Indian food in the UK: personal values and changing patterns of consumption

This qualitative study examined the consumption of Indian foods among groups of English and Indian people living in the UK. Both convenience and freshly made Indian foods were included in the research. The aim was to explore attitudes (based on ethnicity) towards, and the consumption of, Indian foods. The means–end model and laddering methodology were used in interviews with 24 respondents, 12 from each group (English and Indians). The personal values ‘social life’, ‘health’, ‘adventure’, ‘enjoyment’ and ‘savings’ were found to be the most important for English respondents whereas ‘enjoyment’, ‘good life’, ‘health’, ‘religion’ and ‘culture’ were the most desirable value ends for Indians. The results provide an insight into English and Indian peoples’ perceptions of Indian food that can be used in promotion and marketing positioning of branded Indian foods, sauces and accompaniments.     

世纪末中国文学创作平民化倾向兴起探析

本文结合 2 0世纪末中国社会的特殊的经济体制、意识形态、社会思潮与价值观念 ,主要以 90年代小说为研究对象 ,从经济的、思想的、读者群体与作家姿态以及文学自身发展需求等几个方面 ,试图较全面地对这一特定时期中国文学创作中平民化倾向进行初步的探讨 ,以期引起关注和研究     

房地产税收对商品房价格的影响研究

中国房地产市场的需求弹性小于供给弹性,政府对房产拥有者征税,税收负担其实更多地落在了购房者身上。中国现行的房地产税制对于稳定房地产市场,抑制过度投机,降低商品房价格的作用不明显。应改变住房需求弹性,在房地产保有环节征税,促进中国房地产市场的健康发展。     

邻近营业铁路线水下承台双壁钢围堰的施工技术

以实际工程为背景,介绍了邻近营业铁路线的水下承台的双臂钢围堰的施工工艺、施工顺序及施工安全措施,为今后邻近营业线的双壁钢围堰施工提供了一定的有益参考。     

注聚泵液力端的改进设计

通过对油田在用注聚泵的使用情况进行调研,针对现场使用中出现的问题,以提高注聚泵液力端易损件的使用寿命及工作性能为目的,本文通过对聚合物流动特性的分析,提出了注聚泵液力端的改进方案。液力端采用了导流型泵阀,其导流性好,对聚合物降解也降低。     

Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach

Customer value analysis and management is a key theoretical and empirical issue in marketing management and strategic management. However, little is known about the influence of customer benefit on customer value from the microfoundations of the dynamic capabilities perspective. Currently, a boom in online video and music streaming services is changing the entertainment industry structure. Thus, marketing managers in the fast‐growing streaming services industry should have dynamic managerial capabilities to anticipate other service elements that customers consider valuable. Based on managerial cognitive dynamic capabilities, this research explored the influences of customer‐perceived functional benefit, experiential benefit, financial benefit, and psychosocial benefit on perceived instrumental and terminal values. General linear model (GLM) and fuzzy‐set qualitative comparative analysis (fsQCA) were conducted to gain a more nuanced understanding of how different customers’ perceived benefits have different impacts on perceived value. The findings illuminate complex benefit configurations that drive perceived instrumental and terminal values and contribute to the development of value creation and its drivers. The proposed framework can help managers develop managerial cognitive dynamic capabilities by increasing their understanding of the impact of different perceived benefits on value creation for different types of customers.     

从“边缘”到“末路”——论贾樟柯电影中的人物命运

贾樟柯作为备受关注的中国“第六代”导演，他的影片始终关注处于底层社会的边缘人物，并以一种写实的特征展现了这些卑微的生命在现代化的召唤下追求梦想与时代潮流的过程，以及最终失败的悲剧命运，表达了他对边缘人物的悲悯情怀与独特的人文追求。     

电阻点焊参数的分析和总结

文章对在汽车车身上应用最广泛的电阻点焊的焊接参数进行研究，结合遇到的各种焊点质量问题，在实际生产过程中总结经验，分析各焊接参数对焊点质量的影响及解决措施。     

Analysis of the front‐end loading of Alberta mega oil sands projects

Recent large capital oil sands construction projects have all experienced significant cost overruns. There are a number of reasons for these overruns, some of which are listed in this article. This article provides a review of recent experiences and challenges in delivering mega oil sands projects in Alberta. In addition, this article focuses on the front‐end loading (planning) phases 1, 2, and 3 and describes the effort needed to deliver mega projects, provides schedule comparisons of key engineering milestones, and analyzes scope changes and contingencies.     

上部无砌体挑梁与砌体开裂原因分析及优化方案

上部无砌体时的挑染，结构计算通常采用简支方案，在其根部与砌体接触面之间易出现裂缝。文章分析了裂经同现的力学原因。并根据力学理论提出了改进办法－采用固端方案。从而大大降低了这类裂缝出现的可能性。