A Picture of Brazil from the Viewpoint of Cultural Change and Business Exchange

Abstract

This paper argues that, with trade and business exchange, cultural change is introduced to business partners. After analyzing the impact of trade in societies, leading to the transformation of traditional holistic ideologies to individualistic ones, Brazilian society is appraised as a dual culture existing under a constant tension between the demands of social hierarchy and predatory individualism. The paper argues that Brazil's dual culture has been a deterrent to economic remedies that worked in societies that experienced industrialism. Finally, the possibility of cultural changes is assessed and considered as a condition for Brazil's partnership in today's global markets.

Este articulo argumenta que el intercambio de negocios y/o comercial introduce adicionalmente cambios culturales a las partes involucradas en las transacciones. Despues de analizar el impacto del comercio en las diferentes sociedades, en particular el cambio que transforma sociedades con ideologia holistica y tradicional a individualistas, la sociedad Brasilena es evaluada como una cultura dual con una lucha constante entre las demandas de una sociedad jerarquicatradicional y un individualismo depredador. Se argumenta en este articulo que la cultura dual del Brasil ha sido un impedimento para el buen funcionamiento de las estrategias economicas (remedios) que funcionaron en paises expermientaron una cultura de industrializacion. Finalmente, este escrito considera el cambio cultural en Brasil como una condicion para la incorporacion del mismo a los mercados globales.

Esse artigo defende a idéia de que as trocas comerciais geram transformaç[otilde]es culturais. Após analisar o impacto do comércio na vida social, o que gera a mutação de ideologias holisticas em práticas individualistas, a sociedade brasileira é avaliada como uma cultura dual que sofre a ação tensa e constante das exigências de hieraquização social e de um individualismo predatório. A cultural dual brasiliera é entendida como um impecilho para a ação dos remédios econômicos que funcionaram em sociedades industralizadas. E, finalmente, considera-se a possibilidade de mutaç[otilde]es culturais como fatores para a integração do pais nos merados globais contemporâneos.     

Influence of cultural factors on price clustering and price resistance in China's stock markets

This paper builds on prior research by analysing the impact of cultural factors on both price clustering and price resistance in China's stock markets. The results support the presence of cultural factors impacting on price clustering with the digit 8 showing a higher propensity for clustering and the digits 4 and 7 showing a lower propensity in the A‐share market, where stock is denominated in renminbi and traded by mainland Chinese. These results are further supported by an analysis of the B‐share market, where cultural factors have no (or less) impact on the price of Chinese stocks traded by foreign investors in US dollars (or in Hong Kong dollars). A range of measures for price resistance show the digits 0 and 5 to be significant resistance points in the A‐share market. Although digit 8 cannot be considered as a resistance point, its resistance level is highest among the remaining numbers. In conclusion, cultural factors help to explain not only price clustering in the Chinese stock markets but price resistance levels as well, albeit at a weak level.     

国际贸易模型中的汇率变量研究

随着汇率波动的加剧,汇率对贸易的影响凸现.古典与新古典主义因所处于固定汇率体制中的金本位时期,所以并未给以汇率以足够的重视;凯恩斯主义在其需求分析的框架中研究汇率,因此其汇率分析也必然带有凯恩斯主义固有的缺陷--缺乏较坚实的微观基础;新国际贸易理论在产业内贸易框架中分析汇率变量.缺乏宏观高度.本文基于浮动汇率前提,试在宏观经济层面寻找国际贸易中汇率变量的微观基础,并给出程式化分析.     

关于“智能型城市”文化基础的随想

城市是一种人类社会组织。城市智能化的过程，主要是发展人类智能的过程，其最重要者无疑是要发展教育，提高市民的科学知识水平。但是，在广义文化概念中，不仅包括科学知识，而且包括作为历史沉积物和历史联系纽带的存在于人们日常生活之中的文化。这种文化是在过去形成、现在仍存在并发生作用的一些传统。从地域上说，大连人基本继承了齐鲁文化。     

Risky business: How social psychology can help improve corporate risk management

Drawing on research in management theory, risk analysis, and the social sciences, this installment of Business Law & Ethics Corner promotes diversity of thought in corporate governance as not only beneficial to business growth and creativity, but also imperative to managing risk successfully. The article begins with a review of four major worldviews and the risk preferences of each. Next, it examines psychological processes that guide human decision making and greatly influence risk perception. The article then applies these worldviews and psychological phenomena to the case of risk management. It offers a critique of current risk management practices, drawing on evidence from the 2007–2008 financial crisis. The article concludes by promoting increased diversity of worldviews in corporate governance as a way to prevent the same risk blindness that led to the Great Recession.     

《运动人体科学基础》网络课程的教学设计

网络课程的教学设计是网络课程实践开发的核心。以《运动人体科学基础》网络课程的教学设计为例,对课程的教学目标设计、教学内容设计、学习环境设计、教学策略设计和教学评价设计等各环节进行探讨,为相关课程的网络课程建设提供参考。     

Relationship between the development of ethnic tourism and the protection for regional culture：a case study of Tuwa people

The innocent Tuwa people live in Kanas Lake, a world famous national reserve in northern Xinjiang. With therapid development of tourism today, Tuwa people are finally involved in tourism industry. The development of tourismis a two-edged sword. On the one hand, it boosts the revival of Tuwa culture, provides a large number of employmentopportunities and cross-cultural exchanges, and improves material welfare for Tuwa people. On the other hand, somedisadvantages have also resulted from tourism development, such as the unauthentic exhibition of Tuwa culture, limitedtourists, Tuwa group interaction, and limited material improvement for the Tuwa, etc. This paper takes Tuwa people asa case, illustrates the types, characteristics and the conditions for the development of Tuwa culture, explores the advan-tages and disadvantages resulting from the development of folk-custom tourism industry and then puts forwardsrecommendations on the protection for local cultures as follows： （1） attach great importance to Tuwa culture in thetourism development of Kanas Lake Visitor Attraction; （2） construct the aboriginal village with the consciousness ofprotection; （3） remove the Tuwa village; （4） consummate the management mode and let Tuwa people really benefit fromtourism; （5） restrict the grazing in the scenic spots and protect natural grassland; （6） promote Tuwa people’s ability ofself-supervision and self-management; （7） exhibit Tuwa culture authentically.     

Planning considerations for cultural tourism: a case study of four European cities

Utilising the information gathered in four European cities, this paper discusses and tests a framework of reference for visitor-friendliness, a complex concept that encapsulates the main dimensions of the urban tourism product such as its quality, accessibility and image projection. This concept is particularly relevant to assess whether investments in culture and hospitality genuinely respond to the impulses coming from the market. The case studies highlight how specific soft elements of the urban tourism product are the ones that matter most in determining the attractiveness of a city for international visitors, and yet they are often overlooked by city planners. The paper also identifies a number of “best practice” in tourism management.     

中国女性购买行为的价值观动因实证研究

本文从研究中国女性消费者购买行为的角度,利用结构方程方法,比较中西文化价值观对中国女性购买行为的影响和诠释能力,探索影响中国女性消费者购买行为的价值观动因.实证研究结果显示,较之于西方文化价值观,以儒道佛为代表的传统文化价值观能够更有效地诠释中国消费者购买行为.     

文化差异对消费者奢侈品购买行为的影响——以中国和英国市场为例

越来越多的企业开始参与国际化进程。而在这其中,企业为了更成功地实施全球营销策略,文化是其中一个不容忽视的关键因素。顾客的购买动机和消费行为都会因为文化环境的不同而各异。本文意在研究跨文化差异对中英消费者奢侈品消费行为的影响——中国以集体主义文化为代表,英国以个人主义文化为代表。英国近年来奢侈品消费市场正迅猛增加而中国更是成为世界最大奢侈品消费国。在前人研究的基础上,本文将着重研究文化差异对奢侈品消费行为的影响。通过比较分析,希望本文的研究能够为营销者们在一个文化多元的全球市场中提供一些建议和参考。