The industrial brand personality scale: Building strong business-to-business brands

To remain distinct and build strong business relationships in a competitive business-to-business (B2B) environment, an increasing number of industrial marketers attempt to exploit the potential of branding. However, brand management in the industrial sector is still at its starting point. For this reason, the authors introduce the concept of brand personality to industrial markets. Based on a series of qualitative and quantitative studies, the authors develop and validate an Industrial Brand Personality Scale. Furthermore, they examine whether brand personality perception differences exist among different types of industrial transactions and among different members in the buying center. The analysis yields a framework for theoretical discussion and provides B2B managers with a tool to build strong B2B brands in an increasingly competitive industrial market.     

监理人员绩效考核的信度与效度分析

监理企业作为一种有偿性技术服务行业,其向市场提供服务的价值载体-一监理人员对监理项目的成败及企业口碑、品牌的打造都有着重要的意义.建立一套完善的监理人员绩效考核体系,并有效地贯彻执行该体系已成为很多监理企业的迫切诉求.基于对监理人员进行绩效考核的重要性和考核过程中大量不确定因素的存在,对监理人员绩效考核的信度和效度验证分析方法进行了研究,提出了离散程度分析和评价主体一致、有效性分析的信度检验方法,以及兼顾绩效考核内容与结构两方面的效度分析方法.该研究成果因其简单、实用且可操作性强的特点,将对监理企业的人事管理工作具有很强的指导意义.     

中国货币政策有效性问题研究

货币政策有效性的标志在于货币政策目标的实现程度。经验实证表明 ,中国 18年货币政策操作经历了反通货膨胀和反通货紧缩两方面的考验 ,总体来说是有效的。当前妨碍中国货币政策有效性的主要因素是中国的银行主导型金融体系内部存在信贷收缩机制。要提高货币政策有效性 ,关键在于进一步深化国有商业银行改革和放宽中小金融机构的市场准入。     

Deferred Taxes and Bond Ratings: A Canadian Case

This paper explores the usefulness of the current Canadian Institute of Chartered Accountants standard on accounting for income taxes in bond rating decisions by credit analysts. Bond rating prediction models using accounting variables generated with alternate treatment of income taxes, have been developed. The analysis indicates that additional information presented by the above standard has not contributed significantly to the bond raters' decision making process.     

Wither Qualitative/Quantitative?: Grounds for Methodological Convergence

The qualitative quantitative issue has been given attention in sociological scholarship for decades. Upon theoretical examination of the basis of separations, the commonly used criteria of subjectivity versus objectivity, systematization, quantification and generalization, do not separate. This suggests that the impetus for the qualitative/quantitative issue is more political than intellectual owing to several factors in the practice of sociology: diverse intellectual heritages, the domination of quantitative sociologists in teaching methods and writing methods text books, the proliferation of computer technology in the past 20 years, and separation of theory and method. Advancing sociological methods means transcending the quantitative/qualitative issue and moving on to consider issues like science, validity, causality and multiverse.     

基于判别分析的内部控制重大缺陷预测研究

公司破产风险、财务舞弊事件通常与内部控制重大缺陷存在密切关系,研究内部控制重大缺陷判别方式具有重要意义和价值。本文以深交所2007—2008年138家内部控制重大缺陷公司与138家非重大缺陷公司为样本,采用逐步判别分析法构建内部控制重大缺陷判别模型,帮助监管方、外部投资者等更好地预测内部控制重大缺陷。研究表明,相比非重大缺陷公司,内部控制重大缺陷公司上市年限较长、规模较小、外部审计师变更更加频繁,盈利能力和成长性较差,但流动性、营运能力指标的检验结果是混合性的。交互验证结果表明,模型预测准确率达到70%以上。     

基于投入产出模型的中日进出口产品结构合理性比较研究

从进出口部门的角度出发,通过构建进出口产品结构的合理性评价机制和评价指标,运用中日两国的投入产出表,对中日两国进出口产品结构的合理性进行分析和比较。结论如下:中国进出口产品结构的合理性要优于日本进出口产品结构的合理性,中国的进口产品合理度指数高于日本的进口产品合理度指数,而出口产品的合理度指数却低于日本。最后分析了产生这些差距的原因,并得出了重要的政策启示。     

基于二维非参数特征分析的SAR图像目标识别

在分析传统Fisher线性鉴别分析局限性的基础上,由图像的行信息和列信息提出了两 种形式的二维非参数特征分析 (2DNFA)的特征提取方法,并应用于SAR图像目标的识别。直 接在SAR图像矩阵上使用非参数特征分析提取特征不仅能充分发挥非参数特征分析的性能而 且保留了图像矩阵的结构信息,大大降低了散度矩阵的维数,减小了运算量。使用美国MSTA R计划录取的数据对算法进行了仿真验证,实验结果显示两种形式的二维非参数特征分析在 较低特征维数下的识别率均可以达到98%以上,表明所提方法的有效性和正确性。     

Green human resource management: Development of a valid measurement scale

The objective of the study was to develop a valid measurement scale for green human resource management (HRM). Even though the common practices of green HRM have been presented in much of the literature, the previous studies focused only on a small number of functions in integrating environmental management with HRM. Additionally, the measurement of green HRM practices still calls for empirical validation. The two‐stage methodology of structural equation modeling in AMOS was employed for data analysis. Exploratory factor analysis revealed seven dimensions of the construct measured by 28 items. Confirmatory factor analysis confirmed the factor structure. The measuring instruments revealed convergent and discriminant validity. Several model fit indices indicated the model fitness. The study provided supplementary evidence on the underlying structure of the construct that can be valuable to researchers and practitioners in this area.     

宅基地使用权转让合同效力探究--基于30个宅基地使用权转让纠纷的实证研究

近年宅基地使用权转让合同效力纠纷案件大量发生,其中不乏当事人"恶意"起诉的案件。但因宅基地使用权制度规定与法院对宅基地相关法条强制性规定分类的不同理解,导致案例判决结果差异较大。对比学说且结合实际案例,提出将公法权益与私法权益的对比权衡作为强制性规定分类的主要标准,赋予法官在此类案件中的自由裁量权,即依据实际情况认定转让合同效力。