新形势下企业经济管理的绿色发展模式研究

本文主要针对企业在新形势下的经济管理应当建立起一个绿色生态模式进行探讨,并深入分析当前形势下的企业经济管理绿色模式对于企业在可持续发展中所起到的作用。     

Ethnic Identity in Advertising: A Review and Meta-Analysis

The corpus of research on ethnic identity in advertising indicates that (1) ethnic identity influences commonly examined attitudinal and purchase-intention outcomes, and (2) attitudes toward both the actor(s)/model(s) and the ad moderate attitudes toward brands depicted in ethnically resonant ads. Individual studies often differ by measurement type (i.e., single-item measure versus multi-item scale), study design (i.e., experiment versus survey), and diversity of respondent sample. Seemingly, ethnic-identity effects are greater for studies that relied on single-item measures, experimental designs, and more diverse samples. Implications and future research directions are suggested.     

The relationship between airport image,national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)

This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The research, involving 200 passengers (foreign tourists), employed Hierarchical Moderated Regression as the main method of data analysis. The results revealed that there is a strong positive relationship between the airport image and passengers delight, and that national identity helps strengthen the relationship of the main effect.     

腐败问题研究的理论回顾及展望

现在很多企业从事多种产品的生产和销售，而产品种类之间义存在着地位差异。那么，产品负面信息对公司层的逆向作用究竟如何。旗舰产品的负面信息在产品之间的流通对非旗舰产品又会产生怎样的影响。文章通过实验分别从纵向（产品层-公司层）和横向（产品-产品）检验了产品负面信息的逆向作用。研究表明：公司评价受产品负面信息的显著影响；非旗舰产品的负面信息对旗舰产品也产生显著影响。     

对教师职业角色转换的思考--基于社会建构主义学习理论

社会建构主义理论认为教师应是学习的促进者，是学习情境的设计者，是教学活动的组织者，同时，也是评价引导者和主动反思者。而成功实现教师角色的转变，还需要以学生为主体的教材，与教学理念相符合的教学环境，与其他教师沟通合作及以学习者为中心的职业培训。     

充分发挥教师中介作用 提高学生英语鉴赏能力——浅谈“鉴赏型”精读课堂教学的实践意义

＂释义型＂、＂活动型＂精读课程课堂教学模式已不能适应大学公共英语教育的时代要求,＂鉴赏型＂精读课堂教学模式能够在授课课时比例少的情况下,帮助学生解决他们在学习过程中难以独自领会而又最需要解决的学习问题,学生在理解语言意义的同时,又能够提高英语的认知能力和鉴赏水平,为终身学习培养一种能力和涵养。     

对爱国主义的解读

对爱国主义的正确解读建基于：准确把握爱国的“国”的内涵及爱国的主体身份，爱国主义才不会与狭隘的民族主义、伪爱国主义相混淆；在宪法、法律等制度框架内爱国，爱国主义才是理性的；将爱国主义教育融入我们日常的自治生活中．才能培育出真实的爱国主义情怀；我们之所以爱国，是因为这个“国”是建立在“健全的个人主义”基础之上的“为国人共谋安宁幸福之团体”。     

Island residents' identities and their support for tourism: an integration of two theories

Most studies that examine tourism impacts and community attitudes have been carried out from the perspective of industrialized economies, making the findings less valid for small islands. This paper discusses some pertinent issues in relation to tourism development and community attitudes in small islands, and it develops and presents a conceptual framework based on social exchange theory and identity theory. The different facets of identity relevant to small-island communities that are likely to influence attitudes and support for tourism are incorporated in the framework and discussed. These include occupational identity, environmental identity and gender identity. Based on these, five propositions are developed. The study concludes that inclusion of identity variables in behavioral models could increase their predictive power in explaining attitudes to tourism and consequent support for the industry.     

中学历史课教学改革中教师角色的定位与转换

中学历史课所传授的是综合性很强的知识,对于引导中学生健康成长具有非常重要的作用。中学历史课教师要适应新形势的需要,在观念、内容、方法和机制上不断创新。本文从中学历史课教学改革中教师的角色定位和策略上提出了几点有益的探讨。