超市客户回报计划有效性的实证研究

尽管客户忠诚计划作为一种重要的关系营销手段,已成为众多企业进行客户关系管理的工具,但却没有太多研究着眼于客户忠诚计划有效性的实证分析。本文根据企业忠诚计划数据库的数据特征通过ANOVA分析和Logistic模型对一家零售超市忠诚计划进行了实证分析。结果显示该超市回报计划并没有加强其客户的选择和价值诉求,最后讨论了实证结论对企业实践回报计划的指导意义。     

Social Constructs and their Usefulness in Original Institutionalist Research: Quality Matters

Some institutionalist researchers are reluctant to use quantitative methods, possibly limiting the extent and influence of institutional research. Social indicators may provide useful inputs into institutionalist analyses, but caution is warranted. This article discusses the importance of exploring a social indicator’s quality before adopting it as a research input.     

Methodological ignorance: A comment on field experiments and methodological intolerance

Glenn Harrison [Journal of Economic Methodology, 2013, 20, 103–117] discusses four related forms of methodological intolerance with respect to field experiments: field experiments should rely on some form of randomization, should be disconnected from theory, the concept of causality should only be defined in terms of observables, and the role of laboratory experiments is dismissed. As is often the case, the cause of intolerance is ignorance, as it is here. To acquire knowledge about potential influences, which we need for both the evaluation of internal and external validity of experimental results, we cannot do without theory. A purely empiricist (inductive) methodology will be unable to give us sufficient understanding of the validity of these results. An account of causality only based on directly observed things, is an account based on factual influences only. This account will be too restricted, because it will not deal with the unobserved potential influences, which we need – again – for the evaluation of the internal and external validity of the experimental results. Every investigation in a laboratory that is feasible regarding a specific potential influence may lead to deep knowledge. It is simply scientifically irrational to dismiss this kind of knowledge.     

高校学生社团可持续发展研究

大学生社团是活跃校园文化的重要载体,它能充分发挥学生课外学习的自主积极性,从而促进课内教学的效果,是第二课堂不可或缺的组成部分。本文通过对高校学生社团重要性,现状及存在问题的分析,探讨高校学生社团建设的几点措施,从而有利于发挥其最大效度,更好的为教学服务,为培养复合型人才服务。     

Convergent validity between revealed and stated recreation demand data: Some empirical evidence from the Basque Country,Spain

In a travel cost exercise, reported past visits to mount Jaizkibel, a natural area located in the Basque Country (Spain), are compared for convergent validity to stated intended future trips under the assumption that the natural resource's conditions will remain the same. In line with the results obtained by other studies, the empirical evidence of this application suggests that revealed preferences (RP) and stated preferences (SP) do not produce consistent data, i.e. do not achieve convergent validity. The paper deals with the convergent validity literature in continuous-choice studies by using two-staged count data models for recreation demand. Differences in preference structures and welfare estimates are tested assuming both common and different data generating processes for the RP and SP data.     

A typologies of traveler in Thailand： Using traveling patterns approach

This research investigates the characteristics of Thai to discern what their traveling behavior patterns. It indicated five different traveling patterns, which were named, ＂Physical action＂, ＂Conservation of nature＂, ＂Service expectation＂, ＂Intend to travel＂ and ＂Obedience of law and order＂. It revealed that their traveling patterns were physically passive, less environmentally aware and knowledgeable, service expected, multi-purpose and short trip, and moderate obedience of law and order. The relation of sociodemographic profile （gender, age, education and income） to their traveling patterns was analyzed using Chi-Square tests. Discriminant analysis was run as a way of examining the accuracy and usefulness of the ecotourist scorecard. Using the concept of a hard-to-soft ecotourist with discriminant analysis, 51.4% was soft ecotourist, 39.3% was medium ecotourist and 9.3% was hard ecotourist. Although not identified, it is likely that there are subgroups （0.3%） within the hard ecotourist with the higher scoring tourists being most active ecotourist. The findings showed that the majority of Thai people tend to be comfortable nature-based tourist with less environmentally aware and knowledgeable. In fact, it could be argued that tourists in natural environments, even if they try to minimize their impact, may cause more environmental damage than tourist on a city tour.     

民营上市公司内部控制评价方法探析

传统的民营上市公司内部控制评价方法主要依赖于专业人员的主观判断从定性方面进行的评价,因而缺乏一定的科学性。为此,通过运用模糊数学理论从定量的视角出发,将民营上市公司内部控制看作是为实现内部控制目标的一系列控制点和与之相应的控制措施,进而建立数理模型进行定量评价,可以明显提高对企业评价的科学性。     

Measuring Corporate Social Performance in France: A Critical and Empirical Analysis of ARESE Data

This article studies the idea of Corporate Social Performance (CSP) from a critical perspective using empirical elements derived from analysis of year 2000 ARESE data. ARESE is the French first mover social rating agency providing quantified data about the Social Performance of French companies. The paper starts out by reviewing leading CSP models and discussing problems inherent to the measurement of this construct before going on to present and analyse ARESE data - whose suitability for existing models will be discussed.     

关系营销导向:量表的重新设计与检验

基于关系营销理论和前人关于关系营销导向的论述与测量,针对关系营销导向测量中存在的问题,本文设计了一个新的关系营销导向量表,并以营销渠道中制造商与其经销商的关系为背景,检验和评估了新量表的信度与效度。结果发现:新量表在内部一致性、表面效度、内容效度、内敛效度、判别效度和工具效度等都达到了测量的要求。最重要的是,新量表修改了原有量表的用语,使其更符合关系营销导向的内涵,弥补了原有量表缺乏表面效度的缺陷。     

关于顾客满意理论的研究方法

研究方法作为人们研究活动中观念地把握客体的工具,是主体与研究对象之间相互作用的中介和桥梁,它对于研究本身的意义非同一般。顾客满意理论研究方法有四个方面内容:构念的定义方式,建模方法,模型估计方法和测量的效度。