商务英语阅读图式构建策略

图式理论是目前商务英语阅读教学研究的热点。文章以图式理论为理论背景，在分析图式输入对商务英语阅读重要性的基础上，从内容图式、形式图式、语言图式三方面提出了商务英语阅读图式构建策略。     

Corporate discourse and environmental performance in Argentina

There is substantial research and policy interest in the relationship between firms and the natural environment, including how this relationship is influenced by regulators, international pressures, rival firms and stakeholder demands. With some exceptions, the ‘softer’ dimensions of environmental aspect management – how attitudes, beliefs and perceptions and the human factors drive corporate behaviour – have been understudied. The work that exists tends to be informal, and allows little scope for the statistical validation that is required for robust inference. This paper examines whether corporate values towards the environment affect a firm's environmental performance. It uses survey methods as well as content and discourse analyses of interview text and corporate reports and web sites to explore the links between managerial ‘mindsets’ and the environmental performance of the firms of which they are a part. Though the application is Argentina, the lessons learned can be generalized to other developing and industrialized countries. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.     

中国装备制造业出口品国内技术含量的动态变迁及国际比较——基于非竞争型投入产出表的研究

利用非竞争型投入产出表和技术含量指数,测算了中国、德国、日本、美国装备制造业出口品的复合技术含量、国内技术含量和国内技术含量指数,发现中国装备制造业出口品技术含量大致经历了两个阶段,分别是1995—2003年的平稳上升阶段和2003—2011年的国内技术含量指数递减阶段。与德国、日本和美国的比较发现,无论装备制造业整体还是细分行业,中国装备制造业出口品的国内技术含量与主要发达国家间存在着明显的差距。最后,在上述分析基础上,提出了提高中国装备制造业出口品国内技术含量的政策建议。     

Environmental Reporting of Global Corporations: A Content Analysis based on Website Disclosures

Today, more corporations disclose information about their environmental performance in response to stakeholder demands of environmental responsibility and accountability. What information do corporations disclose on their websites? This paper investigates the environmental management policies and practices of the 200 largest corporations in the world. Based on a content analysis of the environmental reports of Fortune’s Global 200 companies, this research analyzes the content of corporate environmental disclosures with respect to the following seven areas: environmental planning considerations, top management support to the institutionalization of environmental concerns, environmental structures and organizing specifics, environmental leadership activities, environmental control, external validations or certifications of environmental programs, and forms of corporate environmental disclosures.     

注意力经济环境下传媒的核心竞争力

注意力经济是以注意力资源的生产和分配为基础所形成的经济关系以及商业运作模式,关于“注意力”的探讨为传媒的研究提供了一个新视角。本文认为,媒介经济也是注意力经济;注意力经济环境下传媒的核心竞争力依然是内容;丰富的高品位的内容是获得受众持久注意力的根本,是媒介可持续发展的关键。     

Exploring the Ethical Identity of Islamic Banks via Communication in Annual Reports

Islamic Banks (IBs) are considered as having ethical identity, since the foundation of their business philosophy is closely tied to religion. In this article, we explore whether any discrepancy exists between the communicated (based on information disclosed in the annual reports) and ideal (disclosure of information deemed vital based on the Islamic ethical business framework) ethical identities and we measure this by what we have termed the Ethical Identity Index (EII). Our longitudinal survey results over a 3-year period indicate the overall mean EII of only one IB out of seven surveyed to be above average. The remaining six IBs suffer from disparity between the communicated and ideal ethical identities. We further found the largest incongruence to be related to four dimensions: commitments to society; disclosure of corporate vision and mission; contribution to and management of zakah, charity and benevolent loans; and information regarding top management. The results have important implications for communication management if IBs are to enhance their image and reputation in society as well as to remain competitive. Roszaini Haniffa is a Senior Lecturer and Head of Accounting and Finance at the Bradford University School of Management. She holds a PhD from Exeter University and has published papers in Abacus, Journal of Accounting and Public Policy, Journal of Business Finance and Accounting and other journals. Her research interests focus on social responsibility reporting, corporate governance, international accounting and the Islamic perspective of accounting. Ros has reviewed papers and is a member on the editorial board of several journals. Mohammad Hudaib is a Lecturer in Accounting at the Bradford University School of Management and holds a PhD from Essex University. He has previously taught at Exeter University and prior to his teaching career, was an auditor in Saudi Arabia. He has published papers on auditing and corporate governance in Journal of Business Finance and Accounting. His current research interests include auditing, Islamic perspective of accounting, accounting theory and ethics.     

顾客网络购物满意度影响因素研究

本文采用内容分析法对淘宝网在线顾客评论内容进行了编码分析,并通过归纳评论内容要素、绘制网络购物顾客满意度影响因素总体框架结构图,提出材质、价格和尺码是顾客关注的三类要素,质量、社会价值、卖家服务、物流服务、尺码、顾客成本、产品描述和顾客期望是影响网络购物顾客满意度的影响因素。研究显示其中顾客期望对网络购物顾客满意度有显著负向影响,而其他7种因素对网络购物顾客满意度有显著正向影响。     

Social Embeddedness in Electronic Negotiations

This study contributes to electronic negotiation research by analyzing the role of social embeddedness of actors in a controlled laboratory experiment. In particular, we analyze the effect of prior negotiator relationship in different conflict levels in web-based negotiations. We hypothesize that with increasing intensity of conflicts, negotiators who have a personal relationship use more value creating strategies compared to anonymous negotiators. As a consequence, we also hypothesize to find fewer impasses in electronic negotiations involving subjects who are socially embedded. Our results confirm that, in fact, in severe conflicts socially embedded actors reach significantly more agreements than subjects of the control group while such an effect is not found in weak conflict situations. These findings are related to more yielding between embedded actors but not to more value creating behavior. From these results, we can conclude that socially embedded negotiators better manage to reach agreements in difficult situations. Furthermore, an institutionalized pre-negotiation phase which allows negotiators to establish a personal relationship can counteract the threat of impasses.     

经济发展阶段划分理论研究述评

经济发展阶段划分理论是经济发展理论研究的重要内容。该理论包括两个基本问题:一是经济发展阶段划分的标准;二是经济发展阶段划分的内容。本文对学术界在这两方面的主要研究成果作了简要评析     

商业组织创新:一个分析框架

商业组织创新是一项有计划的系统工程，且是一个动态的历史发展过程。其发展变革将循着怎样的趋势进行?这是确定每一个发展阶段特定商业组织创新内容与方向的依据。本文将商业组织这个多变量系统放在商业特定的内外部环境的多因素中去分析，从而构建了商业组织创新的内容与方向研究的一般分析框架。