软硬兼施，整合党报广告资源

党报广告的资源整合要从软硬件两方面着手：软件资源整合在于提高广告质量，硬件资源整合在于完善经营管理。提高党报广告质量要在形式上不断创新、凸显差异，在内容上多管齐下、以策为先。完善后台经营管理要发挥自身优势、扩大有效发行、提升团队素质、强化服务意识。     

An Empirical Analysis of Apple Juice Industry of Shaanxi Province in China

The paper analyses the situation of international competitiveness and the comparative advantage of apple juice industry of Shaanxi province. It concludes that apple juice industry of Shaanxi province is characterized by abundant natural resources, cheap labor forces, inefficiency of production, small scales, low growth rate in exporting, low prices in exporting and no famous brand. So, the apple juice industry is faced with challenge and opportunity. Based on this, it puts forward such policies as cultivating new type of apples, establishing the bases, making innovation by the help of institutes and universities, actively implementing authentication and setting up supervision system, and finding a worldwide partner so as to increase international competitiveness of apple juice industry of Shaanxi province.     

Merger Simulation in the Presence of Large Choice Sets and Consumer Stockpiling: The Case of the Bottled Juice Industry

We simulate the price effects of several hypothetical mergers in the shelf-stable bottled juice industry. In doing so, we highlight the effects of consumer stockpiling on demand elasticity estimates and subsequent merger simulations. This task is complicated by a large number of choice alternatives within the bottled juice category. To address this challenge we employ a demand model based on the Distance Metric (DM) approach of Pinkse et al. (Econometrica 70:1111–1153, 2002). We find that merger simulations that do not account for consumer stockpiling behavior underestimate the permanent price changes that are likely to occur due to a merger.      

HORIZONTAL MERGERS: A SOLUTION OF THE INSIDERS' DILEMMA

We show that in a three‐firm infinitely repeated Cournot game, there exists a stick and carrot strategy equilibrium in which an exogenous bilateral horizontal merger is profitable and the incentive to remain out of the merger disappears. In this sub‐game perfect equilibrium, the merged entity produces the duopoly quantity and the outsider limits its production to half the duopoly quantity. Our stick and carrot strategy entails that the merged entity threatens to produce twice the triopoly quantity for two periods if the outsider does not produce half the duopoly quantity. In this equilibrium, the aggregate price remains high enough to make the merger profitable for the insiders. Also, the quantity produced by the outsider is sufficiently low to eliminate the difference between the profit of the outsider and the merging firm.     

润物无声——班主任工作的几点思考

班主任作为联系学校和学生的桥梁和纽带,要做到:以德服人,精神感召;教书育人,有教无类;用心爱人,关爱为本。     

The Effect of Extrinsic Product Attributes of Pineapple Juice on Consumer Intention to Purchase

This study aimed to investigate the extent to which consumer information concerning several attributes of the pineapple juice packaging, including the manufacturing process, influenced the consumer intention to purchase. It is suggested that high-pressure technology retains nutrients as vitamins and keeps sensory attributes closer to those of fresh foods. These advantages meet the increasing consumer demand for healthy products and a more differentiated food assortment. However, the benefits provided by these products are not always communicated to consumers. Although information about the technology (high-pressure) had been positively considered by consumers when fruit juice consumption was taken into account, fewer studies have focused on this aspect. The effect of 5 attributes of the package (information on manufacturing process, product definition, production information, price, and brand name) on the pineapple juice consumer intention to purchase was investigated by 96 fruit juice consumers. Information about technology (high-pressure) positively contributed to the consumer pineapple juice intention to purchase and showed to be essential when it is applied on pineapple juice production, being a useful approach when adequately communicated to consumers.     

中国苹果汁国际市场的开发

2003年苹果汁国际市场发展前景稳定,我国苹果汁生产继续保持强劲的增长势头;但我国苹果出口增量不增收;面对国外的反倾销要以积极的心态对待,并运用法律武器和国际贸易规则促进自身的发展。     

The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation

Previous literature has shown that potential buyers use a reference price or product to form their opinion about the value of a new product. Therefore, the pricing decision is an interactive process. We investigate the two generalizations of the cross-price effect (the neighborhood price effect and the asymmetric price effect) on consumer willingness-to-pay (WTP) for multiple similar products in an open-ended contingent valuation context. Results show that the cross-price effect on WTP is prominent, with the neighborhood price effect holding in contingent valuation. No conclusions are reached about the asymmetric price effect.     

An Empirical Investigation of Consumer Concerns About Nutrition,Taste, Price and Chemical Additives During Meat Shopping

Abstract

This study revealed that one third of the consumers considered their meat being free from chemical additives as the most beneficial factor when they shopped for meat, comparing to nutritional value, taste of meat, and price of meat. About 20 percent of the consumers expressed the same concern about nutritional value, taste or price, respectively. Furthermore, consumers' demographic and socioeconomic characteristics influenced their concerns about chemical additives, nutrition, taste and price.