品牌,为解决信息不对称而付出的额外成本

品牌本身不会改变商品实体性能。但从信息经济学的角度分析,在信息不对称的现实市场中,品牌作为一种发信号的机制,可以把优质企业和劣质企业区分开,从而对优质企业和消费者都有好处。虽然建立品牌让厂商花费了额外成本,但是只要建立品牌的费用控制在一定范围内,厂商建立的品牌就是一种合理的有利于提高社会福利的行为。     

现代企业回收废弃物信息管理系统浅析

随着生产技术的进步,社会活动日益复杂化,人们的日常生活管理工作中越来越离不开信息。企业物流信息管理系统的研究成为企业必须面对的问题。加之现代企业对绿色物流的重视程度加深了,本文就是在这样的大前提下对现代企业回收废弃物信息管理系统进行相关研究。     

会计脆弱性原因剖析及对策选择

会计脆弱性借用了金融脆弱性概念,由于信息不对称和盈余管理的客观存在、稳健性原则和应计制原则等的运用,导致会计信息具有极大的脆弱性。本文对造成会计脆弱性的原因进行了剖析,并提出了一些对策建议。     

信息技术环境下的企业组织结构设计

文章通过分析现代信息技术对企业组织结构产生的重大影响 ,说明传统的企业组织结构已难以适应时代的变化 ,进一步提出信息技术环境下的企业组织结构呈现出的六个方面的新特征 ,并提出了目前可资借鉴的三种组织结构模式。     

Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs

Direct to consumer (DTC) advertising has attracted significant research attention, yet none has focused on empirical assessments of its overall impact on U.S. consumers nationally, and tying assessment to relevant behavioral outcomes. This paper addresses the ethical issue of DTC advertising providing a balance of product and risk information that is both understandable and believable, and contributes direction to those exploring this phenomenon. Richard F. Beltramini is currently Professor of Marketing in the School of Business Administration at Wayne State University. He received his Ph.D. from the University of Texas at Austin, and served on the faculty of Arizona State University for fifteen years. His teaching interests include advertising and marketing management, research, and strategy. His primary research focus is on the believability of marketing communications information, and he has published in the Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of Marketing, and a variety of other journals, conference proceedings, and books as well as co-editing Gift Giving: A Research Anthology. Dr. Beltramini has served on the Editorial Review Boards of a number of academic journals, as guest editor of special issues of the Journal of Business Ethics and the International Journal of Internet Marketing and Advertising, as international president of the American Academy of Advertising, as a member of the American Advertising Federation's National Academic Committee and several other professional and business organizations, and is active as a consultant to several international organizations. He is the recipient of several national competitive grants and awards for his teaching and research, including the National Science Foundation, is the only faculty recipient of both his school’s Excellence in Research and Excellence in Teaching awards, and is currently the first Board of Visitors Faculty Fellow. Prior to academe, Dr. Beltramini worked for Texas Instruments, Inc. and The Drawing Board, Inc., both in Dallas, and he has also worked as a Visiting Research Professor for J. Walter Thompson Advertising in Chicago, Honeywell Information Systems in Phoenix, and the Federal Trade Commission in Washington, D.C.     

The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

Although salespersons represent a unique and important channel of information, few of them contribute efficiently to marketing intelligence. This research aims to understand how salespeople's motivation and effort to gather and transmit marketing intelligence to management may be influenced by individual (organizational commitment, desire for upward mobility) and managerial (control system, participation in decision making, feedback, recognition) factors. The test of the proposed model shows that desire for upward mobility is the only individual determinant of behavior. Other than participation in decision making, all the managerial factors play influential roles in structuring both motivation and behavioral effort toward marketing intelligence by salespeople. The authors also discuss the limits of the model, some managerial implications, and future research opportunities.     

从交易成本角度看我国中小企业融资难的问题

中小企业融资难是长期以来讨论的一个热门话题,运用新制度学派的交易成本理论来解释这一现象。我国银行的运行制度、组织制度、外部并不完善的市场经济体系等一系列制度的运行,造成了我国中小企业融资的交易成本过高,并成为中小企业融资的一种瓶颈。     

供应链中的“牛鞭效应”研究

牛鞭效应是指供应链中的需求信息在从下游往上游传递的过程中发生的一种扭曲放大的现象。牛鞭效应形成的原因主要有需求预测、库存管理、批量定货、交货周期、价格波动等。“牛鞭效应”对供应链管理带来很大危害 ,产生一些负面效应 ,所以必须采取相应的缓解措施     

会计信息失真的博弈分析

会计信息失真是长期困扰会计工作的顽症 ,也是导致国家宏观经济决策和企业内外微观决策失误的祸根。采用博弈论的分析方法对会计信息失真产生的条件、机制以及治理的有效方法进行了深层次的探讨 ,并指出要提高会计数据的质量 ,以确保会计信息的真实性 ,就必须要建立完善的监督体系 ,严格监督 ,并加大执法力度 ,对作假者进行严惩 ,同时又不能使监督和惩罚的成本过高。     

第三方物流及其风险分析

第三方物流 ,即物流外包 ,是一种创新的物流管理模式 ,是未来物流发展的方向。第三方物流的实质是企业和物流服务商之间的一种“委托—代理”关系。由于委托方和代理方之间存在着信息不对称、信息扭曲 ,以及市场环境变化的不确定性 ,导致企业在实施物流外包过程中存在种种风险 ,研究第三方物流的风险 ,制定企业进行物流外包相应的政策