The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

Marketing channels are among the most important elements of any value chain. This is because the bulk of a nation's manufacturing output flows through them. The intermediaries (e.g., distributors, wholesalers, retailers) constituting marketing channels perform specific distribution functions, such as transportation, storage, sales, financing, and relationship building, better than most manufacturers. Over his distinguished career, Louis P. Bucklin investigated many questions about the structuring and functioning of marketing channels using conceptual, empirical, and microeconomics model-based methodologies. Today, the academic marketing literature contains hundreds of articles that have employed these three broad classes of methodologies to investigate issues of channel intermediaries’ interorganizational relationships, for example, power-dependence, relational outcomes, conflict and negotiations, and manufacturing firms’ channel strategy, for example, channel structure, selection, coordination and control. So far, however, there has been no review of how the three different methodologies have contributed to advancing knowledge across this set of channels research domains. This paper is the first that aims to (1) chart how channels research employing each of the three classes of methodologies – conceptual, empirical, microeconomics model-based – has evolved over seven decades along with current trends; (2) review the contributions and shortcomings of research to date using these methodologies; and (3) suggest future research opportunities using these methodologies, separately or in an integrated fashion.     

The Influence of Product/Nudity Congruence on Advertising Effectiveness

Abstract

While a body of research has examined the effects of nudity appeals in advertising, previous studies examining the question of product/nudity congruency have failed to consider product categories of equivalent levels of involvement and towards which respondents had similar purchase intention. In this experimental study, we examine the role which product/nudity congruency and levels of nudity have on several measures of advertising effectiveness. We also examine the effect of the usa between these two variables. Our findings suggest that product type and the interaction between degree of nudity and product both influence significantly certain measures of advertising effectiveness. Implications for marketing professionals and researchers are outlined, along with directions for future research.     

日语原声电影在二外日语视听说教学中的实践和应用

日语原声电影教学在激发学生兴趣、提供真实自然的语言环境、帮助学生了解、体验和感受日本的文化具有优势,教师使用影片进行教学,应注意选择合适的影片,在学生欣赏影片前做引导,欣赏影片后做口头及书面练习。     

高职院校青年教师教学能力培养初探

本文指出了青年教师的教学方面的不足并对其原因进行了分析,进而提出提高高职院校青年教师教学能力的五项措施:①完善岗前培训工作,切实落实青年导师制。②合理安排青年教师的教学工作。③青年教师应加强备课环节。④听课是提高青年教师教学能力的有效途径。⑤加强青年教师的实践技能培养。     

试论信息技术在应用写作教学中的运用

信息技术的快速发展,给应用写作这门课程的教学带来了机遇和挑战,面对这种新的情况,就要求教师要认真地研究和分析信息技术对应用写作教学的意义,及其所能够起到的作用,从而运用信息技术改革应用写作教学。     

新时期高职院校数学教学改革探讨

中国的高等职业教育已经进入一个崭新的阶段,无论是招生数量,还是师资力量都呈现出一个全新的面貌。但相对于本科教育还是存在很多不足之处。本文就高职院校的数学教学提出一些个人的看法,以期与各位朋友共同探讨。     

当前高校创业教育管理模式与课程体系建设研究

高校创业教育是一种新的教育理念与模式，目前还处在不断发展阶段，还没有形成一个独立的学科体系和完备的教学模式。高校要设立专门的创业组织机构。创业教育对课程教学的开放性和灵活性、整体性和系统性、实践性要求更高。因此，要以创业所需基本知识为基础，以培养创业精神为核心，以锻炼创业能力为关键，不断完善“平台＋模块”的课程体系建设，突出“活动＋实训”实践课程环节，建立健全科学的创业教育课程评价体系。     

新加坡教学工厂模式对我国职业学校教师能力培养的启示和借鉴

国家中长期教育改革和发展规划纲要(2010-2020)提出大力发展职业教育,要以服务为宗旨,以就业为导向,推进教育教学改革,我国职业教育发展遇到政策支持的大好时机。当前,我国职业学校教师能力和素质还不能适应职业教育发展的要求,教师实践性职业能力极为有限。新加坡教学工厂模式是一种创新的办学思想和理念,对我国职业学校教师能力培养很有启示和借鉴作用。     

长阳县发展旅游业与农民增收的关系研究

农民增收是新农村建设的一项重要任务,要从根本上解决农民增收问题,关键在于把农村剩余劳动力转移出来。在对湖北宜昌长阳土家族自治县的调研中发现,旅游业可以有效地实现劳动力的转移,走＂进厂不进城、离土不离乡＂的发展道路,使旅游业的发展与农民增收相得益彰。     

大学生就业帮扶机制研究

在就业形势越来越严峻的今天,高校毕业生就业问题就成为了当今社会的一大难题,因此需要我们建立一些帮扶对策来帮助就业困难的大学生能够充分的实现就业问题。