Manifestaciones psicosomáticas,compromiso y burnout como consecuentes del clima y la cultura organizacional: un análisis de ruta (path analysis)

The aim of this paper was to study the structural relationship on an path analysis between 13 se-lected variables, explaining a model of occupational health and labor climate: variables of culture (leadership and organizational support), climate (communication and cohesion), burnout (wear emo-tional, depersonalization and dissatisfaction achievement) commitment (affective, normative and continuity) and psychosomatic manifestations (sleep, gastrointestinal and pain). A sample of 1629 subjects of a multinational telecommunications company was used. Two structural models were performed in path analysis using AMOS-IBM version 19, program using the maximum likelihood method, after appropriate testing setting, a path model with 12 significant variables was obtained, eliminating organizational support perceived, a satisfactory reliability was obtained by Cronbach's alfa, the model can be compared and improved in subsequent studies. The burnout explained by route analysis, the importance of a good organizational climate and culture to increase affective commitment, and decrease psychosomatic manifestations. As a model of occupational health, the findings are important for the diagnosis, prevention or intervention in occupational health through studies of organizational climate.     

服务贸易:新常态下创新路径

服务业开放水平不高和贸易监管制度不健全已成为我国服务贸易发展的制约。在我国经济新常态下,应充分利用上海自由贸易试验区建设机遇,加快开放以计算机服务为重点的跨境交付、以专业服务业为主的商业存在和以职业资质互认为重点的自然人移动等领域,培育本土供应商和打造公共服务平台,完善服务贸易监管制度、促进制度和统计制度,推进区域拓展和主体拓展,实现我国服务贸易整体创新。     

Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types

Research on vulnerable consumers remains unfailing in macromarketing and social marketing. Yet it is unclear how to operationalize the vulnerable consumers by demographics and further to this it is rarely touched how the vulnerable consumers defined by different measures make decision when choosing the place to shop especially in pharmacy retailing sector. The authors conduct a comparative study of variously-defined vulnerable consumers for their shopping store types in an urban Chinese city to investigate how people with distinct backgrounds develop their decision making rules and choose different types of retail pharmacies. This paper casts light on customer heterogeneity associated with different dimensions of vulnerability by using consumer demographics, and indicates that four dimensions of vulnerability exist as cognitive capability, social relations, behaviors, and the institutional protection in health-related sector. These four aspects of vulnerability play a significant role in identifying different shop selection patterns. Findings suggest that efforts to boost store patronage targeting on various consumer groups should have different strategies to reach consumers’ mindsets.     

基于系统动力学的中小企业云计算服务商选择风险分析

全面的认识和评估风险是做出正确决策的关键基础。本文对中小企业云计算服务商选择风险进行全面分析，将风险分为机会成本、信息不对称、逆向选择、连锁风险以及冲突风险五个方面，并建立系统动力学模型，进行仿真，最后得出中小企业云计算服务商选择风险发展趋势并对趋势进行分析。     

The roles of multiple channels in predicting website visits and purchases: Engagers versus closers

In today’s online environment, consumers and sellers interact through multiple channels such as email, search engines, banner ads, affiliate websites and comparison-shopping websites. In this paper, we investigate whether knowing the history of channels the consumer has used until a point of time is predictive of their future visit patterns and purchase conversions. We propose a model in which future visits and conversions are stochastically dependent on the channels a consumer used on their path up to a point. Salient features of our model are: (1) visits by consumers are allowed to be clustered, which enables separation of their visits into intra- and inter-session components, (2) interaction effects between channels where prior visits and conversions from channels impact future inter-session visits, intra-session visits and conversions through a latent variable reflecting the cumulative weighted inventory of prior visits, (3) each channel attracts inter-session and intra-session visits differently, (4) each channel has different association with conversion conditional on a customer’s arrival to the website through that channel, (5) each channel engages customers differently (i.e., keeps the customer alive for a next session or for a next visit within a session), (6) the channel from which there was an arrival in the previous session can have an enhanced ability to generate an arrival for the same channel in the current session (channel persistence), and (7) parsimonious specification for high dimensionality in a low-velocity, sparse-data environment. We estimate the model on easy-to-collect first-party data obtained from an online retailer selling a durable good and find that information on the identities of channels and incorporation of inter- and intra-session visits have significant predictive power for future visitation and conversion behavior. We find that some channels act as “closers” and others as “engagers”—consumers arriving through the former are more likely to make a purchase, while consumers arriving through the latter, even if they do not make a purchase, are more likely to visit again in the future or extend the current session. We also find that some channels engage customers more than others, and that there are interaction effects between the channels visited. Our estimates show that the effect of prior inventory of visits is different from the immediate prior visit, and that visit and purchase probabilities can increase or decrease based on the history of channels used. We discuss several managerial implications of the model including using the predictions of the model to aid in selecting customers for marketing actions and using the model to evaluate a policy change regarding the obscuring of channel information.     

对外直接投资逆向技术溢出的行业内与行业间路径检验——基于对空间计量方法的嫁接

创造性地对空间计量经济学中的空间相关性思想进行嫁接利用,在思路方法上进行开拓,构建反映同行业内企业间相互联系与各行业间相互关联的空间权重矩阵,建立空间杜宾模型,并以制造业为例,对ODI逆向技术溢出效应的行业内和行业间路径进行实证检验。对行业内路径的检验表明,企业全要素生产率受到同行业内其它企业ODI活动的影响,行业内企业通过ODI促进自身技术进步之后,又通过企业间各种竞争合作关系促进同行业其它企业生产率提高,行业内路径由此得以验证。对行业间路径的检验表明,各行业通过ODI促进本行业技术进步之后,又通过行业间前向与后向产业关联,对其它关联行业的技术进步和生产率提高起到促进作用,且产业完全关联下的促进作用大于直接关联,由此行业间路径得以验证。     

基于联盟的数字产业技术标准国际化路径研究——以昕诺飞为例

数字产业具有前沿性、复杂性和高度不确定性,技术标准国际化是数字产业保持全球竞争力的重要举措。采用纵向单案例研究法,以昕诺飞为研究对象,探索企业推进技术标准国际化的路径及机制。结果表明,昕诺飞实现技术标准国际化的主要路径是基于自主研发或收购专利组建标准联盟或专利联盟并制定发布联盟标准,进而将其转化为国际标准、目标国国家标准和团体标准;企业可基于标准开展相应认证检测,形成“联盟+标准+专利+认证检测”的闭环,实现“技术专利化—专利标准化—标准国际化—市场垄断化”的良性循环,以维持企业长期竞争优势;推进技术标准国际化的关键在于组建联盟,我国数字产业可通过“标准联盟+专利联盟”的双联盟策略,形成核心层稳固的开放式战略联盟,通过构建共生演化生态系统推进技术标准国际化。     

数字赋能企业商业生态系统跃迁升级的机理及路径研究

数字技术应用融合叠加商业模式创新催生商业生态新业态,实现跃迁升级。本文结合扎根理论与模糊集定性比较分析(FsQCA)方法,阐释数字赋能企业商业生态系统跃迁升级的机理,探究多重组态路径。从生态视角揭示了数字资源通过与传统要素资源融合释放数据价值,并驱动形成价值循环体系、实现价值共创、塑造商业群落,最终实现企业商业生态系统跃迁升级。基于FsQCA的多组态分析发现,数字赋能企业商业生态系统跃迁升级历经两个阶段分别为价值共创和商业群落生成。其中,价值共创实现有两条组态路径,即产品创新与要素融合相组合,技术融合同低产品创新、低数据资产相组合,且产品创新构成了价值共创的核心条件。商业群落生成的组态路径表现出以下特征：价值共创和价值链接协同下分别和网络组织、数据赋能相组合,网络组织和数据赋能互为替代,即在一方缺失时,分别与价值共创或价值链接组合实现商业群落构建。本研究为企业商业生态系统的结构与功能持续优化,实现数字商业生态资源的充分共享及最优利用,提供了关键方法和思路。     

基于背包问题的散货航次方案优选方法研究

针对散货航运市场的航次方案优选问题,使得公司能够在自身的能力约束下获得最大收益,最终目标是快速地在潜在的商业机会中找出最优的航次方案组合。通过调研定义了合理的航次收益、成本定量预估方法,在此基础上结合背包问题构建了航次方案优选模型,并进行改进,从而快速地求解航次方案优选问题,提高企业的核心竞争力。     

逆选择机制下的中小企业融资分析——非对称信息下银行与中小企业的委托代理模型

中小企业融资难问题是经济学界普遍关注的问题,其核心在于信息的非对称性。由于信息非对称,会诱发逆向选择和道德风险,导致中小企业在金融市场上被信贷配给。本文综述了前人的研究成果,并从信息问题出发,运用委托代理理论,在信息经济学的框架下分析和研究逆选择机制的发生及中小企业融资问题的根本所在,通过对完全信息和非对称信息下的合同进行对比分析,指出信息的重要性,最终从信息完善的视角,提出破解中小企业融资难问题的相关政策建议。