Visualizing CSR: A visual framing analysis of US multinational companies

The aim of this research study is to investigate how different levels of corporate social responsibility are visually framed through corporate publications used in marketing communications. Photographs used as visual marketing communication tools in the annual and sustainability reports of top American multinational companies that practice and promote measures of corporate social responsibility were analyzed. Findings indicate the corporations overall emphasize environmental sustainability efforts and visually communicate their practices through depictions of employees while other social responsibility efforts are often communicated through depictions of consumers. A discussion on the patterns of visual frames that communicate corporate social responsibility and the impact of visuals on organizational identity, brand image, and reputation are offered.     

近20年来我国农村宅基地研究发展脉络及展望——基于CNKI和CiteSpace的可视化计量分析

[目的]为客观把握我国农村宅基地研究发展脉络及未来发展趋势,绘制核心作者、合作机构、关键词共现、关键词时区分布等的知识图谱。[方法]文章基于中国知网（CNKI）数据库,以2000—2022年北大核心、CSSCI、CSCD等高质量期刊收录的宅基地领域的1 309条文献为数据来源,采用文献计量分析法,运用CiteSpace V软件进行可视化计量分析。[结果]（1）近20年来我国农村宅基地研究发展脉络历经低位萌芽、中位升温、高位波动、高位繁荣4个阶段,学科交叉性强,发文期刊影响力大,核心作者力量较集中,合作机构分布较广。（2）我国农村宅基地领域的热点关键词主要围绕农村宅基地退出、流转、影响因素、宅基地“三权分置”、乡村振兴、土地利用等展开,关键词聚类分析归纳出4个热门主题,分别为农村宅基地制度演变研究、相关理论研究、具体实践研究和现实困境研究。[结论]时区知识图谱、突现分析明晰出农村宅基地领域的研究前沿态势。未来研究可继续从理论和实践层面着手：跳出“三权分置”权能困境,创新使用权流转模式,开展差异化实践,显化宅基地多元复合功能,迎合乡村振兴发展战略。     

国内应急物流研究综述及前沿演进概述——基于CiteSpace的可视化分析

基于中国知网数据库,对我国2000-2021年以应急物流为研究对象的论文进行筛选,运用CiteSpace可视化软件,从发文量、作者分布图谱、关键词聚类、前沿演进趋势等方面进行可视化分析,从而对应急物流已有成果进行梳理,探析国内应急物流研究现状及前沿演进。研究结果表明我国应急物流研究大致经历了三个阶段:发展初期、增长期、回落期,且该领域研究重心集中于应急物资的配送优化及选址。     

视错觉在视觉传达设计中的应用

从图形创意、色彩运用、平面设计和现代艺术四个方面,分析了视错觉在视觉传达中的应用表现形式,为拓展视觉传达功能,丰富视觉表现形式提供依据。     

基于排队论的集成电路出货检验研究

通过应用排队论（M/M/s）,对某集成电路生产线出货检验工作进行研究,分析和评价产品在出货检验站点排队与滞留状况及其原因,为节约产品排队时间,提高出货检验站点的质量、效率,以及平衡产品排队时间与出货检验站点效率之间的关系提供一种较有效的管理决策手段。     

Informal tourism entrepreneurs’ capital usage and conversion

ABSTRACT

This article examines informal entrepreneurs’ capital usage and conversion in the Thai tourism sector. On the Bourdieusian assumption that people perpetually transform tangible and intangible forms of capital, this study seeks to answer how informal tourism entrepreneurs transform intangible capital into tangible capital, and vice versa, at different stages of their development process. A visual dataset of 78 filmed interviews and of 426 photographs of informal entrepreneurs in three tourist-island destinations in Thailand was compiled and analysed using thematic qualitative analysis. The results show the importance of diversification of capital mix at informal entrepreneurs’ different development stages. Whereas cultural and symbolic capital are more salient for freelancers and small-size entrepreneurs, economic and social capital are more important for mid-size and large informal entrepreneurs. Furthermore, this study introduces dream capital as a new form of capital. Developing countries are recommended to introduce a policy on profiling informal tourism entrepreneurs so that the appropriate level of regulation can be applied in order to maintain or increase their benefits to society.     

Haptic routes and digestive destinations in cooking series: images of food and place in Keith Floyd and The Hairy Bikers in relation to art history

Taking modern television travel cookery series as a starting point, the article investigates the cultural significance of food and place in visual culture. The examples are, respectively, The Keith Floyd Cookery Collection: Floyd Around The Med [2000. BBC DVD, 2007] and The Hairy Bikers Cookbook Series 1 & 2 [BBC DVD, 2006]. The series illustrate the strong connection between travel, food and place in tourist consumer culture, as well as the way motion and emotion are related to sensuous and digestive aspects of touristic food. The series also illustrate the emblematic connection between food and the media in which aesthetical, cultural and symbolic values are related to the way food is mediatised. The main argument is that cooking television series produce haptic images of place and food that include a specific sensuous and emotional relation between screen and viewer. The haptic imagery is reflected in popular visual culture and tourism as well as in art history and aesthetics.     

Mediating touristic dangerscapes: the semiotics of state travel warnings issued to Israeli tourists

Official ‘travel warnings’ are recurrently published by the Counter-Terrorism Bureau in Israeli media, with the aim of informing potential tourists about the dangers of terrorism aimed at Israelis who travel abroad. These travel warnings, which juxtapose menacing warnings with tranquil visual representations of touristic vacationscapes, have recently gained a considerable public attention and have sprouted discussions around local tourism and identities. In this article, we offer a discursive and semiotic analysis of 55 travel warning articles, which appeared between 1998 and 2010 in printed and digital Hebrew press in Israel. We address visual and textual aspects of the articles and ask how they represent and mediate touristic vacationscapes. Following recent developments (‘turns’) in both tourism studies and media studies, we argue that these warnings articles construct multilayered spatial–visual representations of tourist destinations, which amount to a unique genre of tourism imagery in and of itself. Focussing on travel warnings addressing Israeli tourists who travel to the Eastern shores of the Egyptian Sinai Peninsula, we find that these combined or hybrid images and spaces present a convergence of two contemporary systems of representation, related to tourism and mass media, respectively, and construct a charged and mediated cultural space in Israeli collective imagination.     

浅谈现代企业形象设计

随着科技日新月异的发展和网络等媒体各种技术的飞速发展,产生了全新的视觉体验。而且在当今瞬息万变的信息社会中,这些传媒的影响越来越重要,公司(企业)视觉传达设计便应运而生。视觉传达设计是通过视觉媒介表现并传达给观众的设计,起着沟通企业———商品———消费者桥梁的作用。企业形象是企业自身的一项重要无形资产,因为它代表着企业的信誉、产品质量、人员素质等。通过具体符号的视觉传达设计,直接进入人脑,留下对企业的视觉影像。塑造企业形象虽然不一定马上给企业带来经济效益,但它能创造良好的社会效益,获得社会的认同感、价值观,最终会收到由社会效益转化来的经济效益。     

Linking corporate logo,corporate image,and reputation: An examination of consumer perceptions in the financial setting

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate image and corporate reputation? The favorability of a corporate logo is reflected by the extent to which consumers positively regard that logo. The findings from the consumers' perspectives in the context of a financial setting, suggest that the main factors that bear influence on a favorable corporate logo (antecedents) are: corporate name, design, and typeface. The findings reveal the importance of the company's corporate logo in enhancing the corporate image, attitude toward advertisements, recognizability, familiarity, and corporate reputation. Key implications for managers and researchers are highlighted.