Measurement of Satisfaction with ICT Services Implementation and Innovation in Restaurants (Case Study: Isfahan,Iran)

Nowadays, Restaurant is one of the most important factors in the choice of holiday destinations for tourists and contributes to the development of the local economy. This research is an initial attempt to investigate consumer behavior (tourist behavior) and the attitude of restaurant managers to the application of innovation and information and communication technology (ICT) in hotel restaurants. On the basis of the results of this study it can be concluded that tourists and restaurant managers in the city of Isfahan are interested in exploiting the application of innovation and ICT in hotel restaurants.     

Communicating across tourism silos for inclusive sustainable partnerships

Abstract

Overcoming traditional tourism silos to develop long-term relationships with stakeholders is essential for transformational change. Adopting broader networks connects researchers to pertinent issues facing society, develops reciprocal capacities for learning, and creates inclusive sustainable partnerships. As critical tourism scholars and not-for-profit employees, we illustrate the journey of how we engaged collaboratively with diverse stakeholders, from businesses, not-for-profits and the university, to tackle issues of economic disadvantage and social exclusion. Critical hospitality and dialogue theory were adopted to provide a framework for the processes of collaboration, research, networking, and advocacy work for inclusive sustainable spaces. Drawing on our involvement with co-founding a collaborative research network, the Network for Community Hospitality, and analysis of data from two Ketso workshops and interviews with 41 network members, we present reflections on setting up and facilitating the network. In addition, two examples of collaborative Network activities are presented to illustrate the techniques and dialogic communication processes for doing critical hospitality. The article thereby contributes by providing empirically informed and reflexive understandings into the experiences of working and communicating within long-term inclusive partnerships with diverse stakeholders to create traction for positive social sustainable change.     

解析跨文化商务交往中的时间观

由于中西方文化在哲学观、历史背景、社会模式等诸多方面千差万别,其对时间的观念和态度也存在着很大差异,从而产生了不同的时间取向模式。如何对待时间以及如何使用时间,在很大程度上影响了中西方文化之间进行的跨文化交际效果。通过对比分析导致中西方时间观念差异的文化因素和具体的交际实例,进而更深层次地理解和把握中西文化各自的时间取向,提高跨文化交际的有效性。特别是在商务交往中,达到双方的理解和共赢。     

What No Pasties!? Reading the Cornish Tourism Brochure

This article introduces a conceptual model for the analysis of tourism marketing texts, and provides a social semiotic reading of the Visit Cornwall brochure to demonstrate how the model may be applied. The conceptual model provides an insight into how the cultural meaning of tourism moves from culturally constituted world of tourism marketing, to that of the individual consumer. By understanding how individuals interpret marketing texts, and how they relate to the signs and images used within tourism marketing, it is possible to develop coherent strategies that are tailored to market segments or groups, while identifying the significance, ethics, and validity of the discourses utilized within contemporary tourism marketing practices.     

Franchise partner selection decision making

This paper aims to investigate international franchise partner selection from the perspective of different decision making models and analyse the influence of organisational factors on the franchise selection decision making. Empirical data were collected from a leading international hotel group through multiple data collection methods. The research findings indicate that the participant organisation mainly exploits a processual approach to decision making. Power over the decision making shifts to different levels where the necessary information can best be accumulated and interpreted in different stages of the process. Different organisational parameters interact and exert influence upon each other while a franchise organisation decides to choose the most appropriate franchise partner.     

Brand Personality and Emotional Attitudes: The Case of Mobile Telephone Operators

ABSTRACT

As part of a brand image, brand personality has aroused for years the interest of scholars and marketers. This article examines this concept in the case of two mobile telephone operators in Tunisia (North Africa). An empirical investigation, based on a sample of 272 students, has shown that brand personality influences and above all is influenced by emotional attitudes within consumers. At a managerial level, this study sheds light on the main brand personality traits (agreeableness, conscientiousness, sophistication, and youth) that make successful product differentiation and communication strategies. An emotion-oriented approach is also indicated as a salient branding management key of success.     

An Identification-Based Model of Supplier-Retailer Communication

ABSTRACT

The theoretical basis of the current thinking on supplier-retailer communication is refined and an alternative model is offered and empirically tested. It is argued and empirically demonstrated that identification is an important mediator in bringing about relational outcomes in a supplier-retailer relationship. Specifically, collaborative communication (higher rather than lower frequency, informality, bidirectionality, and indirectness of communication) from the suppliers is found to be positively related to their coordination with the retailers directly and indirectly through identification, trust, and commitment.     

Dissecting Word-of-Mouth's Effectiveness and How to Use It as a Proconsumer Tool

Companies are increasingly relying on alternative promotional activities, such as word-of-mouth communication (WOM), to reach their target markets. From a consumer protection perspective this may be troubling, as consumers may not always be aware of what is commercially motivated WOM and what is not. Based on a synthesis of the literature, this article develops the first practitioner-friendly model, which explains WOM's effectiveness as an information source for consumers and why it is a powerful tool for nonprofit organizations and government agencies. Then nine recommendations are developed to help nonprofit organizations and government agencies use WOM more effectively as a proconsumer tool. This is the first article to conceptualize proconsumer WOM rather than naturally occurring WOM or commercial WOM and to specifically focus on WOM to protect and educate consumers. The study paves the way to an untapped research area; that of proconsumer WOM by nonprofit organizations and government agencies.     

嵌于绩效管理流程的绩效沟通四步循环研究

在现代人力资源管理中,卓有成效的绩效管理是其完成提高企业核心竞争力的核心问题,而绩效沟通又是绩效管理的关键因素,贯穿于绩效管理流程中各个环节.本文的主要创新之处在于构建了绩效沟通的四步循环的体系,并与企业的绩效管理流程一一对应.文章首先分析了企业绩效沟通的现阶段存在的问题,阐述了目标制定沟通、绩效实施沟通、绩效面谈沟通、绩效改进沟通四步循环在绩效管理过程中的重要作用,并提出要具体把握每个环节的关键点,以促进企业的绩效管理有质的提升.     

一种适合突发数字通信的快速载波频偏估计算法

给出了一种适用于MPSK解调的非数据辅助(NDA)载波频偏估计算法,该算法采用前向开环载波同步方式,与传统的Costas环相比,这种方式具有同步速度快、载波频偏估计范围大的优点,尤其适用于高速突发数字通信系统。理论和实验结果表明,该算法计算量小,复杂度低,抗噪声性能好,适合于工程实现。