Customers’ reactions to price increases: Do customer satisfaction and perceived motive fairness matter?

Most of the previous research on price changes has focused on price decreases. This article investigates the effects of price increases at an individual level. The authors argue that customers’ reactions to price increases (i.e., repurchase intentions) are strongly driven by two factors: the magnitude of the price increase and the perceived fairness of the motive for the price increase. In this context, the authors examine the role of customer satisfaction in influencing the impact of these two variables on repurchase intentions after a price increase. Their findings reveal that as satisfaction increases, the negative impact of the magnitude of a price increase is weakened. Furthermore, the results suggest that satisfaction moderates the impact of perceived motive fairness. The authors also find that the level of satisfaction can influence the valence of the perceived motives in response to a price increase. Christian Homburg (homburg@bwl.uni-mannheim.de) is a professor of marketing and chair of the Marketing Department at the University of Mannheim, Germany. He also serves as director of this university’s Institute for Market-Oriented Management. He holds master’s degrees in business administration and mathematics and a Ph.D. in business administration from the University of Karlsruhe, Germany. He also holds a habilitation degree from the University of Mainz, Germany. His research interests include market-oriented management, buyer-seller relationships, and business-to-business marketing. He has published in theJournal of Marketing, the Journal of Marketing Research, Strategic Management Journal, the Journal of the Academy of Marketing Science, and theInternational Journal of Research in Marketing. He is also the founder of Professor Homburg & Partners, an internationally operating management consulting firm. Wayne D. Hoyer (wayne.hoyer@bus.utexas.edu) is the the James L. Bayless/William S. Farish Fund Chair for Free Enterprise, the chairman of the Department of Marketing, and the director of the Center for Customer Insight in the McCombs School of Business at the University of Texas at Austin. He received his Ph.D., M.S., and B.A. from Purdue University in the area of consumer psychology. He has published more than 60 articles in various forums including theJournal of Consumer Research, theJournal of Marketing Research, theJournal of Marketing, the Journal of Advertising Research, and theJournal of Retailing. His research interests include customer insight and relationship management, consumer information processing and decision making (especially low-involvement decision-making), and advertising effects (most particularly, miscomprehension and the impact of humor). Nicole Koschate (nicole.koschate@bwl.uni-mannheim.de) is an assistant professor of marketing in the School of Business Administration at the University of Mannheim, Germany. She holds a double master’s degree in business administration and psychology and a Ph.D. in marketing from the University of Mannheim, Germany. Her current research areas include pricing, customer insight, dynamic issues in marketing phenomena, and buyerseller relationships. Her research appears in several outlets, including theJournal of Marketing.     

广东省电子商务市场应用技术重点实验室建设

该文从整体上介绍了广东省电子商务实验室建设的基本情况和设想,探讨了重点实验室建设的意义、实验室功能设计,以及科研与社会服务要求。     

ERP教学模拟系统的建设与实践

由中国人民大学经济科学实验室SIM-ERP项目小组开发的ERP教学模拟系统(SIM-ERP),将企业经营的全过程浓缩在游戏之中,涉及企业经营管理的各个环节,它能帮助学生更清晰地了解ERP的主要流程,掌握ERP的原理及管理思想,并培养大家的团队合作意识。     

融资约束还是转型激励？——绿色信贷对我国重污染企业TFP的影响研究

基于双重差分模型构造准自然实验,利用2007—2020年我国沪深两市上市公司构建实验样本,研究绿色信贷政策对重污染企业TFP的影响效果与机制。结果发现：绿色信贷形成的融资约束抑制了TFP的提升,并且这种抑制作用大于投资价值和研发投入对TFP的促进作用,从而导致绿色信贷对我国重污染企业TFP产生显著负面影响。鉴于此,我国应进一步完善绿色信贷政策,特别是加强对重污染企业转型升级活动的融资支持,通过约束与激励相结合以更好地提升企业TFP。     

巷道堆垛机升降台结构动态仿真分析

以昆船集团研发的TD115为例,建立了升降台的有限元模型,进行了合理的简化与有限元网格划分,按照升降台的实际受力情况完成载荷与边界条件的加载,利用MSC/Nastran进行了分析计算,得到了升降台在加速行走和急停过程中的结构应力及变形以及疲劳寿命,从而为堆垛机的结构设计提供了一条行之有效的分析方法.     

Testing constancy of the error covariance matrix in vector models

In this paper a Lagrange multiplier test of the hypothesis that the covariance matrix of a multivariate time series model is constant over time is considered. It is assumed that under the alternative, the error variances are time-varying, whereas the correlations remain constant over time. Under the parameterized alternative hypothesis the variances may change continuously as a function of time or some observable stochastic variables. Small-sample properties of the test statistic are investigated by simulation. The assumption of constant correlations does not appear overly restrictive.     

精确重心算法在物流节点选址中的应用

首先介绍了国内外解决设施选址和布局问题的常用研究方法,其次研究了物流节点选址问题重心算法,并重点对精确重心算法进行了深入研究,最后利用计算机仿真技术实现了单一物流节点选址的精确重心仿真求解。     

宝钢出厂物流的SCOR模型分析

目前国内外对于钢铁企业的出厂物流的研究没有一套成熟的理论体系可以参考,不论从理论还是从实践来看都处于不成熟的阶段。笔者将原本用于供应链建模的SCOR模型引入到出厂物流体系分析中来,改变了原来只能靠拍脑袋思考的局面,把问题由定性向定量深入发展。这对以后深入研究出厂物流一体化问题有很好的借鉴意义。     

基于面向对象仿真技术的配送中心设计方案评估

考虑配送中心进出库货物的频次、数量、品种结构和到货时间的随机性对配送中心能力的影响,将面向对象的仿真技术用于配送中心设计方案的评估和改进,使方案更加完善和合理,并以湖北省金属材料总公司钢材配送中心为对象给出了评估改进实例。     

Further evidence on breaking trend functions in macroeconomic variables

This study first reexamines the findings of Perron (1989) regarding the claim that most macroeconomic time series are best construed as stationary fluctuations around a deterministic trend function if allowance is made for the possibility of a shift in the intercept of the trend function in 1929 (a crash) and a shift in slope in 1973 (a slowdown in growth). Unlike that previous study, the date of possible change is not fixed a priori but is considered as unknown. We consider various methods to select the break points and the asymptotic and finite sample distributions of the corresponding statistics. A detailed discussion about the choice of the truncation lag parameter in the autoregression and of its effect on the critical values is also included. Most of the rejections reported in Perron (1989) are confirmed using this approach. Secondly, this paper investigates an international data set of post-war quarterly real GNP (or GDP) series for the G-7 countries. Our results are compared and contrasted to those of Banerjee et al. (1992) and Zivot and Andrews (1992). In contrast to the theoretical results contained in these papers, we derive the limiting distribution of the sequential test without trimming.