Tacit meaning in disguise: Hidden metaphors in new product development and market making

This article explores the role of metaphor in product development processes and market making. Based on a sociocognitive perspective of innovation dynamics and required learning by market actors, the potential of metaphors for mental model development during new product development (NPD) processes is investigated. Three roles for metaphors as cognitive focusing devices for the co-evolution of producers' and consumers' mental models are inferred: mental model communication, mental model matching, and mental model creation. These roles are illustrated by examples that reinforce the need for creativity in applying metaphors as cognitive focusing devices in NPD and market making.     

论旅游市场营销环境与旅游业可持续发展

随着科学技术的高度发展,旅游者的选择性强,旅游活动范围大,使旅游供给者面临越来越激烈的竞争。旅游企业要求得生存和发展必须要对旅游市场进行准确定位,在可持续发展观念指导下开展市场营销活动。创造良好的、协调发展的旅游市场营销环境是实现旅游业可持续发展的基础和保证。     

煤矸石的综合利用探讨

针对煤矸石化学组成的差异,讨论了煤矸石生产绿色建筑材料,制造保温材料,制取铝盐系列和硅系列化工产品的几种综合利用途径,达到废物无害化、减量化、资源化利用,保护生态环境,实现可持续发展的目标.     

我国产权制度的变迁及其趋势

我国私营经济是在传统的公有制经济的土壤中发展起来的,其发展必然与传统体制发生摩擦与冲突。本文总结了我国产权制度变革的路径,分析了影响私营经济可持续发展的产权制度障碍,根据我国产权制度改革的轨迹,预测了产权制度变迁的趋势和特征。     

建设有自己特色的职教体系——郑州工程学院化工职业学院机电系筹建中的调查与思考

中国的高职教育尚处于起步阶段,无成熟的模式可遵循。任何一所学校要想在激烈的竞争中求生存、图发展,一个重要的前提是:必须准确地自我定位,立足自我特色拓展发展的空间,只有这样才能培养出有鲜明专业特色并适应社会需求的优秀人才,才能使学校在竞争中立于不败之地。文章通过调查有关高职院校职教体系运行中出现的问题,提出了思考意见。     

济钢钢渣综合利用现状和建议

介绍了济钢钢渣综合利用的现状和国内比较先进的钢渣处理技术，对钢渣利用存在的问题提出了建议。     

系统评估过程研究

通过系统及其目标的定义、议题及其目标的确立、指标及其性能标准的选择、指标的测量及其图形的绘制、指标的聚合、绘制指标图并评估其结果等步骤,构建系统评估过程模型,并以区域可持续发展系统为例,进行区域可持续发展评估。     

科学发展观视野中的生态旅游资源开发研究——以大连为例

目前，生态旅游越来越受到各国的普遍关注，并正在迅速发展成为一种新兴的旅游形式。我国的生态旅游在近十年的发展也十分迅速，大连的生态旅游业也呈现出良好的发展态势。本论文从开发生态旅游资源的原则谈起，在全面列举大连生态旅游资源现状的基础上，从科学发展观发展的视角，提出大连开发生态旅游资源的策略选择，并对大连生态旅游产品的设计进行了探讨。     

多媒体教学在高职高专英语教学中的应用

在高职高专英语教学中运用多媒体可充分调动学生学习的主动性和积极性，培养学生的创新能力，进而优化课堂教学，提高教学效率，有效地解决高职高专英语教学中存在的问题。     

Can Business Ethics be Trained? A Study of the Ethical Decision-making Process in Business Students

The purpose of this paper is to examine the various guidelines presented in the literature for instituting an ethics curriculum and to empirically study their effectiveness. Three questions are addressed concerning the trainability of ethics material and the proper integration and implementation of an ethics curriculum. An empirical study then tested the effect of ethics training on moral awareness and reasoning. The sample consisted of two business classes, one exposed to additional ethics curriculum (experimental), and one not exposed (control). For the experimental group, ethics exercises and discussion relevant to each topic were completed. Findings suggested gender differences such that, relative to other groups, women in the experimental group showed significantly improved moral awareness and decision-making processes. An explanation of the underlying cognitive processes is presented to explain the gender effect.