探究中职商务英语教学中的情景教学模式

中等职业教育对商务英语教学多采用传统、单一的教学模式,注重理论讲解,轻视了对学生实际操作能力的培养,这与中职学校培养技术应用型人才这一目标不尽相符。本文针对当前中职学校商务英语教学存在的不足,提出了一种新的教学模式,即情景教学模式,并结合"合作学习法"进行教学,力求在商务英语教学中取得良好的教学效果。     

以情感教育化解传统文化对学生英语自主学习的负面影响

在英语学习中,自主学习是提高学习效率的有力保证.但是由于传统文化的影响,学生英语自主学习状况并不是十分理想.本文分析了传统文化对学生英语自主学习带来的负面影响,提出以情感教育作为化解手段的可行性.     

FOREIGN ENTRY,CULTURAL BARRIERS,AND LEARNING

This paper examines the longevity of foreign entries. Hypotheses are developed on the mode (start-ups vs. acquisitions) and ownership structure (wholly owned vs. joint ventures) in relation to cultural distance. The hypotheses are tested within a framework of organizational learning, using data on 225 entries that 13 Dutch firms carried out from 1966 onwards. Results show that the presence of cultural barriers punctuates an organization's learning. Cultural distance is a prominent factor in foreign entry whenever this involves another firm, requiring the firm to engage in ‘double layered acculturation.’ We also identify locational ‘paths of learning.’ The longevity of acquisitions is positively influenced by prior entries of the firm in the same country. Similarly, the longevity of foreign entries, in which the firm has a majority stake, improves whenever the expanding firm engaged in prior entries in the same country and in other countries in the same cultural block.     

面向顾客价值创造的市场智力资产基础

本文从资源特性、非竞争性及与其他资产的整合效应等方面分析了市场智力资产对企业竞争优势的影响和顾客价值创造的作用;从知识转移的角度,简述了市场智力资产获取的层次特点和管理要点,提出了市场智力资产获取的综合框架以及市场智力资产提升的基本途径。     

Incorporating textual information in customer churn prediction models based on a convolutional neural network

This study investigates the value added by incorporating textual data into customer churn prediction (CCP) models. It extends the previous literature by benchmarking convolutional neural networks (CNNs) against current best practices for analyzing textual data in CCP, and, using real life data from a European financial services provider, validates a framework that explains how textual data can be incorporated in a predictive model. First, the results confirm previous research showing that the inclusion of textual data in a CCP model improves its predictive performance. Second, CNNs outperform current best practices for text mining in CCP. Third, textual data are an important source of data for CCP, but unstructured textual data alone cannot create churn prediction models that are competitive with models that use traditional structured data. A calculation of the additional profit obtained from a customer retention campaign through the inclusion of textual information can be used by practitioners directly to help them make more informed decisions on whether to invest in text mining.     

Assessing strategic flight schedules at an airport using machine learning-based flight delay and cancellation predictions

To mitigate air traffic demand-capacity imbalances, large European airports implement strategic flight schedules, where flights are assigned arrival/departure slots several months prior to execution. We propose a generic assessment of such strategic schedules using predictions about arrival/departure flight delays and cancellations. We demonstrate our approach for strategic flight schedules in the period 2013–2018 at London Heathrow Airport. Together with the development of dedicated strategic flight schedule optimization models, our proposed approach supports an integrated strategic flight schedule assessment, where schedules are evaluated with respect to flight delays and cancellations.     

深度学习技术在海关风险甄别中的应用研究

随着互联网的高速发展和人工智能时代的到来,越来越多从前必须由人脑完成的工作能够利用计算机技术来完成,而深度学习的出现更解决了传统机器学习算法在计算机视觉领域、自然语言处理领域表现不佳的问题,使机器也能够拥有准确感知图像和语音的能力。人脸识别是深度学习网络最常见的应用场景之一,具有自然、直接、方便的特点,且不需要检测对象配合,因此非常适合用于公共安全领域的风险检测。研究充分结合海关实际需求,搭建基于深度学习技术的人脸识别模型,提供对通关旅客进行实时风险甄别的解决方案,以及海关通关风险防控场景的理论参考,为后续深度学习技术在海关业务的研究提供支撑。     

高职非英语专业学生英语学习策略刍议

学习策略是影响学生英语学习效果的重要因素之一。该文通过对高职非英语专业学生英语学习策略进行调查,发现高职非英语专业学生在学习英语过程中能普遍利用各种学习策略,提高学习效率。调查还发现,英语程度高的学生使用学习策略的频率高于英语程度低的学生,女生学习策略使用频率高于男生,学习策略的使用频率与学生A级考试成绩有正相关关系。     

浅议高职保险专业人才培养模式的改革

保险是与人打交道的行业,保险公司对一线员工综合素质要求较高,而我们现有的传统教学模式培养出的学生缺乏实践的锻炼、缺乏职业环境的熏陶,远未能符合保险公司用人的要求。为适应保险市场对一线人才的需求,高职高专保险专业必须进行改革,改变原有的人才培养模式和课程体系,进行工学交替、工学结合模式的改革和基于工作流程的课程体系改革。