The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer‐Object Theory in Consumer Research

We introduce the concept of the epistemic consumption object. Such consumption objects are characterized by two interrelated features. First, epistemic consumption objects reveal themselves progressively through interaction, observation, use, examination, and evaluation. Such layered revelation is accompanied by an increasing rather than a decline of the object’s complexity. Second, such objects demonstrate a propensity to change their “face‐in‐action” vis‐à‐vis consumers through the continuous addition or subtraction of properties. The epistemic consumption object is materially elusive and this lack of ontological stability turns the object into a continuous knowledge project for consumers. Via this ongoing cycle of revelation and discovery, consumers become attached to the object in intimate and quasi‐social ways. Therefore, the concept of the epistemic consumption object brings the “object” directly into theorizations of consumer‐object relations, extending current theories of relationship, product involvement, and consumption communities. We draw from research with individual online investors to illustrate the theory of the epistemic consumption object.     

Identification of Marketing Needs and Means of Communication of Romanian Marketing Companies in the Context of the Knowledge Society

A few decades ago, academics and economic pundits used to say that information is the main source of power. However, in the Knowledge Society, as we experience it today, information is readily available for everyone, and the real challenge is to master modern and complex information analysis tools, which can make sense of the information overflow of modern society, thus constituting the true competitive advantages of major economic players. For a competent analyst, data generated by a survey, for instance, can reveal paramount information about consumer behavior, competitive strategies, or any other economic and social environment-related aspect deemed important. The marketing needs of Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion, and Placement) and their components. The present marketing research was performed using seven categories of information sources: specialized publications in marketing; specialized publications in economics; information provided by specialized institutions in consultancy and marketing research; information provided by individual marketing specialists; information provided by advertising agencies; information provided by the economic sections of the daily newspapers; and job Websites.     

Emergent Internet Technology Applications for Relationship Marketing

Abstract

In this paper we bring together the concepts of Relationship Marketing (RM) in the marketing literature and Customer Relationship Management (CRM) in Information Systems (IS) literature to identify and assess emergent Internet-based Information Technologies (IT) that add value for consumers. We focus on the customer's perspective by identifying the key benefits consumers seek when they enter into IT-mediated interactions with sellers. We review the IS-CRM literature and identify 8 critical IT categories that have the potential for changing how buyers and sellers establish and maintain relationships in the Internet era. Subsequently, we introduce a conceptual model, which considers the nature of the consumer's involvement with sellers through emergent Internet-based technologies in juxtaposition to potential technology-based benefits to consumers. We then discuss the implications of this proposed direction. Finally, we discuss a future research agenda, which considers the use of IT in relationship management.     

企业社会责任价值创造的机理模型研究

本文提出一种新的企业社会责任价值创造机理模型。该模型分为内生机制和外生机制两个部分,内生机制在外生机制的影响下,通过责任意识-责任心理-责任能量-责任力量-责任行为-责任绩效-责任智慧形成闭环,在责任主体与利益相关方的动态博弈过程中,依靠责任管理,最终实现了责任价值创造。该机理模型构建了一种新的理论框架,有助于进一步厘清企业社会责任对企业价值的影响,提高企业履行社会责任的积极性,取得经济效益和社会效益的全面提升。     

家族企业代际传承研究视角综述

家族企业是世界范围内普遍存在的企业组织形式,并且在世界各国的经济中都占据了举足轻重的地位,家族企业的健康发展也是世界经济平稳发展的关键。我国改革开放以来,家族企业经过三十多年的发展,取得了令人瞩目的成就。然而,在我国的家族企业取得辉煌成就的同时,家族企业的创立者不可避免的步入了人生的老年阶段,家族企业的代际传承迫在眉睫。而家族企业的代际传承,又是家族企业能否持续发展的关键要素之一,因此,家族企业的代际传承的研究开始不断受到实践和理论界的关注,成为研究家族企业的热点问题之一。本文通过对目前家族企业代际传承的研究视角进行整理和汇总,借鉴前人的研究方法和思路,对我国的家族企业的代际传承研究提供有利的理论依据和研究基础。     

基于SECI模型的知识创造与金融产品创新机制研究

金融产品创新是商业银行保持竞争优势、顺利实现转型、参与国际竞争的必要条件。本文在对知识创造过程、金融产品创新影响因素以及知识管理技术等相关研究进行系统梳理,选择Nonaka的SECI知识创造模型作为重要理论基础,探索知识创造过程和知识管理系统对商业银行金融产品创新能力的影响机制,分析了知识创造过程中的社会化、外化综合化和内化四个维度在商业银行中的具体活动和特征,通过影响银行的流程和业务行为,从而对金融产品创新能力提升产生积极的推动作用。同时,系统分析商业银行中知识管理系统对知识创造过程上述四个维度有直接的支撑作用,同时会利用知识创造过程会间接的影响金融创新能力提升。另外,知识管理系统也会对商业银行的金融创新能力有直接的支撑作用,从知识管理视角分析完善商业银行产品创新理论,为商业银行创新能力提升提供理论指导和实践参考。     

广东欠发达地区民营企业人力资源管理研究

改革开放三十多年来,广东民营企业所取得的成绩令人瞩目,但在广东欠发达地区民营企业由于其自身发展和地理区域的特殊性,在人力资源管理方面存在诸多问题.本文就广东欠发达地区民营企业人力资源的特点、存在的问题进行分析,并针对欠发达地区民营企业人力资源管理存在的问题提出了解决措施.     

地方政府融资平台贷款的风险管控

近年来,地方政府融资平台贷款已经成为不容忽视的潜在金融风险,深刻影响我国的金融安全.为此,本文提出强化贷前审批、做实贷后管理、加快信贷资产证券化试点、展期平台贷款四个举措,着力加强我国地方政府融资平台贷款风险管控.     

全面风险管理视角下的企业风险预警机制研究

从全面风险管理的视角探讨企业的风险预警机制,建立了全面风险辨识、风险预警模型、风险预警评估、风险预警报告、应对策略选择的风险预警理论框架,并根据该理论框架提出了数据收集与整合、数据处理与风险分析、风险决策与反馈的运行体系.