多媒体呈现方式在医学专业英语词汇教学中的应用

根据多媒体学习认知理论，在现有以多媒体文本和教师讲授为主的医学英语词汇教学中引入多媒体图片和视听材料，结果表明，添加图片和视听材料后的多媒体呈现方式更有助于学习者对医学词汇的长时记忆和短时记忆。     

从法律英语词汇的特点看《物权法》的英译

作为正式化程度最高的一种文体,法律英语在词汇方面有它自身的特点,如措词准确和古体词、名词化结构和词语重复结构的使用等。因此在进行法律文件的汉译英翻译活动中,译者应当尽量地使译文词汇具有上述特点以实现＂信＂、＂达＂、＂雅＂。文章从这些特点出发,对2008年北大法学院翻译的《中华人民共和国物权法》中的一些译文进行分析,指出不恰当之处,提出修改建议。     

中国菜名语词描写功能与翻译

传统汉语语法对词的分类方法是从印欧语系语法体系直接引进而来,然而汉语自身所具有的音系、语词、句法结构特征都明显地区别于印欧语系,致使汉语语法对词的分类不能＂恰当＂地切合汉语语料分析,并造成汉语的词性分类与词的句法功能＂两张皮＂。这也长期困扰着中国菜名的语词研究。从功能对等理论来分析,由于英汉两种语言在语词与句法结构方面存在明显的差异,在中国菜名的翻译中出现了大量的＂过译＂现象。＂过译＂并不一定是真正的＂过度＂翻译,而是因英语与汉语语词与句法结构不同而形成的不同的表达方式,因此要区别对待。     

Less is More,or Not? On the Interplay between Bundles of Slack Resources,Firm Performance and Firm Survival

Although a significant body of research has investigated the independent effects of distinct types of slack resources, current theoretical and empirical work does not sufficiently clarify how bundles of slack resources affect firm outcomes. Drawing on the resource constraints literature and the slack literature, we investigate how distinct bundles of financial and human resource slack influence firm performance and survival. Using a sample of 4715 European information and communication technology firms, we show that neither parallel resource abundance (having slack in financial and human resources) nor parallel resource constraints (lacking slack in financial and human resources) are optimal for firm performance and survival. However, firms with selective constraints that combine slack in financial resources with constraints in human resources exhibit superior performance without decreased survival prospects. Taken together, this study extends current research by providing a more nuanced view of the relationships between slack resources, firm performance, and firm survival.     

Unwrapping the HRM bundle: HR system design in an Irish power utility

This article considers the way in which new HR systems were designed for three power stations within Ireland. The study provides insights into how choices are made about which practices are included in or excluded from the HR bundle and considers the factors that can lead to or prevent the successful implementation of new HR systems. The research suggests that all HR practices are not necessarily of equal importance in the bundle that comprises an HR system. Instead, it may be useful to view such a system as comprising both core and ancillary HR practices and as dependent on the existence of appropriate HR processes if it is to operate successfully. In addition, the study suggests that new HR systems may fail because insufficient attention is paid to the impact of ‘deadly combinations’ (Becker et al., 1997 Becker, B., Huselid, M., Pickus, P. and Spratt, M. 1997. HR as a Source of Shareholder Value. Human Resource Management, 36(1): 389–447.  [Google Scholar]) and that changing an existing system will require the elimination of old practices before new practices can be introduced successfully.     

Consumer preference for product bundles: The role of reduced search costs

Most prior research on bundling from a consumer perspective has focused on how bundles are processed, particularly from a prospect theory or mental accounting perspective. In contrast, relatively little research has examined the factors that might drive consumer preference for bundles versus individual items. This article addresses one such factor: the potential to reduce search and assembly costs. Through exploratory interviews and two laboratory experiments, the authors show that preference for a bundle is greater when bundle choice will reduce search effort than when it will not, particularly among consumers who are less motivated to process information. Judy Harris (JLHarris@Towson.edu) is an assistant professor in the Department of Marketing and e-Business, College of Business and Economics, Towson University. She received her doctorate from the University of Houston. Her work has been published in theJournal of the Academy of Marketing Science, theJournal of Retailing, the Journal of Advertising Research, theJournal of Consumer Research, the Journal of Applied Social Psychology, Psychology & Marketing, and other publications. Edward A. Blair (blair@uh.edu) is a professor and chair of the Department of Marketing and Entrepreneurship, Bauer College of Business, University of Houston. He is the author of several books, along with numerous articles in such journals as theJournal of Marketing, the Journal of Marketing Research, theJournal of Consumer Research, Public Opinion Quarterly, and others. He has served on the editorial boards of theJournal of Marketing Research, theJournal of the Academy of Marketing Science, and theJournal of Business Research.     

Handkerchief:英汉语言文化窥探

中西方handkerchief/手帕一词具有一定的语言价值和文化意义。从语言本体出发,追溯handkerchief的词汇理据,观察西方handkerchief的历史变迁,勾勒中国手帕的文化景象。从认识论出发,阐释手帕的清洁功能、环保功能、装饰功能、传情功能和对话功能,揭示人类的生活智慧、道德理性、文明传承、情感寄托和文化规约。     

中美英语社论中词块的对比修辞研究

本文对比研究了中美英语社论体裁的词块使用情况。为此目的,本文自建了一个包括两份报纸的英语社论,共246,771词。研究结果表明,两类语料在词块使用上存在显著差异。研究的意义在于,为跨文化交际和英语教学提供启示。     

企业互补性项目投资包资本预算模型研究

在企业前后期项目投资之间存在互补性关系时,可将具有互补性投资特点的前后期项目看作是一个投资包,构建投资包资本预算模型,从整体角度考察企业的投资决策。以净现值为决策指标,构造关联性项目未来收益现值的关联系数变量,假定该关联系数变量服从正态分布,给出互补性项目投资包的资本预算模型,以辅助企业进行多期互补性项目的投资决策。