Investigating International Tourists’ Intention to Revisit Myanmar Based on Need Gratification,Flow Experience and Perceived Risk

Satisfaction plays an important role in creating loyalty to a tourism destination. However, ensuring consistent satisfactory trip experiences for tourists and increasing their revisit intention remain challenging for many international tourism destinations, including Myanmar. We conducted a survey with 465 international tourists visiting Myanmar. Results indicate that need gratification and flow can increase tourist satisfaction. The perceived risks of tourism destination can decrease tourist satisfaction. Satisfaction is an important factor to mediate the influence of need gratification, flow, and perceived risks. A tourist’s intention to revisit Myanmar can be largely improved by attending to these independent and mediating factors.     

新风能瞬间理论的研究与讨论

根据惯性运动理论和守恒定律进行科学逻辑推理,探索出来的新风能瞬间理论,其以科学理论为基础,深刻地揭示了自然规律。文章对新风能瞬间理论进了阐述,并对其具体应用作了介绍。     

康师傅公司是否进入方便米饭市场

案例描述了康师傅公司董事长兼执行总裁魏应州对公司是否进入方便米饭市场的决策过程。来自公司两位高层对此也争论不休,营销副总裁藤先生建议公司新年度应大幅度增加有关方便米饭市场调查与研究预算,开展新产品上市前期相关准备工作;技术副总裁钱先生提出截然相反的意见,认为从技术和市场角度,方便米饭是一个不成熟、不确定的市场,公司应采取观望的态度。魏老板怕错失方便米饭市场的先机,先后两次亲自召开会议,但仍感进退两难,困扰他的最重要的三个问题是：（1）方便米饭市场有增长的机会吗？（2）前期市场调研需要花费不少的费用,值得投入吗？（3）康师傅何时进入该市场呢？总而言之,魏老板下一步该怎么做呢？     

Economic shocks and lottery sales: an examination of Maine State lottery sales

ABSTRACT

Most U.S. states earn significant amount of revenues from lottery sales. However, they are also criticized for promoting the lotteries because they have been seen as taking advantage of poor populations. The purpose of this study is to identify the impact of various economic factors on lottery sales by using zip-code level sales within the state of Maine. The results show that an increase of 1% in unemployment rate results in a 0.38% increase in draw lottery sales, but it has no significant impact on instant lottery sales. This highlights the importance of differentiating between two major types of lotteries.     

生物酶法制取黑豆速食粉的研究

通过设计单因素试验和响应面分析试验，根据酶添加量、酶解时间、水解温度3个因素对黑豆粉糊液黏度的影响，优化了黑豆速食粉的制备工艺。通过响应面设计优化最佳工艺条件：酶添加量为4．85U／g，酶解时间为21．32min，水解温度为69．77℃，黑豆粉糊液黏度为48．92mPa·s，比未处理的黑豆粉糊液下降了43．05mPa·s，影响黑豆粉糊液黏度主要因素依次是温度、添加量、时间。     

Setting the conditions for going global: Dubai’s transformations and the Emirati women

Abstract

This study investigated how the rapid transformation of Dubai has affected the forms and shape of Emiratis’ consumption. Analysis of participant observations, projective techniques and existential phenomenological interviews with Emirati women living in Dubai uncovered ambivalence about economic power and loss of traditions and strategies for going global including embracing local capital, brand selection and spatiotemporal restrictions. The discussion notes that the global is something that is locally constructed whereby the locals play a key role in developing global structures of common difference.     

猴头菌固体饮品的生产工艺研究

本研究以猴头菇、燕麦粉、奶粉为原料,开发一种猴头菌固体饮品。通过单因素实验和响应面优化法等实验方法对猴头菌固体饮品的配方进行研究,得到猴头菌固体饮品的最佳配方为猴头菇粉37%、奶粉30%、燕麦粉11%、糖22%、二氧化硅0.12g/10g、β-环糊精1.0g/10g,由此配方得到的产品在风味和速溶性方面均表现良好。     

Binge watching: An exploration of the role of technology

Watching television shows in quick succession on the Netflix and Amazon Prime platforms is on the rise. Although widespread, this binge watching behavior has received limited attention from marketing academics. The current study conceptualizes binge watching needs and examines their effect on the gratifications obtained from binge watching. We apply the lens of uses and gratifications (U&G) theory for model development and test the model empirically, using data from two cities in India. We add a new category of needs, namely technology-related needs, to the existing psycho-sociological-related needs (named as content-related needs in this paper) present in plain-old-television studies (POTS). We find that a technology-related need—that is, modal experience (the presence of media content in various formats leading to superior experience)—significantly impacts gratification from binge watching. We also find a strong moderating effect of self-control, used in previous studies of binge-eating and binge-shopping, in which the effect of modal experience, navigability and parasocial interaction need gratification is heightened for consumers who have low levels of self-control. We build on these findings to suggest implications for marketers, advertisers, and consumer-advocacy groups.     

Instant messaging continuance: A media choice theory perspective

Instant Messaging (IM) has become one of the most popular applications for many Internet users. While prior research has primarily focused on IM initial adoption, continued usage (or continuance) has not drawn much attention. This research integrates media choice theories with motivation theory to explain IM continuance. It tests the proposed model using data collected from a sample of 207 Chinese university students via an online survey. Results indicate that perceived enjoyment, perceived critical mass are key to IM continuance intention. Perceived social presence and perceived critical mass are positively associated with perceived enjoyment. We also find that perceived social presence, perceived media richness and perceived enjoyment have significant effects on perceived usefulness.     

现浇混凝土空心楼盖设计在民用建筑中的应用

现浇混凝土空心楼盖结构在我国已得到广泛应用。文章简要介绍了现浇混凝土空心楼盖结构的概念、优点,并从工程实际出发,详细介绍了该设计过程,提出了设计和施工中应注意的问题和解决方法。