教育、知识发展与经济增长

经济增长是宏观经济学的重要研究领域.近年来,内生经济增长理论得到了很大的发展.经济学家逐渐认识到人力资本投资、研究与开发活动对经济增长的重要作用.本文在卢卡斯和琼斯等人关于内生经济增长模型的基础上,提出了一个改进的内生经济增长模型.模型推导结果表明,平衡的经济增长取决于人力资本积累以及通过研究与开发活动导致的新知识、新技术的积累.平衡经济增长的速度快于知识和技术积累的速度,知识和技术积累的速度又快于人力资本积累的速度.教育是积累人力资本的最重要的方式,知识的发展需要研究和开发活动.为了实现快速的、稳定的经济增长,政府应重视教育和研究与开发活动.     

浅析体验营销及其应用策略

体验营销是一种全新的营销理念和营销模式,它的产生对市场营销产生了深远影响。企业在从事市场营销活动中,要在竞争日益激烈的市场中立于不败之地,必须正确认识和把握体验营销这种营销方法。     

渠道发展新动态及成因分析

归纳新的市场条件下渠道发展的新动态,并从多个维度分析了这些新动态产生的原因,以便为企业的渠道设计决策和渠道管理决策提供参考。     

论体验营销下的顾客化旅游体验设计

在旅游体验营销诸环节中，体验设计直接影响着旅游体验的效果。以整个营销过程为视角，纵向分析了旅游体验设计的过程和步骤并从旅游产品构成角度横向分析了旅游体验设计应注意要点。最后，在此基础上尝试构建了顾客化旅游体验设计模型。     

Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

发展粮食期货市场 促进粮食市场化改革

随着粮食生产经营的全面市场化,健全和完善粮食期货市场有了更重要的现实意义:调节粮食供求,稳定粮食价格;优化粮食品种结构,推动产业化经营;为粮食企业提供避险渠道;减轻入世冲击,保护粮食安全。文章指出发展粮食期货市场的政策措施包括:推出大宗粮食期货交易品种;培育和发展套期保值用户;规范粮食现货市场;发展商品投资基金;开创场外交易;调整不符合国际惯例的法规政策。     

外埠市场营销策略研究

“得外埠终端者得天下”和“营销重心下移”是近年来在营销界最为响亮的战略口号之一。如何进行外埠市场营销，是企业普遍需要研究的重要课题，本文试图从市场营销组合[4P]的角度，即从产品策略、定价策略、渠道策略和促销策略出发，分析如何成功地开拓城市外围的广阔市场。     

我国连锁商业物流发展的对策

物流在连锁经营中起着至关重要的作用.由于物流技术及物流基础设施落后,物流管理人才短缺,加之受传统物流体制的影响,严重制约了我国连锁企业的发展.应加快信息网络建设和物流人才培养,选择合理的物流模式,制定完善的物流产业规划,以促进我国物流业的发展.     

企业债务期限结构的行业特征——基于中国上市公司的实证研究

本文以我国上市公司2000-2004年的经验数据为样本，根据中国证监会《上市公司行业分类指引》，将中国上市公司进行行业分类，实证研究了债务期限结构的行业特征。研究结果表明：（1）中国上市公司不同行业门类之间和同一制造业次类闻的债务期限结构具有显著差异，且这种差异不是由个别行业的异常值引起的；（2）无论是行业门类还是制造业次类，绝大多数行业的长期债务比率较低；（3）规模比较大，管制比较高，竞争程度较低的行业内的企业的长期债务比率相对于竞争比较激烈的行业内的企业较高。     

市场经济体制下基础性研究的若干问题

本文针对近年来我国市场经济的发展给科技领域特别是基础研究带来的变化进行客观的、较为深入的分析，从而进一步阐明基础性研究在我国经济建设中的战略地位。通过分析基础性研究面临的几个主要问题，以对比的方式说明在社会主义市场经济条件下加强基础性研究的必要性并提出相应的对策。