An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors

This research proposes a theoretical model explaining the roles of multiple mediating factors – product quality, service quality, and information search –in the association between product involvement and store loyalty. The extant literature has examined different determinants of store loyalty but paid less attention to understand the link between product involvement and store loyalty and the underlying mechanisms. This study contributes to the literature by a) providing a comprehensive framework of involvement – loyalty link and b) investigating complex mediation effects. In this study, survey data were subjected to regression analysis to test parallel mediation and serial mediation effects of product quality, service quality, and information search in the link between consumer's product involvement and store loyalty. The results indicate that both product quality and information search mediate the association between product involvement and store loyalty. In addition, both product quality and service quality mediate the association between product involvement and information search. Results also indicate that product quality and information search work as serial mediators in the association between product involvement and store loyalty. For additional level of analyses, data were also subjected to Importance-Performance Map Analysis (IPMA). Theoretical and managerial implications are also provided.     

Shopping orientation segments: exploring differences in store patronage and attitudes toward retail store environments among female apparel consumers

The purpose of this study was to identify shopping orientation segments for US female consumers. The sample included 151 women, aged 18 years and over. This research examined differences in the segments relative to store patronage preferences (i.e. department, discount, specialty), attitude toward the environment of the store selected as first choice when shopping for a specific apparel item (i.e. a dress), and demographic characteristics. Cluster analysis revealed that four shopping segments described the female consumers. The segments were named Decisive Apparel Shopper, Confident Apparel Shopper, Highly Involved Apparel Shopper, and Extremely Involved Apparel Shopper, based on several shopping factors. Differences were found among the shopping orientation segments for store of first choice, attitude and household income. Implications and future research directions are discussed.     

Auditor rotation and the appearance of independence: Evidence from non-professional investors

We examine the impact of audit firm versus partner rotation on non-professional investors’ independence-related perceptions, extending prior research on auditor rotation and independence in fact. Arguments for mandatory audit firm rotation continue to be made by regulators and investor groups based, in part, on the idea that firm rotation will incrementally strengthen independence in appearance relative to audit partner rotation. We report the results of two experiments. The first examines 5-year audit firm versus partner rotation under relatively weak or strong audit committees. We find no statistically significant difference in beliefs about how much of an income reducing audit difference management will record, or in beliefs about auditor independence, between the two auditor rotation conditions. On the other hand, we find that non-professional investors do believe more of the audit difference will be recorded, and the auditors will be more independent, under a strong audit committee than a relatively weak audit committee. The second experiment provides further evidence on audit firm versus partner rotation by examining a setting involving a 26-year audit firm–client relationship. Again, no statistically significant differences between the two auditor rotation conditions were found. These findings suggest that compared to audit partner rotation, audit firm rotation does not strengthen independence in appearance among non-professional investors and that non-professional investors recognize the value of strong audit committees.     

Do supply shocks in the audit partner labor market affect auditor choice? Evidence from a quasi-natural experiment

We examine whether supply shocks in the audit partner labor market induce clients to switch audit partners. We argue that audit partners in their early careers (i.e., junior partners) charge low audit fees to attract clients, which induces client firms to switch from senior partners to junior partners when there are more junior partners available. Utilizing the Big4 localization policy, we find that Big4 clients are more likely to replace senior auditors with junior auditors to cut costs after the policy. Furthermore, the results are mainly driven by clients who are charged high fees. Our empirical evidence enriches the understanding of auditor choice determinants and informs the ongoing debates surrounding new regulations for Big4 firms in China.     

异常审计收费与审计质量的损害——来自中国审计市场的证据

中国上市公司是否成功地通过许以更高的审计收费购买审计意见呢？本文以2001--2002年上市公司作为研究样本,考察了这些上市公司随后年度审计意见的改善情况与异常审计收费的关联关系,结果发现：异常审计收费与上市公司不利审计意见的改善显著正相关,不过,与预期相反,在上市公司提高审计收费的情况下,内资会计师事务所相比外资会计师事务所更少的允许上市公司改善审计意见。同时,异常审计收费的存在显著损害了会计盈余的价值相关性,上述证据意味着中国上市公司成功的通过审计收费的提升购买了审计意见。     

Independent and joint effects of audit partner tenure and non-audit fees on audit quality

We examine the individual and joint effects of auditors’ non-audit services (NAS)/abnormal NAS fees and length of audit partner tenure on audit quality. Our results raise questions about the ‘one size fits all’ approach imposed by the current audit partner rotation requirement in Australia as a result of (1) a learning differentiation that we observe between Big 4 and non-Big 4 auditors and (2) higher discretionary accruals associated with non-Big 4 auditors. We find abnormal NAS fees to have a positive association with both absolute and positive (income-increasing) values of discretionary accruals for firms with short audit partner tenure. NAS/abnormal NAS fees are also negatively associated with the issuance of going concern opinions to financially distressed firms when partner tenure is short. In terms of policy implications, regulators are able to gauge the efficacy of the CLERP 9 reforms which currently impose a five year mandatory audit partner rotation requirement.     

The effects of mall personality and fashion orientation on shopping value and mall patronage intension

It is imperative for mall operators in China to gain insights into consumer shopping behaviours that will allow them to further develop their mall personalities, in order to better differentiate themselves from the competition. The overarching objective of the present study was two-fold: to increase our understanding about contemporary Chinese shoppers; and to examine the relationships among mall personality, fashion orientation, shopping value and mall patronage intention. This study presents the results of a research survey conducted in Wuhan, China. Partial Least Square Structural Equation Modeling (PLS SEM) was used to analyze the survey responses from 324 shopping mall patrons. The findings indicate that consumers' fashion orientation has a significant influence based on their perception of the shopping mall personality. The path model analysis revealed that consumers' perception of shopping value had the strongest effect on their shopping intentions at the mall.     

Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts

Visual appeal is an important consideration in the design of brand packages because attractiveness guides behavior. The visual complexity of a context (i.e., the quantity, irregularity, detail, and dissimilarity of objects) in which a retailer displays a package may impact its attractiveness by influencing attention and processing fluency. Employing consumer samples, and stimuli ranging from the abstract to the realistic, three studies provide evidence that people process a package more fluently, thus increasing its attractiveness, when it is presented in a low rather than high complexity context. This effect is more pronounced with inherently appealing packages, and with people who are more field-dependent or pursuing utilitarian shopping goals. Study 1 establishes effects by employing psychometric measures and abstract stimuli; study 2 corroborates findings with another product category and realistic stimuli; and study 3 complements psychometric measures with eye tracking data to demonstrate that visually more complex contexts divert viewer attention, hereby lowering processing fluency and target attractiveness. The authors discuss the theoretical contribution and strategic insights the research provides for retailers, brand managers, and designers.     

近十年国内购物旅游研究综述

自20世纪90年代末以来,我国购物旅游得到不断发展,对其研究也在逐渐增多。通过文献整理,将研究内容归为供给角度的文化视角下购物旅游商品开发和经济视角下购物旅游市场开发研究;需求角度的购物者的感知风险、满意度、行为和体验等研究;供需角度的双向研究以及购物旅游相关方向研究。由此可见,未来购物旅游的研究视角会不断创新且研究方法将会更加注重定性与定量相结合,研究领域也将不断的细化。