论资产评估与会计的关系

资产评估与会计是既有区别又有联系的专业服务活动，本文通过讨论两者之间的关系，使我们明确会计提供以事实判断为主要内容的服务，资产评估提供以价值判断为主要内容的服务，它们都是现代市场经济赖以正常运行的基础服务行业。使我们更深刻地认识资产评估，更好地利用会计信息为评估服务，从而提高资产评估质量。     

关于构建企业集团财务综合评价系统的思考

财务综合评价是以企业集团财务报告反映的财务指标为主要依据，对企业集团的财务状况和经营成果进行评价和剖析，反映企业集团在运营中的利弊得失、财务状况及发展趋势，为改进企业集团财务管理工作和优化经济决策提供重要的财务信息。企业集团可以从财务效益、偿债能力、营运能力、发展能力等四个方面建立全面完整的财务综合评价系统。     

测算企业营销能力的二次相对评价法

随着营销重要性的日益显现,营销能力成为研究的热点。本文在区分营销能力跟营销实力的基础上,结合二次相对评价方法,提出了基于DEA模型的营销能力的评价方法,在营销业绩的动态变化中测算营销能力。     

中国国土资源安全的地位和评价

进入新世纪,基于国家经济安全的需要,作为国家经济安全基础的国土资源,其安全问题提出是十分必要的.论述中国国土资源安全在国民经济发展中的战略地位和重要作用;阐明国土资源安全的评价原则和评价方法.     

循环型城市建设绩效评价指标体系研究

根据循环型城市的内涵,构建循环型城市建设绩效评价的DSR模型及评价指标体系,分析了城市经济发展、资源减量利用、污染物减量排放、资源再利用和资源环境安全等对循环型城市建设绩效的贡献机理。结果表明GDP增长、资源减量利用等指标贡献率较高,而与城市生态环境相关指标贡献率相对较低,城市居民的决策意识亟待转变。最后提出了加快循环型城市建设进程的政策建议。     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

中国信用体系建设中的个人信用模糊评估

个人信用体系建设是中国信用制度建设的主要内容之一，个人信用评估是个人信用体系建设的主要应用领域。在信用评分模型和基于先验审批规则法基础上建立起来的模糊推理系统，充分利用了业内人员多年积累的从业经验，是适合我国实际情况的个人信用评估方式。在我国个人信用数据积累到一定程度和一定时期之后，这些数据既可以与专家经验互相补充用于生成模糊推理规则，也可以对模糊推理系统进行检验和修正。     

工程建设地质环境质量损益经济评价理论与方法

本文从系统的观点出发,在综合分析了＂地质环境－社会经济＂这一复合大系统运行过程的基础上,提出了工程建设地质环境质量损益经济评价的系统性、综合性、协调性和实用性原则;分析了系统理论、信息理论及控制理论在评价中的运用;并重点就分析指标计算方法体系及综合评价模型进行了研究。     

回归分析在土地估价中的应用

回归分析是一种统计学方法，在地价分析与测算中得到广泛应用。本文从统计学的角度阐明了回归分析的原理，并介绍了如何建立回归方程解决土地估价中出现的有关问题。     

论宏观调控——对我国2003年来宏观调控的几点认识

界定了宏观调控的内涵,论证了宏观调控的必要性,讨论了宏观调控的类型,对宏观调控成效与政策实施时长进行了模型分析,并对学术界就我国2003年开始的宏观调控成效的争论进行了简要的述评。