The importance of packaging in purchase and usage behaviour

This study's primary objective is to analyse how consumers evaluate product packaging in two distinct phases of the consumer decision‐making process: at the moment of acquisition and post‐consumption. The packaging's technical, functional and informative attributes, as well as its influence on satisfaction and loyalty, were evaluated. An empirical study was conducted with a product of immediate consumption, milk, using four versions of packaging and a total sample of 265 family units. The model was evaluated using partial least squares (PLS), and differences were compared using variance analysis. The results demonstrate the most and least valued attributes, the primary differences between the four types of packaging, and the perception generated at each moment. The research provides interesting theoretical and empirical perspectives and has business implications for marketing directors and product managers.     

Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers

This study explores the role of electronic word-of-mouth (eWOM) in the consumer decision-making process when purchasing a holiday. Using an ethnographic approach, it explores the role of eWOM on consumers’ attitudes toward online reviews (eReviews) and their subsequent behavior. Across the consumer decision-making processes – information search, evaluation, and purchase – the study develops a conceptual framework with three eWOM dimensions: (1) motivation, (2) source, and (3) content. Findings explore the variations of eWOM’s influence across the decision-making stages with implications for theory and practice. The study further highlights implications for segmentation practices in the tourism industry.     

Effectiveness of Indecent Language in Advertising on Young Adult Consumer Attitudes and Purchase Intent

This study applies both the Dual Mediation Hypothesis and Schema Congruity Theory to examine the effectiveness of mild controversial advertising executions on young adult consumer cognitions, affect, and behavior. Findings from this study suggest that advertisements featuring mild indecent language result in more positive advertisement attitudes, brand attitudes, and purchase intentions than when decent language is used. Young adult consumers also report more positive advertisement and brand attitudes, and a greater likelihood of purchase when they perceive the advertisement to be congruent with their existing schema, regardless of whether the execution is mildly controversial or noncontroversial in nature. The findings of this study are important to advertisers in the development of effective creative execution techniques.     

宏观税收政策与居民消费水平新探

宏观税率直接关系到社会的宏观经济政策和社会的整体经济运行,也关系到居民的日常消费与投资行为。基于经典的宏观经济分析理论,从宏观经济协调发展平衡系统出发,从理论上借助于税收收入的科学计算模型,得出有关动态均衡经济系统的最优税率的一个比较优良的估值模型。该结果表明宏观税率的确定主要决定于社会经济发展的水平和政府支出的规模,取决于社会固定资本存量的规模,而与居民消费水平没有直接的因果关系,从而为宏观税收政策的制定与优化提供一个切实的理论模型。     

试析棉纺企业供应链采购成本

本文通过透视我国棉纺行业现状,在进一步分析棉纺企业供应链采购成本影响因素的基础上提出了控制供应链采购成本的几点可行性建议。     

The erosion of repeat-purchase loyalty

A large-scale longitudinal analysis is used to study the repeat-purchase rates of brand buyers in stationary markets. The data cover the leading brands in a number of frequently purchased grocery categories in three countries. We find that, in the medium term, there is a systematic but limited loss of repeat-purchase loyalty; across nine markets, erosion (the proportionate fall in repeat-purchase loyalty) averages 15 percent in the first year for the brands studied. Erosion does not differ by weight of purchase: similar rates are found for light, medium, and heavy buyer-segments. Brand leaders are found to have a lower erosion than smaller brands.     

实行准时制采购的内部条件和措施

准时制采购是一种先进的采购模式,是准时制管理方式在采购中的应用,它和传统的采购方法在质量控制、供需关系、供应商的数目、交货期的管理等方面有许多不同。     

Family life in grocery stores – a study of interaction between adults and children

Today the family is seen as a unit for food choice and consumption. The influence of family members on food choice comprises several stages that can be carried out both in the private home and in the public sphere, such as the grocery store. This makes the grocery store a context in which ordinary family life can be observed. The aim was to study families and the interaction between children and adults in the grocery store, focusing on young people's involvement in food shopping. Hidden observation and family interview methods were used. A total of 338 people were observed in seven different grocery stores in Stockholm during the summer and autumn of 2003. Seven family interviews, involving a total of 29 persons, were conducted in Uppsala in the spring of 2003. In the interviews, parents reported avoiding shopping for food together with children as they experienced it as stressful and exhausting. The observations showed that family life in the grocery store comprises not only the food purchase, but also bringing up children and consumer education. Young people's involvement in the food purchase varied depending on their age and the specific product. The different behaviour observed may be interpreted as reflecting the variation in ways of bringing up children at home. Another conclusion is that a public place such the grocery store facilitates pedagogical situations and can work as a tool for informal education.     

政府采购制度的研究

政府采购制度是市场经济发展的产物,结合国际经验和中国国情以及我国经济发展情况,对政府采购进行定义,建主我国政府采购制度的必然性及我国已具备建立政府采购制度的相关条件。根据在开展政府采购工作中暴露出的一些问题,提出建立和健全我国政府采购制度的具体措施。只有在健全法制的前提下建立政府采购制度,才能取得成效。     

绿色标志对消费者绿色购买意愿的影响研究

以绿色家电和绿色食品为考察对象,从消费者绿色标志认知水平、消费者对绿色标志的信任度和态度三个角度实证研究了绿色标志对购买意愿的影响。二元logit回归分析结果表明:消费者绿色标志认知水平、消费者对绿色标志的信任度和态度对购买意愿有显著正向影响;品类不同,消费者绿色标志认知水平、消费者对绿色标志的信任度对购买意愿的影响程度不同。