河北省主导产业竞争力评析

本文利用第一次全国经济普查资料,对河北省制造业中的钢铁、装备制造、石化、医药、建材、食品、纺织服装等主导产业的竞争力进行了评价和分析。     

IDEF3方法在集装箱码头仿真中的应用

针对Witness仿真过程中经常出现的问题，提出了一种优化仿真设计的建模方法，井结合集装箱码头物流的实际情况进行了说明。建立了集装箱入港物流的模型框架，达到了码头仿真单元的可重构性，大大提高了仿真的速度，并有效地避免了仿真过程中一些难以发现的问题。     

论细分化和联合化思想在营销专业产学结合中的应用

产学结合作为目前高校特别是高职院校办学的特色和亮点，近来越来越被强调、应用，呈现出蓬勃发展的趋势。本文从产学结合的实际应用情况出发，引入细分化和联合化的思想，对营销专业产学结合的发展趋势做了一定的思考。     

体育营销在注意力经济中的创新

在阐释注意力经济的基本理论的基础上,探索了该理论在体育营销中的应用,并对体育营销的策略提出了建议.     

21世纪休闲体育现状与问题

首先,阐述了国内外关于休闲体育研究的现状,对中外休闲体育的变化、限制因素、与健康的关系、行为的形成、产品和服务的开发等问题进行了具体的分析,指出了目前我国休闲体育研究存在的问题。     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

创办财税咨询公司,将会计专业办得更有特色

如何将我院的会计专业办出自己的特色,使其成为重点专业、品牌专业,经过调查研究,根据社会的需要和我们的教学对象,以及自身的条件,我院财经系决定以创办财税咨询公司为突破口。因为,创办财税咨询公司有五个方面的作用:一是能加强会计专业实践基地的建设;二是能加快“双师型”教师的培养步伐;三是为会计专业实现产学研相结合提供了平台;四是能促进精品课程和重点专业的建设;五是能将会计专业推向社会,提高毕业生的就业率。     

高校体育俱乐部制运行管理研究

文章就高校体育俱乐部制的实施运行、宏观管理及内部管理进行了研究，实行高校俱乐部制更有利于充分发挥学生的主体作用，有利于调动学生学习的积极性，有利于提高学生的体育意识和体育能力，有利于保持体育教学效益的连续性和延伸性，有利于实施终身体育教育和全面推进素质教育，是高校体育发展的必然趋势。     

粮食主产区农民收入影响因素的计量分析

粮食主产区农户家庭收入与农户家庭劳动力受教育水平、粮食单产、优质粮食品种播种面积、农户家庭投资能力呈正相关,与农户家庭农业劳动时间呈负相关.农户家庭社区特征和家庭特征对农户家庭收入发挥着重要的影响作用.粮食主产区应扩大优质粮食品种种植面积,加快剩余劳动力转移,提升农户家庭投资能力,从而提高粮食主产区农民收入.     

大股东治理的负面效应及其防范

现代公司的所有权结构越来越趋于集中 ,大股东治理成为现代公司制企业的重要特征。如果对大股东的不当行为不加防范 ,那么大股东治理对公司治理的负面效应就会产生。大股东治理的负面效应可通过两条途径防范 ,一是法律制度防范 ,二是管理控制防范