Short and sweet: Effects of pop-up stores’ ephemerality on store sales

Responding to increasing demand for ephemeral and experiential consumption, pop-up stores have developed into a preferred retail concept. By considering the juxtaposition of pop-ups’ non-sales focus and recent research finding experiential stores generating immediate store purchase, two experiments test how and when pop-ups’ distinguishing feature, ephemerality, affects purchases. We integrate commodity and regret theory to propose that store ephemerality boosts purchase of standard products for low-need-for-uniqueness (NFU) consumers as well as exclusive product purchases for high-NFU consumers. The implications for academic researchers and retail managers are discussed.     

农村居民生态产品购买受偿水平影响因素及补偿标准研究——基于江西省的调查

[目的]探究农村居民生态产品购买的受偿水平并对其补偿标准进行精确测度有助于制定合理的补贴政策，以最大效用地推动农村居民的生态消费。[方法]文章基于江西省658个农村居民的调查数据，采用样本选择模型分析农村居民生态产品购买（以节能灯具为例）的受偿水平及其影响因素，并利用条件价值评估法测算其补偿标准。[结果]农村居民生态产品购买受偿水平受资源禀赋、生态认知和政策感知等因素共同影响；测算出农村居民生态产品购买受偿水平的动态调整区间为32.79～36.36元，政府支持农村居民购买生态产品的最优受偿率应为20%。[结论]（1）高度重视农村居民资源禀赋对其受偿水平的影响，加强农村居民资源禀赋积累；（2）提高农村居民对生态产品的认知，强化生态产品政策宣传；（3）建立管控与激励相结合的生态补偿制度，科学确定生态补偿标准。     

A story to sell: The influence of storytelling on consumers' purchasing behavior

Storytelling can arouse consumers' emotions and affect purchasing behavior through desires and attitudes. While the marketing literature discusses storytelling, there is a lack of consensus because of the diverse conceptual and operational definitions used. To untangle the complexities and consolidate the fragmented knowledge about storytelling in marketing, this research examines how the marketing literature has addressed the influence of storytelling on consumers' purchasing behavior. The findings aid in understanding how the topic has been discussed from a marketing perspective in consumer behavior studies. Through a systematic literature review using a bibliometric analysis, we demonstrate that the marketing literature features four strands about the uses of storytelling to influence consumers' purchasing behavior. First, storytelling stimulates the consumer's identification with the brand. Second, storytelling allows consumers to experience emotional value. Third, storytelling supports engagement behaviors. Finally, storytelling has a downside in that it also propagates harmful speech. This study concludes with a roadmap for future research about how storytelling impacts consumers' purchasing behavior.     

The effect of product touch information and sale proneness on consumers' responses to price discounts

Since price discounts are costly and can negatively affect consumers' perceptions of quality, it is crucial to identify the factors that make them effective in stimulating purchase behavior. Drawing on cue utilization theory, we examine price discount effectiveness in affecting consumers' reliance on the sale cue based on the provided product touch information as an intrinsic cue and individual consumer differences in sale proneness. Two experimental studies indicate that price discount information, product touch information, and sale proneness interact to determine consumers' responses. Perceived quality is the underlying mechanism behind the observed effects. For nonsale-prone consumers, product touch information favorably influences responses to large price discounts by addressing product quality concerns and enhancing purchase confidence, but has no effect for regularly priced or low discounted products. For sale-prone consumers, product touch information is not effective in increasing their responses regardless of the discount size. A qualitative study provides support for these results and highlights the role of perceived quality and purchase confidence. The research contributes to behavioral pricing, cue utilization theory, and sensory marketing and suggests that marketing managers should provide consumers with product touch information when implementing high discounts for products for which prepurchase touch is important.     

品牌与国家联结、品牌刻板印象与消费者购买意愿的研究

基于品牌全球化背景，文章探究了品牌与国家联结核心构念的两个维度对消费者购买意愿的影响机制。实证结果表明，从国家联想到品牌的维度显著影响消费者购买意愿，并显著影响品牌能力，同时品牌能力在该维度对购买意愿的影响路径中起到部分中介作用：从品牌联想到国家的维度显著影响品牌温暖，并通过品牌温暖的完全中介作用对购买意愿产生促进效应。另外，品牌典型性正向调节了从国家联想到品牌的维度对品牌能力的影响路径。上述发现在理论上洞察了品牌刻板印象内容的两个维度如何受到品牌与国家联结的影响，厘清了品牌与国家联结以及品牌刻板印象如何作用于消费者购买意愿。在实践上为中国提升国家品牌形象，中国品牌推进全球化战略提供策略参考。     

"租购同权"下房价对劳动力流动影响的研究

以我国35个大中城市2010-2019年的数据为样本,基于DID方法分析"租购同权"政策对房价及劳动力流动的影响及作用路径.研究表明:"租购同权"政策可以抑制房价上涨,但其抑制作用存在一定限制;"租购同权"政策通过限制市住房价格的增长,降低了劳动力流入的迁移成本,使得更多的劳动力愿意流入政策试点城市.根据理论分析和实证结果,本文从人才引进、土地财政、市场监管、房源供给以及融资渠道五方面,提出促进住房租赁市场高质量发展的政策建议.     

基于知识图谱的社区团购媒体舆论情感倾向分析

基于知识图谱方法,依据Python爬取的数据,考量媒体舆论对社区团购的情感倾向.结果显示:不正当竞争、价格混乱、缺乏售后以及供应链条不畅等,导致媒体舆论对社区团购的情感倾向以"消极"为主.鉴此,应建立健全市场竞争机制和监管机制、完善质量导向定价机制、改进团长主理人培育机制、优化供应链共享合作模式等,以促进社区团购长效健康发展.     

高校政府采购效益分析

分析了高校采购效益的制约因素,通过对精确采购预算、规范评审方法、创新采购方式等方面的进一步阐述,提出了要积极采取相应措施,提高采购效益和绩效。     

Destination loyalty and repeat behaviour: an application of optimum stimulation measurement

This paper reports on a study of consumer loyalty in the holiday destination selection process. The study does not define loyalty, but attempts to contribute to an understanding of the concept by applying a psychological measure of variety seeking directly to patterns of holiday destination choice. The measure used is based on the optimum stimulation level (OSL) concept. The guiding proposition in this study was that tourists with a high need for variety would display a varied pattern in their vacation destination selection and this assumption is modestly supported by the empirical findings. The results suggest that further experimentation with the OSL would be fruitful when combined with attitudinal measures and with precisely defined sets of tourist behaviours. Copyright © 2004 John Wiley & Sons, Ltd.