价值共创行为分析框架构建 ——基于赋能理论视角

通过文献调查并结合案例的描述性分析,提出数字技术时代价值网络中不同行为主体之间的赋能内涵、关键维度以及基于赋能跨层次效应的价值共创行为分析框架。将"赋能氛围""主体赋能"分别作为价值网络中赋能的宏观维度和微观维度进行概念化。界定了两个维度的关键组成要素,分别包括信息共享、开放性结构、协同规则以及主体关系、资源整合和影响。构建了赋能的跨层次效应模型,分析了赋能的宏观-微观跨层次效应及其对价值网络生态和主体价值创造的影响。     

Subsidiary staffing,cultural friction,and subsidiary performance: Evidence from Korean subsidiaries in 63 countries

Drawing from the notion of cultural friction and based on the agency theory rationalization of multinational enterprise (MNE) headquarter–subsidiary relationship, we examine the impact of cultural friction in foreign subsidiaries on subsidiary performance. We argue that cultural friction, arising due to a high presence of parent country nationals (PCNs) in culturally distant locations, has a detrimental effect on subsidiary performance. This effect is the strongest when the cultural friction is at the top management team (TMT) level and the weakest when friction is at the regular employee level. However, this relationship is contingent on factors that work as drags or lubricants for cultural friction between PCNs and host country nationals (HCNs). We identify governance mode and language differences between home and host countries as drag parameters and host country experience and subsidiary interdependence as lubricants that condition the effect of cultural friction on subsidiary performance. Empirical findings based on a longitudinal sample of 7,495 foreign subsidiary observations of 467 Korean MNEs in 63 countries during 1990–2014 provide robust support for our theoretical predictions.     

Is Current Way of Promoting Sustainability,Sustainable?

Consumer behavior regarding sustainable products has been a complex concept. There is a discrepancy between consumer’s espoused concern towards environment and their purchase of environment friendly products. Past literature suggests greenwashing being a possible reason for this discrepancy. With greenwashing being caused by mismatch between communication and perceived performance, this article focuses on assessment of simultaneous impact of both communication and performance elements on brand attitude. A quantitative study was undertaken to test the hypotheses. This was followed by a qualitative study to understand alternative explanation of hypotheses that was not accepted. The research revealed that a consumer’s attitude toward a green brand is impacted both by his or her general skepticism towards green ads and the credibility that she assigns to the firm’s green message. Perceived value of product also had a positive impact on brand attitude. Findings advance academic literature and support managerial community by highlighting factors for building a positive green brand attitude and resultantly avoiding the trap of being equated with greenwashing.     

四川秦巴山区绿色发展的软路径设计

作为自然资源、生态环境独具特色,发展潜力巨大的欠发达山区,绿色发展之路是四川秦巴山区实现健康科学发展的内在要求,是有效化解经济发展与环境资源矛盾的必然选择。山区绿色发展的软路径,是探寻"绿水青山就是金山银山"的绿色发展之路,主张人口、资源、环境互利共赢的可持续发展。从制度护山推动环境价值实现、市场塑山加强资源产业整合、教育固山促进人口素质提升3条层层递进的软路径出发,探析四川秦巴山区绿色发展之道。提出通过构建绿色制度体系、绿色产业格局、绿色教育模式,推动四川秦巴山区人口、资源、环境绿色协同发展。     

Going green,going clean: Lean‐green sustainability strategy and firm growth

Despite the widespread recognition of the paybacks of “going green” and “going clean,” limited research has focused on the impact of lean‐green strategy on firm growth. In this study, we contribute to strategy and environmental sustainability literatures by investigating the possibility that the influence on lean‐green strategy and firm growth is driven by different levels of industry competition, managerial power, and family ties. Using panel data from 732 firms in four major industrialized economies (the United States, Germany, France, and the United Kingdom), we found that lean‐green strategy positively relates to firm growth and this relationship is amplified at higher levels of competition, managerial power, and family ties. Theoretical and practical implications of the study are also discussed.     

Can environmentally oriented CEOs and environmentally friendly suppliers boost the growth of small firms?

The core question addressed in the natural resource‐based view (NRBV) of the firm is how to develop and exploit resources beneficial for both the natural environment and firm performance. Due to the resource constraints and increased competition facing small manufacturing firms, achieving this is a challenge for such companies. Building on the NRBV and resource orchestration literatures, we examine the relationship between green purchasing capabilities (GPCs), CEO's environmental orientation (EO), and firm growth. Results from 304 Swedish small manufacturing firms indicate a significant relationship between GPC and growth, and this relationship is positively moderated by the EO of the CEO.     

Operational excellence in a green supply chain for environmental management: A case study

Nowadays, organizations have started to become more conscious about the environment in their supply chain operations. The greening process has guided supply chain practices into new ways of thinking according to green standards. The assessment of the performance of green supply chain management (GSCM) requires a holistic view for the whole supply chain. In this context, given that becoming green in the operational side of activities is essential, the performance assessment of operational activities also requires a holistic view to be taken. In this paper, an attempt has been made to improve the performance of GSCM by examining and evaluating the green operational excellence of a hot dip galvanizing company. The framework includes several green operational excellence key criteria, namely, quality management, efficiency management, green production/manufacturing, eco‐packaging, and green design. First, the weights of the criteria and the respective measurements were found by fuzzy analytic network process. Then, the overall operational performance score was found by a weighted scoring method. Finally, both managerial and theoretical implications were suggested according to the outcomes and findings of the case study.     

绿色信贷制度创新研究——以推动企业生态创新为视角

绿色信贷是绿色金融的重要组成部分,是银行业金融机构履行环境责任的重要途径,然而现行制度在信贷风险分担、长效推动、环境绩效的监督测算等方面都还存在不足。本文在解析绿色信贷和生态创新一致性目标的基础上,以推动企业生态创新的全新视角,构建面向企业生态创新的绿色信贷信用担保授信机制和环境效益监测机制,并针对性地提出不同环境收益下绿色信贷的差异性浮动合同利率管理模式和第三方担保机构的多元业务管理模式,为绿色信贷的制度创新提供建议参考。面向企业生态创新的绿色信贷制度,可在激励企业加大生态创新、提升竞争力的同时,降低绿色信贷的信贷违约风险和环境社会风险,有助于绿色信贷的可持续发展。     

Turning corporate environmental ethics into firm performance: The role of green marketing programs

In this study, we develop a better understanding of the mechanisms by which corporate environmental ethics influences performance through the adoption of substantive actions. The empirical results of a moderated mediating analysis show that firms with higher environmental ethics are more likely to implement green marketing programs, consisting of the green production, pricing, distribution, and promotion programs and then improve firm performance. It is also observed that closure mechanism negatively moderates the mediation effect of green marketing programs because it leads to low trust and unwillingness to internal cooperation. These findings indicate that the value of corporate environmental ethics could not be determined in a vacuum, both strategy and people do matter when pursuing environmentally driven performance.