APEC贸易自由化效果的实证分析

1994年，亚太经济合作组织（以下简称APEC）确立了发达国家于2010年，发展中国家于2020年实现贸易和投资自由化的目标。贸易自由化目标的实现必将对亚太，乃至整个世界产生重要影响。利用可计算一般均衡模型（CGE）对APEC贸易自由化效果进行了模拟分析，结论是几乎所有APEC成员都能从中获益。根据模拟结果，中国作为其中一员，成为从贸易自由化的实现中获益较多的国家。     

乡村旅游标准化研究

分析了我国乡村旅游标准化的背景。针对我国乡村旅游的具体情况和乡村旅游的特点，在乡村旅游的法制法规、旅游服务标准化、服务管理、服务质量、服务资质、旅游服务设施、卫生安全、生态环境、消费者权益维护和旅游标准的评价体系等方面提出了乡村旅游标准化内容和实施乡村旅游标准化过程中需要注意的一些问题。     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

我国旅游房地产发展与研究述评

旅游房地产近几年在我国得到了快速的发展，对它的研究也日益引起国内学者的关注，总结了我国旅游房地产发展历程，对旅游房地产研究文献进行了总结和分析，并对我国旅游房地产今后的发展趋势进行了展望，指出了今后研究有待深入之处。     

论会计信息的相关性与可靠性

会计信息的可靠性和相关性是构成会计信息质量特征的两个重要方面,它们存在着相辅相成、此消彼长的关系,本文从相关性和可靠性的内涵和外延入手分析,详细阐述了两者的对立面,并就如何协调两者的关系提出自己的观点.     

营造非公经济健康发展的良好环境

党的“十五”大后,非公经济的地位已从“必要补充”上升为“重要组成部分”,在数量、结构、效益等方面都取得了迅猛发展。但民营企业在发展过程中存许多诸如社会地位尚未真正确立,融资渠道不畅等困难与问题。因此要创造有利于民营企业发展的舆论环境,拓宽融资渠道,完善民营企业发展的支撑服务体系等。     

基于网络的《大学体育》教学设计

以建构主义学习理论为依据,利用网络和多媒体技术,本文对基于网络的《大学体育》教学体系结构、模块功能和学习活动的实施进行了设计。     

水中锑的测定方法探讨

该文介绍了孔雀绿分光光度法测定水中锑的改进研究。实验结果表明：改进后的孔雀绿分光光度法稳定、可靠，灵敏度高，其工作曲线相关系数≥0．9998。加标回收率为90．6％-104．0％，最低检出浓度达到0．001mg／l。同时提出了改进后的分析方法及注意事项。     

金融控股公司：原则、发展思路与对策研究综述

"十一五"规划建议提出,要稳步推进金融业综合经营试点.目前来讲,金融控股公司比较适合作为我国综合经营的选择模式.国内许多专家学者已对金融控股公司的特征、原则与发展对策等相关问题进行了非常深入细致的研究.在发展金融控股公司的过程中,要认识到金融控股公司是一把"双刃剑",现阶段推进中国金融业综合经营必须坚持渐进发展的原则.     

油(气)田储量技术经济综合评价理论与方法研究

本文从界定油(气)田(藏)储量技术经济综合评价的概念入手,阐述了综合评价的必要性和当前存在的问题;分析了油(气)勘探开发的特点,明确了综合评价在技术经济评价中的重要作用;针对综合评价要求实现定量评价指标与定性描述的有机结合,文章列举了当前综合评价普遍存在的问题为:指标选取不全面、指标权重的确定不够客观,从而形成综合评价的结果的简单无力,不足以作为决策的有力依据等;据此,文章提出构造综合评价指标体系,用层次分析法(AHP 法)确定指标权重的方法.再者,由于油(气)开发决策是模糊决策,因而本文运用模糊集合理论建立油(气)田(藏)储量技术经济综合评价的多层次、多算子二型模糊数学综合评价模型,并通过实例证明该方法的计算方便可靠,符合客观实际。