经济欠发达地区基于物流的家电业多渠道营销模式

目前国内较为先进的家电经营模式主要由连锁经营及渠道代理两种。实施多渠道营销策略,建立物流核心竞争力,与大型连锁卖场实施差异化竞争,在竞争中得以生存发展,不失为经济欠发达地区家电业有效的经营模式。     

我国小家电产品的国际竞争力分析

本文通过对我国小家电在国际市场上的占有率以及主要国家和地区小家电的显性比较优势指数(RCA)和贸易专门化指数(TSC)的分析,发现我国小家电在国际市场上的竞争优势明显高于其他国家。我国小家电的竞争优势源于其低成本和低价格。但从长远角度考虑,我国的小家电应该在技术研发、市场拓展方面做更多的努力。     

The influence of consumer socialisation in the home on gender differences in financial literacy

The lower level of financial literacy amongst females relative to males has been well documented in the literature. There has however been a less than compelling argument constructed as to why this discrepancy occurs. This article introduces findings showing the influence the home, particularly financial discussions in the home, has on the financial literacy levels of children and young adults. A key finding is that males have their first financial discussion in the home at a younger age than females on average, with this differential statistically significant across students of differing socioeconomic status. For males, the age of the child when they have their first financial discussion in the home influences their financial literacy levels some years later at university, even accounting for other variables such as socioeconomic status. The findings of this article suggest that financial socialisation in the home may be subject to a gender bias, which over time contributes to differential financial literacy knowledge levels between the genders.     

我国家电连锁企业高速增长的轨迹及其成长机理——基于"资源基础理论"的视角

本文应用“资源基础理论”的分析视角,以国美电器为例,从利用外部资源的角度对我国家电连锁企业的高速增长及其背后的成长机理进行理论与实证研究。分析结论显示,除了采用专业店和连锁经营模式以外,巧妙的利用外部资源是促进我国家电连锁企业高速增长的关键要素。但是,我国家电连锁企业并没有形成一套超越竞争对手的低成本物流体系和低成本销售管理体系,深化商业模式改革和提升赢利能力是今后面临的重要课题。     

Relationship between the curriculum system and the understanding of nutritional terms in elementary school children

To clarify the relation between the curriculum system and the understanding of nutrition terms, 944 students aged 8–12 years living in Japan, the USA and the UK, were asked about the recognition, medium for recognition, and understanding of nutrition terms. The effect of nutrition education from an early stage in elementary schools in the UK and the USA was confirmed. These results suggest the possibility of beginning nutrition education earlier in the elementary school in Japan. American students had paid attention to food labels. These results showed that a learning and teaching strategy founded on comprehensively based subjects in the USA had influenced good behaviour for dietary life. On the other hand, there was not a relationship between an understanding of nutrition terms and a developmental stage. Many students in three countries were influenced by television commercials to buy candy or soda. We think that it is important to develop a curriculum that includes practical learning and ensures hours of teaching for the purpose of acquirement of nutritional knowledge. It is also necessary to encourage critical thinking skills to evaluate television commercial messages through school lessons.     

我国大型家电连锁企业物流创新策略研究

在中国进入WTO与国际全面接轨以及网络信息化技术高速发展的今天,零售业面对全面对外开放接受国外竞争者严峻挑战,这对家电连锁企业的经营提出了新的要求,发展现代物流已成为大势所趋。企业物流能否快速、准确、低成本的进行成为各个家电连锁企业能否占有更大的市场份额,赢得更多消费者的关键。现在物流要求大型家电连锁企业将信息化与物流结合起来,利用先进的信息技术实行全方位管理,实现现代物流与电子商务紧密结合及货流、资金流、信息流和人才流的统一。     

基于利益相关者理论的乡村旅游利益均衡研究——以漳州龙佳森林人家为例

作为乡村旅游的一种形式——森林人家,其利益相关者之间的利益平衡与其持续发展密不可分。根据利益相关者理论,森林人家利益相关者包括当地居民、旅游企业、政府及旅游者,分析了三个涉及经营的利益主体的特征。以漳州市龙佳森林人家为案例研究,实地调查其发展概况。案例点的经营模式是企业主导型模式,其经营主体是旅游企业;其经营过程中出现利益分配不平衡、利益激励不健全、环境影响的利益补偿缺失问题。结合各主要利益相关者的利益诉求,提出从利益表达、利益分配、利益补偿、利益激励、利益保障五个方面进行完善,从而实现其经营中的利益均衡。     

浅析厦门市家电共同配送模式的优化

近几年来丰富的家电产品、低廉的价格以及独特的购物环境,使厦门家电行业的发展极为迅速,家电连锁企业市场规模不断扩大,配送的作用也日益突出,成为企业降低经营成本的重要源泉之一。然而不合理的配送也造成了厦门市交通的严重拥堵,对厦门的环境造成污染破坏,家电配送的发展与城市规划之间的矛盾已成为城市发展的主要问题。家电共同配送将是整合的最佳形式,是城市配送的问题与出路。     

我国家电销售企业存货管理问题及对策探讨

存货是企业生产经营过程中一项重要资产,是联结产品生产和销售的纽带,其管理水平的高低将直接关系到企业的资金利用效率从而影响企业获利能力.随着国际国内家电企业之间竞争的加剧,许多家电制造销售企业为了应付日益加快的产品更新速度和顾客要求的提高而不得不求助于大量库存,在制造环节利润空间已经非常狭小的情况下,存货管理水平的高低就成为提升企业竞争力的一大策略.通过对我国家电制造销售企业现行存货管理的模式进行研究后,提出在现行条件下完善存货管理的对策,以达到提高企业获利能力、实现经营目标的目的.     

产业链对接背景下中高职人才培养目标的衔接策略

职业教育的本质功能是服务区域经济,职业院校的专业设置需要在分析区域产业结构的基础上结合教育资源进行科学的论证;在区域经济产业对接背景下,中高职业院校需要构建与产业链上下游人才需求特点相对应的贯通式课程体系.以家纺产业为例,分析了在专业设置、人才培养目标、教学设计等方面的衔接策略.