网络拍卖中后悔权之适用问题研究

我国于2014年3月15日实施的《消费者权益保护法》中增加了网络买卖中买家后悔权的条款,然而网络拍卖中能否适用后悔权的规定则是现实中亟待解决的问题。首先,网络拍卖的形式主要有委托网络拍卖与自主网络拍卖两种,网络拍卖网站主要以采用自主网络拍卖为主。网络拍卖合同与传统买卖合同在意思表示、撤销权的适用等方面存在着较大的区别,在适用买卖合同的规定时需要充分考虑其特殊性。其次,后悔权是形成权,同时具有解除权和撤回权两种特质。最后,通过比较欧盟法以及德国法上关于远距离买卖后悔权的规定,区分委托网络拍卖与自行网络拍卖两种形式来分析后悔权在我国网络拍卖中的适用。     

基于预期不确认理论和技术接受模型的网络购物顾客满意度影响因素分析

基于预期不确认理论和技术接受模型构建网络购物顾客满意度影响因素模型,将顾客满意度影响因素分为五个维度:个体创新性、顾客期望、网站特性认知、质量与服务感知和网购接受程度。通过结构方程模型方法进行验证,结果支持该模型及大多数假设,其中顾客期望、网站特性认知、质量与服务感知和网购接受程度均显著影响顾客满意度,个体创新性对顾客满意度的影响并不显著,并且网站特性认知、质量与服务感知和网购接受程度之间的假设关系得到验证。     

The ethical problems between law and power： A conceptual framework of business moral conduct

The concept of business ethics ranges from respect of the obligatory law, to attention to mutually shared ethical rules, to the collective well being, and as far as philanthropy. Due to such a heterogeneity of interpretations, it proves useful to attempt to define the concept of moral problems by establishing their contents and limits. Such a matter proves to be of primary importance： Firstly, to be able to establish which situations have underlying questions of ethical implications; Secondly, to be able to evaluate the moral conduct of the company. The objective of this present work is twofold： （1） Identify the distinctive components of an ethical problem; （2） Prepare a support instrument for management to use in the monitoring process of the ethical dimension of the company.     

The Effectiveness of Two Online Persuasion Claims: Limited Product Availability and Product Popularity

Two experiments were conducted to evaluate the effectiveness of two online persuasion claims: limited product availability (e.g., only 3 items left) and product popularity (e.g., 94% of consumers bought this product after viewing this site). The popularity claim appeared to enhance quality perception, particularly among highly risk-averse consumers, and purchase intention. We attribute these findings to the quality signaling effect and the bandwagon effect of the claim. On the other hand, the limited availability claim exerted no influence: low message credibility and the lack of psychological reactance are deemed to be possible reasons for the insignificant effect of the claim.     

论消费者对网络银行安全问题的防范

现今网络银行已走进我们的生活,消费者在购物的同时也能享受到它所带来的方便。但随着网银业务的不断发展,也带来了不少安全问题,病毒、黑客等不安全因素正威胁着消费者的账户安全。本文以网上交易为例,从消费者的权益出发,重点论述了对网络银行账户安全可能造成威胁的几个因素,并列举了如今作为消费者能够采取的多种防范措施,和所能享受到的多种安全保障服务。     

中小企业建站需求在线管理平台的设计与实现

中小企业网站建设项目的实施过程容易出现因需求的频繁变更而导致的尴尬局面.本需求在线管理平台是以中小企业建站项目需求的有效获取和控制为目的而研发的服务于建站双方的需求管理系统,主要用于中小企业与建站服务公司之间的需求沟通,解决了建站服务过程中项目需求频繁变更而无约束控制的问题.     

Factores determinantes de la lealtad al proveedor de servicios turísticos online

The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of 305 airline travel tickets online purchasers, with the use of structural equation models. The results of the empirical study suggest that the three variables of TPB (perceived control, subjective norm and attitude) positively influence loyalty towards Internet use to purchase airline tickets. The role of trust is especially relevant as it also boosts the effect of TPB variables. Finally, a set of managerial implications are considered.     

会展旅游的网络信息实证分析——以上海世博会为例

近年来,我国会展旅游发展迅速;作为会展旅游典型代表的上海世博会,为其深入发展起到了很好的示范作用。以网络旅游信息为对象,采用计量分析、情感分析等方法,依次分析和探讨了上海世博会的运营现状及其各片区（场馆）的受访状态。研究表明,多数游客能够认同或接受世博资源,且各片区（场馆）因其文化、地域等差异,存在着显著的冷热现象;网络媒体所承载的旅游信息,能够为相关部门有效衡量和评估会展旅游资源提供新的思路或方法。     

Online Group-Buying of Tourism Products: Effects of Value and Trust on Site Attachment,Altruism, and Loyalty

Although online group-buying is increasing rapidly, little theoretically based research has been conducted on behaviors of online group-buyers of tourism products. Thus, the purpose of this study is to develop and test a theoretical model examining the relationships among value, trust, site attachment, altruism, and loyalty in the context of online group-buying of tourism products. The results indicate that the six hypothesized relationships among value, trust, site attachment, altruism, and loyalty are significant and thus validate the theoretical model. The findings of this study provide theoretical and practical implications for academics and managers of online group-buying sites.     

网上银行在我国的应用与发展

随着信息技术的高速发展,我国的金融业也面临巨大变革,网上银行的出现就是重要的一方面,本文就网上银行在我国的应用和发展进行了探讨。