基于CDIO理念的工商管理专业能力与教学改革探讨

CDIO作为国际高等工程教育改革的一种颠覆性的教育模式,以培养学生的适应和生存能力为重点,注重知识传授、素质提高、能力培养的协调发展。通过实地调研,发现目前我国高等学校工商管理教育远远不能满足职场需求,这一问题成为高等院校工商管理人才培养的瓶颈。     

Purchasing Competence: A Stakeholder‐Based Framework for Chief Purchasing Officers

A specific research stream within the purchasing and supply management literature focuses on the development of purchasing competence frameworks. We apply stakeholder theory and multiple methods of data collection to develop and confirm a hierarchy‐specific purchasing competence management framework for Chief Purchasing Officers and validate it using confirmatory factor analysis on empirical data from 124 multinational companies. The results reveal a significant relationship between Chief Purchasing Officers purchasing management competence and different purchasing performance measures confirming the appropriateness of stakeholder theory for such a competence framework.     

论美术编辑的文化素养

美术编辑对于期刊风格的形成起着至关重要的作用.文章结合笔者多年从事期刊美术编辑工作的实践,探讨了文化素养对于美术编辑工作的重要作用.     

中国转型期生产性服务业发展与制造业竞争力关系研究——基于面板数据的实证分析

本文在中国特殊的情境中研究生产性服务业发展与制造业竞争力的关系．文章围绕如下关键点进行了探讨：在我国特殊的体制背景下，对于提升制造业竞争力而言．生产性服务业究竟在充当什么样的角色；在不同地区，生产性服务业所起的作用是否有差别；在当前阶段，不同生产性服务行业发挥的功能是否一样。文章通过理论分析和基于面板数据的实验检验得出的结论是：在我国经济转型期，发展生产性服务业有利于提升制造业的竞争力；东部地区生产性服务业发挥的作用最充分；金融保险业最能发挥提升制造业竞争力的功能．     

Advertising, Its Determinants, and Market Structure

This study derives a formal model of firm advertising behavior and applies it to the industry level to figure out the relationship between advertising and market structure. The firm advertising model shows that both consumer preference andfirm-specific advertising competence jointly determineprofit-maximizing advertising intensity. At the industry level, advertising intensity is represented multiplicatively by consumer preference and a measure of market structure, which reflects the joint distribution of the levels of advertising competence and market shares among firms. The new market structure measure suggests that those single-dimensional measures of market structure such as seller concentration and the Herfindahl index are inadequate in explaining interindustry differences in advertising intensity, and that the long-debated advertising-concentration relationship differs depending primarily on the appropriability of advertising. An empirical analysis of 426 five-digit Korean manufacturing industries shows that an inverted U-shaped relationship between the Herfindahl index and industry advertising intensity is observed for consumer goods industries but a lazy J-shaped relationship for producer goods industries.     

中国企业从事产品创新的机制与战略——对远大中央空调公司的分析

本文以企业技术能力演化为基本框架,用组织学习等理论分析远大空调公司的发展历程,提出我国制造企业技术发展战略的一种模式。     

刍议企业动态竞争战略

20世纪90年代以来,企业竞争环境日益复杂化和动态化,商业竞争规则也发生了巨大改变。在新的竞争环境下,实施动态竞争战略,培育动态竞争能力,是企业在激烈的竞争中立于不败之地的必然选择。     

Intercultural Competency Development in Conjunction With a Short Term Study Away Experience： Changes in Undergraduate Students

The purpose of this research was to examine whether undergraduate business students who participated in a short term study abroad course and intercultural competence building coursework demonstrated a significant increase in intercultural competence over those who only enrolled in the study abroad course. The 20 participants attended a small liberal arts College in Midwestern United States. The Intercultural Development Inventory （IDI） was administered to the participating students before and after their study away experience. The IDI （v.3） is based on the theoretical framework of the Developmental Model of Intercultural Sensitivity （DMIS） introduced by Milton Bennett. The DMIS is based on the assumption that intercultural competence can be strengthen through the development of intercultural knowledge and experience with people from other cultures. The IDI has been used in numerous scholarly studies and has demonstrated valid and reliable results. It is a self-administered 50-item series of statements in which participants are asked to rate the level of their agreement with statements that address their relationship to and evaluation of cultural difference. In the model, people progress in a linear developmental fashion through six stages： defense, denial, polarization, minimization, acceptance, and adaptation. This study was designed to determine if students who studied away and completed intercultural coursework （prior intercultural knowledge and an intercultural experience） would increase their level of intercultural competency more than those students who just studied away （intercultural experience only） as measured by the change in their IDI scores. The results of this small sample show that intercultural coursework in conjunction with a short term study away experience can have a positive impact on individual intercultural development.     

基于识别度与传播能力的品牌竞争力评价

品牌识别度与品牌传播能力两项指标,表现了品牌和消费者心理、行为之间的互动、多变的关系。基于这种认识,本文构建了品牌识别度与品牌传播能力的评价指标体系,用层次分析法来计算影响品牌识别度与传播能力的指标的权重,再用模糊综合评价法来进行具体评价,并借助于德尔菲打分法,设计了一个基于品牌识别度与品牌传播能力的品牌竞争力二维评价模型,在此基础上,以"苏宁电器"为例进行具体的案例分析。     

论职教学生英语语用能力的培养

从职业教育的主要特点和职教学生的英语学习现状出发,视教学对象的需求为教学目的,认真研究《高职高专教育英语课程教学基本要求》,主要从职教英语教材建设和指导学生完善学习方式两方面进行了系统、有序的教学实践介绍,让学生在有效达成计算机专业英语学习目标的同时,提高了英语运用能力。