Are We Sending Mixed Messages? How Philosophical Naturalism Erodes Ethical Instruction

To develop critical thinking skills, higher order ethical reasoning, a better grasp of the implications of ethical decisions, and a basis for ethical knowledge, it is necessary to explore the philosophical premises foundational to one’s ethical persuasion. No philosophical premises are more important than those pertaining to the nature of human personhood and business’ responsibility to respect the inherent value of human beings. Philosophical naturalism assigns the essence of human personhood strictly to causal interactions of physical matter. Substance dualism, on the other hand, posits both a physical aspect and an immaterial substance to personhood, interacting within the totality of each being. This paper argues for the logical superiority of substance dualism in achieving the overriding objective of discerning ethical knowledge. Substance dualism offers a better explanation – and one that more closely follows the way most people commonly experience themselves and others–than naturalism for free agency and accountability, meaningful moral standards, confidence in knowing what ethical decisions to make, and the moral drive residing in conscience. Marjorie J. Cooper (aka Caballero), Ph. D. is a Professor of Marketing in the Hankamer School of Business at Baylor University in Texas. She received her B.A. from Wheaton College in 1970, her M.B.A. from Oklahoma City University in 1977, and her Ph. D. in Business Administration from Texas A&M University in 1981. Her articles have appeared in the Journal of Marketing, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Business Research, Psychology & Marketing, Journal of Professional Selling & Sales Management, Journal of Business & Industrial Marketing, Business Horizons, Journal of Promotion Management, Journal of Small Business Management, Human Systems Management, and elsewhere.     

Relationship between the curriculum system and the understanding of nutritional terms in elementary school children

To clarify the relation between the curriculum system and the understanding of nutrition terms, 944 students aged 8–12 years living in Japan, the USA and the UK, were asked about the recognition, medium for recognition, and understanding of nutrition terms. The effect of nutrition education from an early stage in elementary schools in the UK and the USA was confirmed. These results suggest the possibility of beginning nutrition education earlier in the elementary school in Japan. American students had paid attention to food labels. These results showed that a learning and teaching strategy founded on comprehensively based subjects in the USA had influenced good behaviour for dietary life. On the other hand, there was not a relationship between an understanding of nutrition terms and a developmental stage. Many students in three countries were influenced by television commercials to buy candy or soda. We think that it is important to develop a curriculum that includes practical learning and ensures hours of teaching for the purpose of acquirement of nutritional knowledge. It is also necessary to encourage critical thinking skills to evaluate television commercial messages through school lessons.     

基于支架式教学法的《仪器制造工艺学》课程建设与实践

支架式教学模式是一种建立在建构主义理论基础上的教学方法,它适用于学习实践性强和综合性较强的知识和技能。结合仪器制造工艺学课程的教学特点和教学内容,尝试将支架式教学模式合理应用于《仪器制造工艺学》课程的教学中,并详细论述了从支架的搭建、布置、任务完成到总结与评价的全过程,探讨了支架式教学模式应用时应注意的问题。     

基于三重智能模型的高职经管类学科竞赛指导模式探究

学科竞赛作为一条培养高素质和创新能力人才的重要途径,是在紧密结合课堂教学的基础上,以竞赛的方式,激发学生理论联系实际和独立工作的能力,通过实践来发现问题、解决问题、增强学生学习和工作自信心的系列化活动.本文试图在总结当前高职经管类学科竞赛特点的基础上,结合三重智能模型各阶段的特征,探索教师在学科竞赛指导过程中应当扮演的角色和应采取的的指导模式.     

Exploring the intention to continue using web-based self-service

The popularization of Internet and the development of cloud computing have not only changed our lifestyles, but have impacted the ways in which enterprises relate with their customers. For example, customers and enterprises can now directly interact through web-based self-services (e.g., Internet banking, online ticketing, online bookstores, and online reservations) that do not require face-to-face interactions. Web-based self-services (WBSS) allow enterprises to proactively initiate contacts with customers and respond to their needs. Customers can also quickly access the services they want online, at any time and place, thus enhancing overall service efficiency. However, a review of the previous literature shows that most related studies have used the Technology Acceptance Model, which examines perceived usefulness, perceived ease of use and attitude toward use, in order to investigate user behaviors when operating a WBSS. In contrast, there are few studies that examine the impact of perceived usefulness and perceived quality features on the continued intention to use a WBSS. Therefore, this study applied the questionnaire method and investigated the relationships among users’ perceived usage characteristics, quality characteristics, satisfaction and continued usage intention with regard to WBSS. Based on the results, specific recommendations are provided for enterprises to enhance the intention to continue using WBSS.     

论国产动画中儒家美学观的秉承

动画不仅仅只作为一种文化产业而存在,还具有具有娱乐、弘扬民族文化、发展民族经济的社会功能,能充分体现出儒家美学思想中＂文以载道＂的入世则哲学观。教化、娱乐兼备的国产动画,也能体现出＂中和＂的儒家美学观。在科技飞速发展、经济急剧增长、凸显现代化、动摇传统文化的今天,国产动画创作仍然要秉承儒家美学中＂文以载道＂和＂中和＂的观点。     

Delivering International Management Education in China Using Tutored-Video Instruction Technology

ABSTRACT

This paper presents the results of a study of classroom performance and student attitudes of (on-site vs. the off-site) students enrolled in a distance education international management program leading to a MBA degree. The program was developed by the McLaren School of Business at the University of San Francisco and involves two large Hong Kong-based Chinese corporations. The off-site students of this distance education took classes at Hong Kong, Beijing, Shenzhen, and Guangzhou via Tutored-Video Instruction methodology. The students were highly satisfied with the program and its delivery. However, their performance was less than anticipated.     

基于对多媒体网络教学系统的构建应用与研究

多媒体教学信息资源的运用,必将引发一场深层次上的教学改革。其中,新型教材体系的建立是这场变革的前提和保障。根据最新的教学大纲编制的电子教材、电子教案、电教教材、电子题库广泛运用于教学全过程,适合于网络传输的网络版多媒体教材在教学中将起到重要作用。     

Using Electronic Response Systems in Economics Classes

College instructors and students participated in a pilot project at the University of Akron to enhance student learning through the use of a common teaching pedagogy, peer instruction. The teaching pedagogy was supported by the use of technology, an electronic personal response system, which recorded student responses. The authors report their experiences in using this technology-enhanced teaching pedagogy and provide another example of an active and collaborative learning tool that instructors can use to move beyond “chalk and talk.” Preliminary survey results from students participating in this pilot project are also reported.     

论语言模因对提高EFL学习者语用能力的作用

我国EFL学习者语用意识薄弱,在语言使用过程中经常出现语用失误,纠其根源主要在于EFL学习者语用知识输入不足。针对这一现象,从模因论的视角探讨课堂环境下显性教学法,背诵输入法及联想教学法等对输入语用知识、培养EFL学习者的语用意识和提高语用能力的作用。