启发式教学法在高等数学教学中的应用

在高等数学教学中运用启发式教学法,让学生了解数学概念是怎样形成的,数学问题是怎样提出的,数学结论是怎样应用的,以及结论之间存在怎样的内在联系,有助于激发学生的学习兴趣,由消极被动学习变积极主动学习,并能提高学生分析问题解决问题的能力。     

电子商务环境下物流配送中心选址决策与评价方法研究

电子商务环境下的物流配送中心选址涉及到多方面的因素,是一项复杂的系统工程。为此,提出了定量化的启发式算法来初步确定电子商务环境下配送中心选址方案。方案的确定是为了决策,因此依据定量计算和定性分析的结果,采用协调分析方法来科学地决策符合电子商务环境下的最优选址方案。     

The default heuristic in strategic decision making: When is it optimal to choose the default without investing in information search?

Many studies have shown that decision makers have a tendency to choose the default or standard action among several possible actions. The article develops a model to explore under what conditions it is optimal for a firm facing a strategic decision problem to choose the default action without investing in obtaining more information that allows a more accurate decision. The model shows that the strategy to follow the default without additional information (“the default heuristic”) is more likely to be optimal when the cost of obtaining information is higher, and when the variation in possible outcomes is lower. The model also analyzes the optimal level of information search, showing that if the firm chooses to obtain information at all, it will invest in more accurate information when the cost of obtaining information is lower and when the variation in possible outcomes is lower.     

改进高校理论课教学的几点启示——基于师本教育和生本教育的辩证认识

如何改善现有高校理论课枯燥乏味和灌输式教学的现状呢？通过讨论＂以教师为中心＂的师本教育与＂以学生为中心＂的生本教育之间的关系,认为我国高校理论课的教学应当立足于现实,在师本教育的基础上,尽量多地融入＂以学生为中心＂的教学方法。＂以学生为中心＂,即是在以往灌输式教学过程中融入研究式教学、启发式教学和理论实践相结合等方式,以提高学生的自主性、积极性和创造性。     

A hybrid population heuristic for the heterogeneous vehicle routing problems

The heterogeneous vehicle routing problem (HVRP) plays an important role in supply chain logistics. Two variants of HVRP are treated in this paper: one with fixed and variable costs (HVRPFD), and the other with only variable cost (HVRPD). A hybrid population heuristic that is able to solve both variants is proposed, in which a population of solutions are progressively evolved by crossovers and local searches. Computational results on a set of eight benchmark test problems from literature show that the proposed heuristic produces excellent solutions in short computing times.     

The role of program fairness in asymmetrical channel relationships

Managing distributor compliance with manufacturer-initiated programs is critical to both program success and relationship enhancement. This study examines how a manufacturer might better motivate distributors with varying levels of dependence. Previous research suggests that two variables influence distributor compliance: economic incentives and dependence dynamics. Drawing from fairness heuristic theory, this study extends previous research by investigating the role of fairness in affecting compliance and long-term relationships. The authors observe the contingent effect of fairness along various levels of distributor dependence. In the context of a naturally occurring program, the authors collect data from a focal manufacturer's distribution channel and find that (1) fairness perceptions have significant impacts on both compliance and relational outcomes, (2) the efficacy of program fairness declines as distributor dependence increases, and (3) distributor dependence increases the effect of economic incentives on compliance. The authors discuss the theoretical and managerial implications of these findings.     

论会计类课程课堂教学方式的改革

学生的学习动机越强,学习效果越好。教师应引导学生加深对会计专业的认识,了解会计专业的应用范围、会计人员的社会地位、社会贡献等,激发学生对会计专业的热爱。在会计课堂,教师应对学生持鼓励的态度,讲课应当庄重、从容、认真,讲授要有感染力,采用不同的教学方法以激发学生的学习热情,以生动的描绘、恰当的比喻引起学生的兴趣,使其集中注意力听课,从而提高效率。     

《组织设计》课程启发式教学探讨

启发式教学是一种先进的教学方法,对于提高学生的学习兴趣、学习主动性和学习效果意义重大。本文主要探讨工商管理专业主干课《组织设计》的启发式教学。首先论述启发式教学对《组织设计》课堂教学的意义及传统的《组织设计》课堂教学模式的局限性,然后论述《组织设计》课程启发式教学的主要方法,并提出几点思考。     

The effect of control deprivation on consumers’ adoption of no-pain,no-gain principle

Consumers often base their judgments on a no-pain, no-gain principle—that is, one must pay a cost in order to achieve a beneficial outcome. For example, they infer the quality of a product from its price and judge a bad-tasting medicine to be more effective than a tasty one. Although the use of this principle to infer the value of a product or service has been observed in several domains, the processes that underlie its use have not been fully explored. We find that when people feel out of control, they tend to use the principle because it exemplifies a causal relationship between actions and outcomes and endorsing it reaffirms their belief that they have control over the outcomes of their behavior. Our findings have implications for how marketers might position products and services to attract consumers who perceive themselves as having different levels of control.     

启发式教学与自主学习相结合培养工科人才

根据现代社会发展现状和学生实际,培养新型工科人才,应转换教学观念,调整教学方法,因材施教,以启发式教学活跃教学氛围,强化自主学习提高学习积极性,充分运用实践教学提高创新能力。