Sense and sensibility in personalized e‐commerce: How emotions rebalance the purchase intentions of persuaded customers

This research develops and tests a theoretical model of customer persuasion in personalized online shopping, building on information processing theory, and addressing cognitive and affective stages of the persuasion process. Data from 582 experienced online customers were used to validate the proposed model through structural equation modeling and multigroup analysis. Results show that quality of personalization, message quality, and benefits of the personalized recommendations are important in the persuasion process. Positive emotions increase the effect of persuasion on purchase intentions, contrary to negative emotions. The study extends online personalization theory, offers an in‐depth analysis of the persuasion process in online shopping, and provides valuable recommendations for personalized online marketing.     

在线品牌社群对企业双元创新的影响路径——资源、组织与领导的三维组态分析

在线品牌社群是企业创新的重要外部协同主体，其创新协同路径有待深入揭示。文章基于双元创新角度，运用QCA研究方法，通过294份有效问卷数据，研究了在线品牌社群的资源特质、组织结构、领导角色的组态效应对企业探索式和利用式双元创新的影响路径。研究发现：(1)在线品牌社群的自组织结构是探索式创新与利用式创新共有的必要条件；(2)探索式创新通过领导资源型和组织领导型两条等效影响路径发生作用；(3)利用式创新通过资源组织型与资源领导型两条等效影响路径发生作用。研究结论有助于拓展企业外部创新来源，从在线品牌社群的角度为两类创新范式找到差异化的影响路径，为社群运营提供策略支持。     

社会环境监测机构质量监管初探

环境监测服务社会化是大势所趋,对社会监测机构的质量监管迫在眉睫。论文以新乡市社会环境监测机构的质量监管为例进行探讨,以期建立评价机制对社会环境监测机构进行规范和引导。一是公开筛选能力强、业务全、信誉好的社会监测机构,供排污单位自行选择;二是加强事中、事后的质量督导检查,构建诚信监测体系;三是对入围的社会监测机构建立信用评价机制。同时,论文提出了加强质量监管的一些对策建议。     

基于Web的地理国情监测统计图制作系统设计与实现

地理国情基本统计工作需要在统计工作完成后进行基本统计报告的编写工作,并在报告中插入统计图,用于对成果的说明。报告的编写以行政单元进行,使用基本统计成果(Excel格式)进行统计图制作,其中涉及较大的重复性工作,效率低,且图表样式单一。论文使用My SQL数据库用于基本统计成果数据的统一管理,使用Node.js构建服务器,根据数据请求,推送JSON格式数据为网页端统计图制作提供数据服务,前端使用开源Java Script数据可视化库D3(Data Drive Document)进行统计图表交互制作环境的开发,并在此基础上构建了原型系统,系统可应用于国情基本统计工作中,并为未来国情统计成果网页发布提供参考。     

Mapping properties to monitor forests: Landholder response to a large environmental registration program in the Brazilian Amazon

Across the tropics, development banks and conservation donors are investing millions in property mapping and registration projects to improve accountability for deforestation. An evaluation of the effectiveness and accuracy of existing environmental registries is crucial to assure the success of future efforts. This study presents an evaluation of deforestation and registration behavior in response to one of the largest of these property registration programs to date — the Rural Environmental Registry (CAR) in the Amazonian state of Pará. From late 2007 to 2013, approximately 100,000 properties covering 30 million hectares of self-declared claims were entered in this digital registry. We used fixed effects regression models and property level data to assess how registration influenced deforestation on different sizes of properties. Registration had little impact on deforestation behavior, with the exception of a significant reduction on “smallholder” properties in the size range of 100–300 ha. We link this reduction to interacting incentives from forest protection and land regularization policies and suggest that desire to strengthen land claims motivates these landholders’ response to the environmental registry. We also present evidence that some landholders may be registering incomplete or inaccurate parcels into the self-declared system to strategically benefit from policy incentives. Our results for smallholder properties indicate that environmental registries may have potential to facilitate reductions in deforestation if combined with a favorable combination of incentives. However, in places where land tenure is still being negotiated, the utility of environmental registries for forest policy enforcement and research may be limited without ongoing investment to resolve uncertainty around land claims.     

知识资产与企业绩效：激励和监督机制的不对称性

本文对知识资产与企业的经济绩效之间的关系及知识资产在不同的治理机制下对企业的经济绩效的影响机制进行理论探讨，利用2007－2013年中国信息技术业上市公司的数据进行实证研究，发现知识资产的增加有利于企业的经济绩效的提高，公司治理中的激励和监督机制具有不对称的调节作用，激励机制强化知识资产与企业的经济绩效之间的正向关系，而过强的监督机制将弱化二者之间的关系。     

What Promotes Online Group-Buying? A Cross-Cultural Comparison Study between China and the United States

Considering the universal prosperity of online group-buying (OGB), this research study used online surveys to gauge the impact of perceived risk, opinion seeking, and hedonistic/recreational and brand conscious decision-making styles on consumers' OGB intention in two diametrically distinguished countries—China and the United States. The research findings indicated both cultural similarities and differences in the mechanisms underlying Chinese and American consumers' OGB intention. Perceived risk emerged as the most important predictor in the U.S. data while brand consciousness was the key driver of Chinese consumers' OGB intention. Promotion and management implications based on the research findings are also presented.     

采用锚杆支护的西部山区路堑高边坡工程现场变形监测分析

边坡的稳定性问题是土木工程建设中的一个重要问题。在桥梁工程、道路工程、地下工程、建筑工程等工程领域中,都会涉及到边坡的稳定性问题。边坡工程极其复杂,单一的理论分析很难解决边坡的稳定问题,加上岩土性质的不连续性和不均匀性,地质条件的不确定性以及边坡基坑工程的"先实践后理论"和"地区性"的特点,现场监控成为边坡稳定问题不可或缺的关键技术手段。本文以西部山区山语城项目为依托,阐述边坡监测关键技术,旨在为中国铁建国际城(贵阳)项目边坡的设计和施工提供一定依据,同时也可为类似的边坡工程提供参考和借鉴。     

Analysis of open innovation communities from the perspective of social network analysis

Open innovation is an emergent paradigm by which organisations make use of their internal and external resources to perform their innovation processes. The growth of information and communication technologies has facilitated the spread of online open innovation communities, where users can share ideas as well as comment on and evaluate ideas posted by other community members. In this work, the behaviour of community members is analysed from the perspective of social network analysis. The final aim is twofold: first, to measure to what extent the different forms of participation are correlated to each other; and, second, how the collective intelligence evaluation schemes can be useful to identify those users posting ideas which are potentially applicable for the organisation. Obtained results can help community managers and organisations to improve the efficiency of the evaluation process when hundreds or thousands of ideas are shared through the online community.     

智能化物料计量监控系统的实现

研究了一种智能化物料计量监控系统，该系统以先进的测控思想为指导，通过对物料计量系统现场数据采集和分析，利用VB实现控制器与PC机间的数据通讯，再由组态软件对物料计量系统设备状况进行动画模拟显示、动态监测和数据存储，并生成相应的计量生产过程数据、状态等报表，从而进行工业过程监测，为管理决策、质量监督和生产控制架起沟通的桥梁。