PPP的认识误区与公共服务改革

通过查阅大量国外文献,试图厘清公私合作(PPP)的家族谱系,纠正对PPP、BOT、PFI等融资模式的误解。通过论述政府采购的特征,阐明PPP不是政府投资而是政府公共服务采购。根据我国PPP的发展阶段以及政府在各类PPP模式中发挥的作用,提出公共服务改革的10项建议。     

从康辉看我国目前的管理层收购

国有资产管理体制改革正是“十五”大定方向、“十六”大要全面完成的全国性的一项重大经济使命。国有企业改革是当前中国企业改革的重点和难点,而产权制度的改革是重中之重,难中之难。国有企业中,国有股“一股独大”．产权不明晰,委托人失效等问题严重。康辉旅行社的管理层收购改革尝试,给当前中国企业的改革提供了很好的借鉴案例。     

The option of joint purchase in vertically differentiated markets

Summary. Within the framework proposed by Mussa and Rosen (1978) for modelling quality differentiation, consumers are assumed to make mutually exclusive purchases. A unique pure strategy equilibrium exists in this case. In this note, we allow consumers to buy simultaneously different variants of the differentiated good. We call this the “joint purchase option”. The paper proposes a detailed analysis of price competition when this option is opened: first, we show that either uniqueness, or multiplicity, or absence of price equilibrium arise, depending on the utility derived from joint purchase relative to exclusive purchase. Second, we characterize these equilibria, whenever they exist. Received: July 25, 2001; revised version: October 21, 2002 RID="*" ID="*" The second author gratefully acknowledges the financial support from Interuniversity Attraction Pole Program- Belgian State- Federal Office for Scientific, Technical and Cultural Affairs under contract PAI 5/26. Correspondence to: X.Y. Wauthy     

企业社会责任相对水平与消费者购买意向关系的实证研究

行业内的相对企业社会责任(CSR)水平与消费者购买意向关系的实证研究表明:行业内的相对CSR水平高(或低),消费者购买意向也相应地高(或低);消费者能够接受的CSR处于行业领先水平企业的产品提价的幅度显著小于要求CSR处于行业落后水平企业的产品降价的幅度;在参照对象分别为CSR处于行业落后水平企业的产品和参照对象为CSR处于行业中等水平企业的产品时,消费者对CSR处于行业领先水平企业的产品的购买意向存在显著差异,但愿意接受的提价幅度没有显著差异。     

A Heckman Sample Selection Approach to the Demand for Organic Food Products: An Exploratory Study Using Penang Data

Heckman's sample selection analysis is used on survey data in Penang, Malaysia, to examine sociodemographical and attitudinal factors affecting purchase decisions and expenditures on organic food products (OFP). Results of the marginal effects indicate that Chinese, affluent, and those who do not consider price to be a major factor have higher probabilities to spend and expend more on OFP. While Malays, females, and those with concerns about chemical additives and who consume monthly health supplements are likelier purchasers, those who perceive a lack of availability in the market are less prone to procure OFP. Last, individuals between 31–56 years and with more children spend in larger amounts compared to others.     

The influence of colour on visual search times in cluttered environments

Fifty subjects participated in a series of visual search tasks where the aim was to explore the influence of colour on visual search times for targets situated in a series of cluttered distractor fields. The results supported previous findings regarding the effect of colour and showed that, even in cluttered environments, certain hues helped in the reduction of search times. The findings also indicated that there were interaction effects between the colour and positioning of the targets in the distractor fields.     

Effects of Country-of-Manufacture and Brand Image on Korean Consumers' Purchase Intention

ABSTRACT

In this study, a theoretical framework is developed to explain the differential effects of country-of-manufacture (COM) and brand image on the cognitive, affective, and behavioral components of Koreans' consumer decision making. Although effects are product specific, findings, overall, indicate that brand image has a stronger effect than COM on Koreans' perceptions of hybrid global products. Moving the production of an electronic product (TV) to a developing country, however, negatively affected Koreans' evaluation of product performance, prestige (brand and technical), and purchase attitudes. The findings have interesting marketing implications for hybrid global brands and contribute to building a theory of COM.     

高校实物资产采购模式的探讨

高校实物资产有职能部门集中采购、使用单位自行采购、委托采购、参加政府采购、网上采购等模式,它们各有特点,有的容易出现漏洞。目前,我院区别情况,实行大型设备招标采购;小型设备就近采购;专业性强的设备委托使用部门自行采购;校办产业设备自行采购的模式,并加强管理,效果较好。     

政府采购及其法律保障

政府采购制度有助于提高财政资金的使用效益，防止腐败，规范市场秩序，我国应予引进。对政府采购行为进行法律规范则是促进政府采购制度发展的重要步骤，建议颁布一部政府采购法。     

Understanding relationship quality and online purchase intention in e-tourism: A qualitative application

This study explores the formation of relationship quality and online purchase intention in the service context of tourism, and a model is also introduced. This study tries to conceptualize a model based on a mediating mechanism of relationship quality that may be applied to understand online purchase intention in tourism. Learning the critical role of relationship quality in e-tourism can guide tour service providers to design different strategies for different online customers, and consequently achieve high customer online purchase to tourist service and product. In the proposed model of this study, the perceived incentive, perceived service quality, perceived ease of purchasing and perceived usefulness influence customer online purchase intention indirectly via the mediation of relationship quality. Additionally, five propositions are derived accordingly based on the proposed model and literature review. Finally, discussion, limitation and future research are also provided.