基于贯通综合素养成绩评价基础上的贯通素养教育

我校自2015年开始实施高端技术技能人才贯通培养项目,到今年已经进入第四个招生季。贯通培养项目基础教育阶段财贸素养教育的实施逐渐成为这个项目的关注点。本文通过实证研究,对2015级、2016级及2017级三届贯通学生素养教育的实施和素养成绩的评价进行深入研究,探索出我校贯通培养项目基础教育阶段实施财贸素养教育的教育主题、教育实施体系以及方法和途径。     

互联网背景下市场营销专业课程思政教育的探索与实践——以“消费者心理与行为”课程为例

"课程思政"建设已纳入高校思想政治教育体系,借助专业课教学开展思政教育已成为高校思政教育研究热点,市场营销专业课程思政建设也在全面推进。为探索互联网背景下市场营销专业课的课程思政建设,以"消费者心理与行为"课程为例进行教学实践,提出课程分析、课程思政融入主题的选择、教学方法设计等课程思政建设的关键问题解决方案,增强思政教育的时代感和实效性,以期为市场营销专业全面推进课程思政建设提供有价值的参考。     

中美两国政府审计制度的比较与借鉴

我国政府审计制度创建于上世纪80年代初期,国务院和县级以上地方政府设立审计机关,在国务院总理和地方各级行政首长的领导下独立行使审计职权。美国为三权分立政治体制,国家审计长独立行使审计权。本文试就我国政府审计制度的特点、政府审计制度、政府审计规范体系、审计机关与行政、立法、司法机关的关系等,与美国政府审计制度进行比较,希望能对我国政府审计制度的健康发展有所裨益。     

充分利用WTO教育服务贸易大力推进高等教育国际化

为了顺应中国加入WTO形势，充分利用WT0教育服务贸易，大力推进高等教育国际化，我们必须学习WT0教育服务贸易知识，分析入世后给我国高等教育带来的机遇和挑战，研究我国高等教育应对WT0的措施。     

Positive versus negative comparative advertising

Two studies examined cognitive responses to comparative advertising that was valenced, i.e., was either negative or positive. Negative comparative advertising featured the advertised brand derogating the comparison brand (I'm OK, you're not OK). Positive comparative advertising claimed superiority over the comparison brand in a nonderogatory manner (You're OK, I'm more OK). Subjects were exposed to either a negative comparative ad or a positive comparative ad. In study 1, the ad featured either a high or low share advertised brand and either a high or low share comparison brand while in study 2, the ad featured advertised and comparison brands with either a strong or a weak reputation. Across both studies, it was found that negative comparative advertising evoked significantly higher counterargumentation and lower claim acceptance than its positive counterpart. Also, when the advertised brand had a high share relative to the comparison brand, counterargumentation was lower and claim acceptance was higher vis-a-vis when the advertised brand had a low share relative to the comparison brand. Findings pertaining to brand reputation were mixed. Managerial and future research implications of the findings are discussed.     

市场经济条件下我国高校筹资问题探讨

随着我国社会主义市场经济的逐步完善和高等教育规模的不断扩展 ,筹资已成为制约我国高校健康、快速发展亟待解决的问题。文章探讨了在市场经济条件下高校筹资的主体地位 ,回顾了我国高等教育投资结构发生的变化 ,分析了高等院校筹资的难点问题并提出了相应对策。     

谈我国高等教育精英化与大众化的并举

从1999年我国高校开始扩招至今的短短几年，我国已经步入了高等教育大众化阶段。为迎击社会各界对高等教育质量下滑的诘难，一些学者提出了扩招后的“大众化高等教育”与扩招前的“精英教育”有别的论点以回避问题。但是精英教育是一种教育理念与教育方式方法，同高等教育的大众化与否无关。我国社会经济、科技、文化的发展既需要普通劳动者，也需要精英。我国的高等教育应大众化与精英化并举，并可从加强分类指导、强化精英意识、加强政策导向等方面逐步推进。     

我国会展教育与会展经济持续发展研究

随着市场经济的发展 ,会展经济以迅雷不及掩耳之势快速崛起和发展 ,会展业作为高度开放的展示窗口 ,在世界各国已成为一个集商品展销、经贸洽谈、信息交流、文化交往、旅游观光等功能于一体的现代经济产业。我国会展业发展迅速 ,但人才十分匮乏 ,会展教育至今还是空白 ,这样不利于我国会展经济的持续发展。发展会展教育 ,培养会展专业人才 ,是会展经济持续发展的保证     

国际产业转移的理论依据及变化趋势--对国际产业转移过程中比较优势动态变化规律的探讨

国际产业转移直接影响着国际分工格局的形成及其变化，影响着世界产业结构的调整和优化升级?当今国际产业转移有它的基本规律，其变化趋势利用“头脑”与“躯干”的价值差异，实现“价值链拆分”和“产业空间分割”。实现“头脑产业”和“躯干产业”的国际分工；将品牌经营和加工制造相分离；利用生产线上的前后向联系和市场的关联效应．以支柱产业带动相关联产业向移入国集聚并形成产业集群优势。     

The Communication of Corporate Social Responsibility: United States and European Union Multinational Corporations

This study explores corporate social responsibility (CSR) by conducting a cross-cultural analysis of communication of CSR activities in a total of 16 U.S. and European corporations. Drawing on previous research contrasting two major approaches to CSR initiatives, it was proposed that U.S. companies would tend to communicate about and justify CSR using economic or bottom-line terms and arguments whereas European companies would rely more heavily on language or theories of citizenship, corporate accountability, or moral commitment. Results supported this expectation of difference, with some modification. Specifically, results indicated that EU companies do not value sustainability to the exclusion of financial elements, but instead project sustainability commitments in addition to financial commitments. Further, U.S.-based companies focused more heavily on financial justifications whereas EU-based companies incorporated both financial and sustainability elements in justifying their CSR activities. In addition, wide variance was found in both the prevalence and use of specific CSR-related terminology. Cross-cultural distinctions in this use create implications with regard to measurability and evidence of both strategic and bottom-line impact. Directions for further research are discussed. Laura P. Hartman is a Professor of Business Ethics and Legal Studies in the Management Department in the College of Commerce at DePaul University, as Associate Vice President for Academic Affairs of the University and as Research Director of DePaul’s Institute for Business and Professional Ethics. She is also an invited professor at INSEAD (France), HEC (France), the University of Melbourne, the Université Paul Cezanne Aix Marseille III and the Grenoble Graduate School of Business. She has been published in, among other journals, Business Ethics Quarterly, Business & Society Review, Business Ethics: A European Review, and the Journal of Business Ethics. Robert S. Rubin is an Assistant Professor in the Management Department at DePaul University’s Kellstadt Graduate School of Business. He received his PhD in organizational psychology from Saint Louis University. His current research interests include transformational leadership, leader cynicism, social and emotional individual differences, and management education and development. K. Kathy Dhanda is an Associate Professor at the Department of Management at DePaul University. Her areas of research include sustainable supply chains, environmental networks, marketable permit modeling, sustainable management, and public policy.