善事与利器——2008年中国广告学术研究方法批评

2008年适逢中国广告产业发展30年,广告教育与学科研究发展25年。在这样一个关节点上,我们以中国广告三大学术期刊在2008年所发表的学术研究文章为版本,对作为工具的中国广告研究方法进行梳理,以图在对中国广告研究方法的现状描述中,推进中国广告研究的学术化进程。     

The Interaction of Wage Bargaining Institutions and an Independent Central Bank – A Methodological Reflection on Current Theories

The paper analyses the increasingly popular literature on strategic interactions from a methodological viewpoint. These political economy approaches focusing on interactions between wage bargaining institutions and an independent central bank do not follow unified methodological rules and so cannot be categorised under a single particular paradigm. Moreover, the literature remains in a way circumscribed by the limits of our logical capacities and of mathematical tractability and therefore relates to the 'real world' of wage bargaining and economic policy institutions in a very limited way only. A consideration of the vast complexity of institutional conditions that impact economic performance in EMU reminds and cautions one that actual economic policy research is able to cover only very few of the numerous conditions responsible for the overall outcome.     

论习近平总书记关于治边稳藏重要论述的逻辑与贡献

进入新时代以来,以习近平同志为核心的党中央在治国理政、推进中华民族伟大复兴的总体视域下,立足于西藏特殊自然地理、民族宗教条件和经济社会各领域发展实际,深刻分析研判在国家一体化发展进程中西藏改革发展稳定面临的新形势、新任务,并在系统总结自建国以来历届中央领导集体治理西藏的宝贵经验、基本观点和重要论断的基础上进一步创新发展,特别是中央第七次西藏工作座谈会提出了新时代党的治藏方略和做好西藏工作的指导思想,形成了习近平总书记关于治边稳藏的重要论述这一马克思主义基本原理与中国具体实际、西藏特殊实际相结合的重要理论成果和思想结晶。作为习近平新时代中国特色社会主义思想的有机构成部分,这一重要战略思想具有自身的生成逻辑、原创性贡献和鲜明的理论特质,为西藏长治久安和高质量发展提供了科学指导与根本遵循。     

Ethnographic Accounting Research: Field Notes from the Frontier

Ethnographic fieldwork in accounting is scarce and remains a “frontier” methodology, unfamiliar to most accounting researchers. Building on our field research project on corporate accountability and stakeholder engagement, set in the Canadian Arctic, we illustrate in this article the use and explanatory power of ethnographic methods for studying social groups and individual actors in the broader accounting universe. We share our fieldwork strategies and provide a few practical tips for conducting ethnographic research in both corporate and community environments. We then argue that ethnographies provide accounting researchers with untapped opportunities to discover vast reservoirs of knowledge inaccessible to other research methods, and offer a path to humanize accounting research.     

经济学方法论中的"穆勒问题"及其解决尝试

穆勒问题出现以后,其在经济学方法论中的影响极为深远,后来诸多相关经济学方法论的争论大都围绕穆勒问题展开,而且毁誉参半。由于新古典经济理论与古典经济理论一样,既难于检验又难被确证,于是弗里德曼等便开始以新的方式尝试解决穆勒问题。穆勒问题的解决效果虽不容否定,但回到穆勒之现象也日趋强化了穆勒方法论的地位。     

Narrative construction of expatriate experience and career cycle: discursive patterns in Finnish stories of international

Expatriate experience is not only a disconnected occasion for cross-cultural anxiety and adjustment but also an important event in the process of self-development and learning. Following this view and arguing for a discursive approach, the paper focuses on ways in which expatriates themselves tell and interpret their development and movement across expatriate career cycle. Meaning systems connecting expatriate job with previous and following work experiences in career stories of Finnish engineers and managers were identified using a combination of narrative and discourse analysis. No evidence was found of an autonomous expatriate discourse but, in contrast, expatriate career cycle was narrated using available organizational repertoires of development and career. Describing and discussing the meaning-making properties of three identified discourses - bureaucratic, occupational and enterprising - the paper emphasizes the organizational environment of expatriate experience while acknowledging the limits of these contemporary career vocabularies in addressing individual learning and change in cross-cultural settings.     

The Methodological and Ethical Issues of Conducting Management Research in the Voluntary Sector

This article discusses the methodological and ethical issues involved in conducting research in the voluntary sector. By outlining a proposed research strategy the authors highlight the challenges and issues that voluntary sector researchers face. The article concludes that the nature of the voluntary sector and the unique characteristics of voluntary organizations not only impact on the development of voluntary sector management theory but also on the research design, ethics and practices adopted for empirical studies into voluntary organizations.     

Poor Women Survey Poor Women: Feminist Perspectives in Survey Research

This essay examines how applying feminist principles in scientific inquiry changes both the process and the results of research. Overall, I find that including feminist perspectives improves research. Involving a women's community in the research process and allowing poor women to interview poor women may reduce interviewer bias, improve response rates and facilitate trust in answering questions that are often quite sensitive. Including poor women in the interviewing process also enables these women to learn about scientific inquiry and to participate in the research process.     

Renaissance of case research as a scientific method

Since the seminal article by Eisenhardt (1989), scholarly interest in case research has mushroomed in operations management and organization sciences. Volumes of methodological texts are matched with a massive amount of empirical research that seeks to apply and further develop case research as a scientific method. What is missing from this literature is a treatment of the methodological diversity of case research. In this paper, we seek to unveil this heterogeneity by describing three distinct methodological accounts of case study: theory generation, theory testing, and theory elaboration. Each approach has its own idiosyncrasies, in particular when it comes to the interplay between theory and empirics. A typical case research incorporates both existing theories and empirical data to varying degrees. In light of this heterogeneity, we re-interpret key aspects of extant contributions and discuss guidelines for future case research. We propose that ultimately, case research rigor is determined by attention to idiosyncrasy and transparency of reasoning. We conclude by arguing that we have witnessed in the past 25 years in organization research what amounts to the Renaissance of case research.     

财税法学方法论刍议

近年来，财税法学在中国取得了飞速发展，其学科地位逐渐获得广大学术界的认同，并且同相邻学科进行了很好的沟通和交流。但是在取得蓬勃发展的同时还存在着不少发展的限制，比如财税法学方法论问题。一方面，传统的法条主义研究方式虽受到了严峻挑战，但近年来法条主义又开拓出新的天地；另一方面，新兴的法学研究方式如法经济学、法社会学方式还没有成熟起来。在这种情况下，财税法学人该如何在方法论上走出一条自己的研究之路值得我们深思。