Evaluating domestic bias on airline passengers’ ratings: The moderating effect of cultural value orientation

We explore differences in airline passengers’ online ratings toward domestic and foreign carriers. Using a dataset of more than 380,000 airline passenger reviews obtained from TripAdvisor, we show that on average passengers express higher satisfaction (as proxied by their overall rating) for airline service encounters with domestic carriers, exhibiting a form of domestic bias. Using Hofstede’s framework, we examine how cultural dimensions influence the strength of this bias and find support for the moderating impact (positive and negative) of passengers’ cultural dimensions on their provided ratings toward domestic airlines. The study has theoretical and practical implications for international marketing researchers and airline operational planners.     

Cultural embeddedness in supply networks

Recent studies on structural and relational embeddedness suggest that favorable position and connections in supply networks benefit a firm. While fruitful, this focus misses the motivations that prompt firms to take economic action in the first place. Understanding cultural embeddedness provides insight into why individuals and firms behave as they do and how their behavior can influence network structure. Contrary to the belief that firms act solely for profit and growth, we note that cultural contents such as values, social issues and political ideologies explain firms’ motives and guide their economic activities. We explore the role of cultural embeddedness through a grounded study of Country Natural Beef, a sustainability-oriented agricultural cooperative in the western United States. This supply network demonstrates strongly competing cultural claims among its members as well as a unique institutionalized culture. Cultural interactions at the node and network levels explain the functioning of and changes to the network. Through interviews, analysis of archival information and direct observation of pivotal events over a period of 5 years, we unpack cultural embeddedness and take an incremental step toward a theory of cultural embeddedness in cooperative supply networks.     

Cultural distance and international trade in services: A disaggregate view

In this paper, we estimate the effect of “cultural distance” on bilateral trade in services. The measure of cultural distance we use is based on scores that reflect country averages of individuals’ attitudes towards inequality, self-orientation, competition, uncertainty, traditions, and indulgence. Controlling for standard ingredients of gravity equations, we show that an aggregate measure of cultural distance has a significantly negative effect on total bilateral services trade. Once we take a more disaggregate view, we find that the strength of this effect differs across various types of services and various aspects of cultural distance.     

Technology before engineering: How James Bond films mediate between fiction and reality in the portrayal of innovation

Imaginary technical devices and machinery portrayed in the James Bond films are known to have inspired real innovation activities. This paper investigates the dynamics of cultural entrepreneurship behind this phenomenon. It presents a hermeneutic analysis of the James Bond film series which identifies various patterns in the portrayal of technology which create labels and vocabularies for innovation activities and cognitive legitimacy for their implementation. These patterns have little in common with systematic approaches known from industrial research and development. They are instead related to general strategies of sense-making among users, which neglect practical issues in engineering. Drawing on Suvin's concept of the novum, the paper describes this as a transformational approach to innovation, which is less interested in the actual characteristics of a new artefact, but rather its function as an enabler for change.     

Rewilding and restoring cultural landscapes in Mediterranean mountains: Opportunities and challenges

Farmland abandonment and the decline of livestock activity in the Mediterranean mountains have resulted in dramatic landscape changes, including the generalized expansion of shrublands and forests, and the homogenization of the old cultural landscapes. This process has a variety of consequences from ecological, geomorphological and hydrological points of view, as well as from the perspectives of land management and public awareness. An intense debate currently surrounds the discussion and evaluation of rewilding (the process of passively allowing woody encroachment, as well as the reintroduction of large mammals) as an opportunity for enhancing biodiversity and restoring original landscapes after centuries of human activity versus ecological restoration (activities leading to the recovery of degraded ecosystems, including clearing and light human activity). There is no clear consensus regarding the best way to improve the ecological relationships and functioning within an ecosystem. Biodiversity and sustainability can be seen under different levels of human pressure and landscape transformation; total farmland abandonment is not always the best alternative, particularly when local inhabitants aim to sustain themselves using local resources. Many geographers and ecologists consider that extensive stockbreeding in a partially open landscape is a rational way to (i) improve landscape organization, (ii) increase flows and turnover within the ecosystems, (iii) increase the diversity of plants and animals that benefit from a relatively light human presence, and (iv) reduce wildfire risk. However, it has proven challenging for land managers and stockbreeders to clear the best old abandoned fields and “construct” a sustainable, balanced landscape that combines forests, shrublands and open lands. Private landowner involvement and support from the general public is crucial for both funding and the long-term maintenance of benefits. The best old fields should be cleared in the context of high-resolution knowledge of the topography, grassland characteristics, grassland cycles and livestock management. Such efforts are likely to be an excellent opportunity to introduce compatibility between light human activity and increases in biodiversity and sustainability for many marginal mountains, where land abandonment and general forest/shrub recovery are the inevitable tendencies. This paper examines some of the contrasting positions of the scientific community regarding the rewilding or ecological restoration of mountain landscapes, and briefly highlights some experiences in which intentional clearing of old abandoned fields has benefited stockbreeding, biodiversity, runoff generation and wildfire risks. Notably, we describe a sub-Mediterranean valley of the Iberian Range, Northern Spain, as an example. In the long term, we find that the intentional clearing of the best old fields allows the slow organization of a final landscape that will be more useful for local inhabitants, thereby helping to reverse human depopulation in these regions.     

Corporate social responsibility in international hotel chains and its effects on local employees: Scale development and empirical testing in China

This study aims to investigate the corporate social responsibility (CSR) practices of international hotel chains operating in China and their effects on local Chinese employees. As CSR practices vary across countries and contexts, this study developed a scale of CSR metrics, which was based on CSR reports published by international hotel chains in China and a comprehensive literature review. Subsequently, the proposed model, which depicts the relationships between CSR practices and local employee work metrics, was tested with a PLS-SEM. Multiple phases of qualitative and quantitative investigations of 2451 local Chinese employees of international hotel chains allowed for validating a formative construct of CSR with four dimensions: environment protection, employee wellness, business ethics, and customer wellness. The PLS-SEM results confirmed the significant effects of CSR practices of international hotel chains in China on local Chinese employee engagement, commitment, job satisfaction, and organizational citizenship behaviors. Theoretical and practical implications are presented.     

Coproduction of ecosystem services as human–nature interactions—An analytical framework

There seems to be widespread consensus in the ecosystem services literature that benefits from ecosystems are not produced by ecosystems independently of humans, but arise because of people’s interactions with an ecosystem. Yet, these interactions are hardly ever explicitly investigated in a way that directly contributes to the ecosystem services debate. Here, we empirically examine the role of humans in the generation of ecosystem services, and the factors that might help us to understand diversity in these processes.We analyzed 47 qualitative interviews with people using a mixed woodland–farmland–upland ecosystem in Fife, Scotland, for a variety of activities. Interviewees mentioned a wide range of ecosystem services, especially provisioning and cultural services, which were closely connected to human activities in the place. We term the interactions between people and place that lead to ecosystem services here ‘co-production’, and distinguish between: (a) the co-production of ecosystem structures; (b) the co-production of the services proper and (c) the attribution, i.e., construction, of meaning to these structures and services. All three processes could be carried out by individuals or jointly, by groups of people, and the social nature of the interaction often added meaning and value to the co-production process. Two sets of factors, clustered under the headings of ‘identities’ and ‘capabilities’, shaped these interactions, and helped us to understand variation in people’s engagement with the ecosystem as well as their views on ecosystem disservices.While further research is needed to explore the usefulness of our analytical framework in other contexts, our findings suggest that identities and capabilities of people have to be considered much more strongly than is currently the case in standard ecosystem services assessments, as these influence which ecosystem structures are eventually turned into benefits, and give important insights into the environmental justice related to the distribution of ecosystem benefits.     

How second-generation consumers choose where to shop: A cross-cultural semiotic analysis

Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for cosmetics. The key results reveal the identity dimensions of shopping behaviour that retail stores wanting to target second-generation ethnic consumers must take into consideration.     

Reconceptualizing cultural distance: The role of cultural experience reserve in cross-border acquisitions

Cultural distance is one of the most widely used distance construct in international business. However, scholars have long questioned the notion that cultural distance has a homogenous impact on organizational actions and performance. We redress this by examining how the relationship between cultural differences and deal abandonment in cross-border acquisitions is contingent on firm-level cultural experience reserve and industry affiliation. Drawing on the organizational learning theory and cultural friction perspective, we first propose that the cultural experience reserve of a focal firm mitigates the positive impact of cultural differences on cross-border deal abandonment. We then hypothesize that the firm's industry context affects the uncertainties associated with cultural differences. Our findings based on a sample of 197 Indian services sector firms support our theoretical predictions.     

Developing a typology of diaspora tourists: Return travel by Chinese immigrants in North America

This paper examines the role played by tourism in affecting cultural identity and place attachment among members of the North American Chinese diaspora who travel to China. Previous literature portrays diaspora tourists as homogeneous and suggests that home return travel engenders broadly similar impacts on the individual. This study reveals diasporic communities are quite diverse and complex. Five types of diaspora tourist are identified, each having distinct travel motives, experiences, migration backgrounds, cultural identities and place attachments. The consequences of diaspora tourism particularly in terms of place attachment and cultural identity are further discussed, as home return travel induces positive, neutral and negative reactions.