化的顺利实现.以公平促效率是中国现代化的理性选择.我们应坚定不移地维护社会公平,避免贫富悬殊过大和两极分化.