浅析广电网络营销渠道风险管理

当前,广电运营商的营销渠道建设取得一定的成果,但各渠道的营销实践当中仍存在一系列内外风险。论文以广电网络运营商的营销渠道风险为研究对象,剖析当前渠道风险类型,提出具体的风险应对举措,以期为广电网络营销渠道风险管控工作提供一些思路。     

Corporate governance,financing and gender: A study of SMEs from Argentinean Securities Markets

The objective of this work is to study corporate governance (CG) and the financing of small and medium sized enterprises (SMEs) from a gender perspective. Particularly, the participation of women in the holding, administration (board of directors and senior management), and external audit of the SMEs that participate in the Argentinian stock markets is analyzed. The results show that there are significant relations between the participation of women in ownership, external audits, and financing decisions. However, no relation is found between the participation of women at the different levels of the CG.     

The effect of ECB monetary policies on interest rates and volumes

This article assesses the transmission of ECB monetary policies, conventional and unconventional, to both interest rates and lending volumes or bond issuance for three types of different economic agents through five different markets: sovereign bonds at 6-month, 5-year and 10-year horizons, loans to nonfinancial corporations and housing loans to households, during the financial crisis, and for the four largest economies of the euro area. We look at three different unconventional tools: excess liquidity, longer-term refinancing operations and securities held for monetary policy purposes following the decomposition of the ECB’s Weekly Financial Statements. We first identify series of ECB policy shocks at the euro area aggregate level by removing the systematic component of each series and controlling for announcement effects. We second include these exogenous shocks in country-specific structural VAR, in which we control for credit demand. The main result is that only the pass-through from the ECB rate to interest rates has been effective. Unconventional policies have had uneven effects and primarily on interest rates.     

Channels for search and purchase: Does mobile Internet matter?

Recent industry reports indicate that consumers own four digital devices on an average, and switching devices during shopping is the “new normal.” The addition of mobile Internet as a new channel of search and purchase has spurred the adoption of the digital medium, and easy accessibility of the Internet on multiple devices is influencing shopping patterns. A consumer may prefer some channels for search and others for purchase or use a combination of channels to search and purchase simultaneously. As a new channel, it is unclear 1) whether mobile Internet offers greater search or purchase benefits and 2) what type of products are more suitable for mobile Internet search and purchase. In this study, we develop a framework that describes the factors that drive the use of mobile Internet in a multi-channel environment. We test the framework using survey data from a sample of U.S consumers. The main findings from our study indicate that 1) the choice of channel combinations that include mobile relative to other channel combinations increases with an increase in perceived search convenience of mobile channel. 2) in the digital channel, mobile and desktop differ in their utility along search dimensions. The probability of choosing channel combinations that include mobile increases due to search convenience whereas desktop is attractive due to perceived gains of price comparison search; and 3) mobile Internet search increases for consumers searching for utilitarian products. The insights from this study deepen our understanding of how digital media is used in the search-purchase process and have important managerial implications.     

定向增发能够提高研发支出水平吗

选择2006-2016年我国上市公司定向增发样本数据，采用系统GMM和OLS回归方法，实证检验定向增发募集资金对研发支出的影响。结果表明：定向增发不仅降低当期研发支出水平，而且降低累计研发支出水平；不同频次的定向增发均会降低研发支出水平。最后，以大股东及其关联方为定向增发对象，仍然部分支持定向增发会降低研发支出水平的结论，为股权融资背景下提高上市公司研发支出水平的论点提供了新证据，同时也可为提高上市公司研发支出水平的制度改革提供参考。     

How different types of financial service providers support small- and medium enterprises under the impact of COVID-19 pandemic: From the perspective of expectancy theory

The 2019 novel coronavirus disease (COVID-19) pandemic has significantly impacted several aspects of the society and the economy. A problem that needs prompt attention in this situation is the increasing difficulties faced by small- and mediumsized enterprises (SMEs) in raising capital, which has aroused great concern from multiple stakeholders such as public administrations and regulators. As the major supply of capital, financial service providers (FSPs) play a critical role in financing SMEs. However, how FSPs deal with SME financing during shocks has not yet been fully researched. Accordingly, in this study, a theoretical framework based on expectancy theory is proposed to explore the expected strategic adjustments of FSPs in financing SMEs. Specifically, this study investigates 272 FSPs in China on their expectancy and attitude on financing to SMEs during the COVID-19 pandemic. Furthermore, this study has divided FSPs into three categories: commercial banks, non-bank financial institutions, and credit-enhanced FSPs. Differences among these categories are compared and analyzed.     

Factors Determining Consumer Interest in Catalogs

ABSTRACT

This paper attempts to explain how consumer interest in catalogs is determined. A number of factors are identified that influence consumer interest in catalogs. These factors include a set of economic and social factors, and consumer perceived risk, demographics, and prior experience. The influence of these factors on consumer interest in catalogs is tested using data from Saudi Arabia, an emerging market. Results indicate that the economic and social factors influence consumer interest in catalogs. Also, consumer perceived risk, education, income and prior experience are related to consumer interest in catalogs, while gender and marital status are not.     

关于埋地塑料排水管道施工闭水试验渗漏问题的实证研究

文章就埋地塑料排水管道施工闭水试验渗漏问题进行了调查分析,结合实际提出了相应的对策,运用到实际施工中取得了良好的效果。     

Evaluation of Alternative Market Channels for Farm-Raised Catfish

Abstract

Catfish producers have traditionally marketed catfish to centralized processing plants that eviscerate and fillet the fish for distribution to the food service sector and to retail markets. However, low prices offered by the processing plants since December of 2001 have fallen short of the breakeven costs for some farmers. Developing alternative marketing channels that offer higher prices to catfish producers have been suggested to help improve farmers' revenue by spreading price risks. The objective of this study was to examine the effect of alternative marketing channels and average size on the average price of farm-raised catfish. The results of this analysis suggest that catfish farmers can increase the average price received for live food-sized catfish by decreasing the percentage of fish marketed to processing plants and live haulers, while increasing the percentage of fish marketed to retail outlets in an average size range of 0.57 kg to 0.90 kg. This can be achieved with on-farm value-added processing. However, retail outlets are relatively limited and may not provide a solution to large-scale producers of the catfish farming industry.     

Effects of Repatriations Risk on the Choice of Entry Modes Used by U.S. Manufacturing Firms in LDCs

The relationship between repatriations risk and modes of entry continues to interest researchers and practitioners alike. Frequently the structure of functions necessary to develop an efficient and effective international organization are determined by the mode of entry used. Repatriations risk in less developed countries (LDCs) is still a reality especially in light of their increasing debt burden. The objective of this study was to determine whether U.S. manufacturing firms used exporting instead of licensing as a hedge against repatriations risk in developing country markets. Using time-series (1973-86) and cross-sectional data (20 nations), the findings suggest that exporting was used to hedge against repatriations risk in LDCs.