绿色财富观:生态文明时代人类的理性选择

如果说农业文明社会是以土地资产为主流的财富观,那么工业文明社会则是以有形和无形资产为主流的财富观,而生态文明时代理应是以绿色财富为主流的财富观。本文以生态文明时代为背景,以科学发展观为指导,对绿色财富内涵特征、分类以及构建策略进行了探讨.     

生态学原理在城市规划中运用的思考

文章讨论了生态一词的涵义及其变化,归纳生态系统与城市的异同点,讨论了生态学原理与城市规划的结合,包括生态学原理及其在城市规划中的应用,当前存在的问题,今后的改进方向等,最后对长株潭规划生态环境专题研究案例进行了介绍。     

旅行社网站服务公平性对顾客行为意向的影响研究

企业坚持公平性原则,才能建立和维系与顾客的长期关系.笔者以旅行社网站的顾客为研究对象进行了一次实证研究,探讨了旅行社网站服务公平性对顾客行为意向的影响.数据分析结果表明:旅行社网站服务公平性直接影响顾客信任感和满意感,间接影响顾客的行为意向.     

Corporate hierarchy and vertical information flow inside the firm—a behavioral view

Little is known about how corporate hierarchies influence managers' propensity to pass information upward within the firm. Two streams of literature arrive at seemingly conflicting and untested predictions. Information economists maintain that middle managers pass more suggestions up the firm's line of command as the corporate hierarchy increases in order to avoid corporate omission errors. In contrast, scholars of organizational psychology suggest that hierarchies lead to evaluation apprehension and foster a perceived lack of control among mid‐level managers, leading to their reduced willingness to, and interest in, passing information up within the organization. Drawing on field data and model‐guided experimental studies, we provide original empirical evidence for the relevance of all the mechanisms above, and we delineate the conditions under which either mechanism prevails. Copyright © 2014 John Wiley & Sons, Ltd.     

论投资者决策行为模式中的倾向效应

行为金融研究发现 ,投资者的决策行为并非完全理性 ,“倾向效应”普遍存在于个人投资者和投资专业人士中。了解“倾向效应”及其心理动因具有积极的现实意义     

Assessing the Effects of Service Quality,Past Experience,and Destination Image on Behavioral Intentions in the Spring Training Camp of a Japanese Professional Baseball Team

This study aimed to examine the theoretical relationships between service quality, past experience, destination image, and behavioral intentions in the spring training camp of a professional baseball team in Japan. The results indicate that the service quality of spring training camps was divided into five factors: (1) place, (2) enjoyment, (3) information, (4) fan interaction, and (5) operating time. The findings suggest that service quality and past experience had positive effects on both destination image and behavioral intentions. Behavioral intentions were also highly influenced by destination image. Future research and managerial implications are also discussed.     

E-mail Advertising in Syria: Assessing Beliefs,Attitudes, and Behaviors

The present study aimed at assessing Syrian consumers' beliefs regarding, attitude, and behavioral responses toward e-mail advertising and investigating the relationships among those variables. A cross-sectional survey was conducted and it yielded 273 valid responses. The proposed model was analyzed and tested using a structural equation modelling approach. Our findings showed that both informativeness and entertainment beliefs positively predicted Syrian consumers' attitudes toward e-mail advertising. Additionally, attitude was found to fully mediate the relationship between beliefs regarding and behavioral responses toward e-mail advertising.     

非交易类虚拟社区中涉入、共创价值和行为意向的关系研究

在非交易类虚拟社区背景下,本文运用文献研究和焦点小组访谈定性研究提出共创价值的维度,包括实用价值、享乐价值和用户资产等三个维度。根据服务主导逻辑理念和流体验理论,本文构建涉入、共创价值、流体验及行为意向之间影响关系模型并提出相应假设。研究结果表明,涉入对实用价值、享乐价值和用户资产均产生显著的正向影响,感知愉悦对口碑和重复使用意向具有显著的正向影响,感知愉悦在共创价值和行为意向的关系中具有部分中介效应作用。     

证券市场异象的行为金融学探讨及对我国的启示

自 2 0世纪 80年代以来证券市场涌现了许多与有效市场理论相悖的市场异象 ,而利用最近兴起的行为金融学则可通过心理学与人类行为学等研究对这些市场异象作出与以往不同的新角度的探讨。且这对于在我国这一并不完全理性市场中的机构投资者有一定的投资策略启示。     

品牌形象对消费者行为倾向影响的实证研究

本文认为,品牌形象影响并决定着人们的购买和消费行为,独特的品牌形象可以帮助企业确立品牌定位,阻止品牌竞争,改善品牌的市场表现。品牌形象由品牌表现、品牌个性、公司形象三个维度构成,三者不存在层级关系。其中,品牌表现是影响消费者行为倾向的主要因素;品牌个性影响消费者行为倾向,但影响程度较弱;公司形象通过品牌表现和品牌个性间接影响消费者行为倾向,对消费者行为倾向无显著影响。文章提出,企业可以通过三种品牌形象进行品牌定位,即品牌功能属性定位、品牌个性定位、公司形象定位,品牌形象管理即企业进行品牌定位的过程。对于中国企业来讲,品牌个性和公司形象的定位更值得关注。开发独特的品牌形象,建立吸引人的差异化的品牌形象的品牌战略,加强企业品牌形象的推广,是提高顾客忠诚度的根本途径。