论消费需求新趋势及其对企业营销工作的影响

当今社会的消费需求呈现出不少新的特征,在需求层次、价值取向、消费手段等方面都发生了质的变化.这些变化对企业营销工作带来了许多新的问题,企业应积极转变营销观念,寻找新的营销策略.     

湖南省农村消费市场现状及发展对策探析

本文以影响农村消费需求实现因素的重要性为原则,选取了农村居民生活、生产两个方面的需求现状以及农村消费环境现状作为分析的基础,通过分析得出湖南省农村的消费比例和人口比例不成正比,消费结构和消费环境不相适应等问题,并提出了切实可行的对策,以期为湖南省农村消费市场的发展提供现实依据。     

Local elections and consumption insurance

During our sample period from 1987 to 2002, Chinese villages completed the transition from government‐appointed village leaders to elected ones. This article examines if and how much democratic elections of the village leaders affected consumption insurance by Chinese village residents. Exploring a panel dataset of 1,400 households from this period, we find that consumption insurance is around 20 percent more complete with elected village leaders. Furthermore, local elections improve consumption insurance only for the poor and middle‐income farmers, but not for the rich. The results are robust when we allow for pretrending, potential endogeneity of elections, and higher measurement errors for rich residents. We also find that the effects on consumption insurance are stronger when closer to the upcoming election year and when the village committees consist largely of non‐Communist Party members. These findings suggest that the election effects on consumption insurance partly come from increasing accountability to local constituents.     

Why don't we observe improvements in consumption smoothing as countries get more financially integrated: Bridging theory and empirics

This study provides suggestive theoretical and empirical evidence that the productivity shock correlation between a country and the rest of the world may help explain why we do not observe more consumption smoothing as countries have become more financially liberalized.     

网络游戏市场消费现状分析

文章利用2004年6月西安市网络游戏消费市场调查的数据，分析西安网络游戏的市场现状和目前网络游戏市场的不足，并针对网络运营商、开发商和网吧经营者提出一些建议，以促进网络游戏市场的健康发展。     

Attitudes and consumption values of consumers of imported fruit in Guangzhou,China

Research on how Chinese consumption values influence Chinese consumer behaviour is rare. First, this paper examines consumers’ attitudes towards the physical and intangible attributes of imported fruit. Then, it identifies consumers’ consumption values and the role of these values in purchasing behaviour. Data were collected through point of sale intercept surveys conducted in Guangzhou, China. Latent consumption values of consumers were identified through factor analysis. K‐means clustering revealed four natural groupings of consumers, each group demonstrating different consumption values. The results demonstrated the primary importance of symbolic values and hedonic values in the decision to purchase imported fruit. Such consumption values may derive from the intermingling of Confucian and Western cultural values. Results from this study could help to better understand interrelationships among product attributes, consumption values and cultural values, and could make a significant contribution in developing strategies to market imported fruit in China.     

高校消费主义的危害性及其抵御

消费主义导致大学生消费价值观取向出现偏差,使得大学生出现精神危机,让高校学生心理产生不平衡感,不和谐因素开始在校园衍生,对高校师生的思想道德建设产生重要影响.高校的当务之急是践行以"俭"为核心的消费价值观,采取包括开设消费教育课程等等在内的措施予以应对.     

农村居民消费、流动性约束和消费信贷的实证研究

本文利用1978-2004年我国农村居民人均消费支出和人均可支配收入数据对农村居民消费和流动性约束之间的关系进行了实证研究。分析结果表明：我国农村居民受流动性约束的程度明显偏高；而自从我国大力发展居民个人消费信贷业以来，流动性约束水平有所下降，消费信贷的发展发挥了一定的作用。今后在我国农村地区进一步建立健全面向广大农民的消费信贷业务，对于缓解流动性约束，推动农村居民消费需求增长具有积极的意义。     

Finance and consumption volatility: Evidence from India

The main objective of this paper is to explore the determinants of private consumption growth volatility in India, focusing on the role of financial sector policies. Using data for India over the period 1950-2005, the results show that the implementation of financial repressionist policies is strongly associated with lower consumption volatility. The results remain robust after controlling for a wide range of macroeconomic shocks and variables. The presence of a threshold effect implies that the benefits of financial reforms in reducing consumption volatility can only be reaped when the financial system becomes sufficiently liberalized. The results also indicate that the presence of a more open financial system may serve to dampen fluctuations in private consumption.     

建立扩大内需长效机制的财税政策研究

在后金融危机时代,扩大内需成为国家的重大战略,本文对我国的消费率进行了横向和纵向比较,主要从提高名义收入水平、减轻税收负担、调控房价等方面探讨了建立扩大内需长效机制的财税政策。并提出在保证居民消费能力的同时,还需提高中低收入居民社会保障水平,让居民既有能力消费也敢于消费。