2001-2002年山东省农药工业回顾

本文在广泛调查与深入分析的基础上 ,对山东省近两年的农药生产、科研、销售和应用情况进行了综述。为企业及有关部门提供了详实可靠的资料。     

Construct measurement in strategic management research: illusion or reality?

Strategic management research has been characterized as placing less emphasis on construct measurement than other management subfields. In this work, we document the state of the art of measurement in strategic management research, and discuss the implications for interpreting the results of research in this field. To assess the breadth of measurement issues in the discipline, we conducted a content analysis of empirical strategic management articles published in leading journals in the period of 1998–2000. We found that few studies discuss reliability and validity issues, and empirical research in the field commonly relies on single‐indicator measures. Additionally, studies rarely address the problems of attenuation due to measurement error. We close with a discussion of the implications for future research and for interpreting prior work in strategic management. Copyright © 2004 John Wiley & Sons, Ltd.     

面向可持续发展的会计模式变迁

旅游饭店业和其他工业企业一样 ,也存在污染和资源浪费问题。本文主要指出了当今中国旅游饭店业的现状和面临的环境保护问题 ,阐述了实施绿色营销的必要性 ,探讨了实施绿色营销的思路和方法。     

防污涂料的应用和技术进展

本文对防污涂料的发展历史进行了介绍,综述了近代防污涂料的种类,重点论述了各种低毒和无毒防污涂料的研究进展,对我国防污涂料的发展现状和目前存在的问题进行了总结,并对防污涂料的发展趋势作了概括。     

论旅游市场营销环境与旅游业可持续发展

随着科学技术的高度发展,旅游者的选择性强,旅游活动范围大,使旅游供给者面临越来越激烈的竞争。旅游企业要求得生存和发展必须要对旅游市场进行准确定位,在可持续发展观念指导下开展市场营销活动。创造良好的、协调发展的旅游市场营销环境是实现旅游业可持续发展的基础和保证。     

电子商务的发展对市场营销的影响

电子商务正在逐渐改变着传统的商务模式。电子商务的发展改变了市场营销的环境,影响着消费者的消费行为,进而使得企业的营销理念和营销管理中心发生着转移。     

More thinking on research methods for the resource‐based perspective

We re‐examine the benefits of using a broader set of research methods to address key questions associated with the resource‐based view (RBV) of the firm. In responding to Levitas and Chi, we consider how research inside organizations can complement and augment research relying on secondary data. Copyright © 2002 John Wiley & Sons, Ltd.     

Innovative productivity and returns to scale in the pharmaceutical industry

This study shows that firms in the pharmaceutical industry experience decreasing returns to scale in R & D as the level of R & D expenditures rises. The paper presents the results of our study of the innovative output of 16 pharmaceutical firms over a 19 year period. Given the strong correlation between R & D budgets and firm size, our study suggests the wave of mergers in the industry may yield less innovative productivity than managers expect.     

Comparative Advantage in Demand: Experimental Evidence of Preferences for Genetically Modified Food in the United States and European Union

The United States (US) exports more than US$6 billion in agricultural commodities to the European Union(EU) each year, but one issue carries the potential to diminish this trade: use of biotechnology in food production. The EU has adopted more stringent policies towards biotechnology than the US. Understanding differences in European and American policies towards genetically modified (GM) foods requires a greater understanding of consumers’ attitudes and preferences. This paper reports results from the first large‐scale, cross‐Atlantic study to analyse consumer demand for genetically modified food in a non‐hypothetical market environment. We strongly reject the frequent if convenient assumption in trade theory that consumer preferences are identical across countries: the median level of compensation demanded by English and French consumers to consume a GM food is found to be more than twice that in any of the US locations. Results have important implications for trade theory, which typically focuses on differences in specialization, comparative advantage and factor endowments across countries, and for on‐going trade disputes at the World Trade Organization.