农村教育中对生命关怀缺失问题的成因及对策——以山西省左权县为个案

教育在本质上是生命质量的提升,是个体对于幸福的追求。我们不仅提倡对学生的生命关怀,承担社会教书育人重任的教师同样需要生命关怀的呵护。笔者通过介绍我国农村地区教师生存状况的艰难,分析了农村地区教师培训中缺乏对教师个体生命关怀的问题,力图从几个方面重建生命关怀,使得教师真正得到个体生命所需要的教育,实现自我价值。     

可持续发展面面观

可持续发展是一个全球性课题。应当从资源观、道德观、人地观、发展观、人本观、科技观等方面对可持续发展树立正确的态度和观念。     

Ethical Issues Related to the Mass Marketing of Securities

This paper examines ethical issues involved in the mass marketing of securities to individuals. The marketing of products deemed “socially questionable” or “sinful” (like tobacco and alcohol) has long been recognized as posing special ethical challenges (Kotler, P. and S. Levy: 1971, Harvard Business Review 49, 74–80; Davidson, D. K: 1996, Selling Sin: The Marketing of Socially Unacceptable Products (Quorum Press, Westport). We contend that marketers should consider securities (i.e. common stock, options) in a similar vein, as a potentially dangerous product. Given the inherent volatility of equity prices, responsible marketers need to exercise caution and restraint in promoting securities. We evaluate whether the NYSE’s current guidelines adequately encourage ethical marketing practices and deter unethical ones. Using recent examples of controversial brokerage advertisements, we expose weaknesses in the Exchange’s vague injunction that members not “mislead” reasonable people by making “exaggerated claims” in their communications. From a moral perspective, we find it troublesome that intentionality need not be present for a promotion to be considered misleading. Also problematic is the continued invocation of the reasonable person standard to judge the propriety of advertisements. We close with some thoughts on improving the quality of securities marketing. We suggest that the NYSE, in the interests of fostering higher ethical behavior among member marketers, may need to revive a marketing code of conduct prevalent on Wall Street in an earlier era.     

Discussion on Misunderstandings of Translation Teaching

Translation is required as a compulsory course for English majors in many universities in China. With the development of globalization, a large number of translators are needed. Therefore, translation teaching is significant for the training of high-qualified translation personnel for the society. The purpose of this study is to give a basic introduction of the misunderstandings existing in translation teaching in China and to offer some advices in hope of promoting translation teaching in China.     

浅析中国著名大学与世界一流大学的差距

中国的一些著名大学提出要创建世界一流大学,对此,战略上必须保持清醒的头脑;中国著名大学与世界一流大学在教育经费、师资力量、学术水平三方面的还存在较大差距,值得思考。     

论高校体育教师的素质

体育教师是促进学生“身心素质教育”的关键。本文探讨了提高高校体育教师素质的必要性,分析了高校体育教师应具备的素质;并提出提高高校体育教师素质的若干措施。     

试论广告人格化

广告人格既涵容广告人的人格 ,也涵容广告活动的人格化特征 ,前者是广告个体特征 ,后者为广告群体人格特征 ,二者的统一与互补是为广告人格。广告人格是制约广告活动、广告行为和广告作品的一个具有决定性意义的重要变量。广告人格是在众多广告活动中产生和形成的 ,借助广告行为和广告作品体现出来的。广告人格具有鲜明的社会性和时代性 ,社会主义广告道德构成我国广告人格的重要内核 ,对培养和树立广告理想人格具有重要意义。     

对改进现代汉语教学的思考

高校现代汉语课的教学现状并不令人满意 ,这门课的改革势在必行。实现这种改革要抓三方面的工作 :即提高教师素质、改进教学方法、加强教材建设。     

论教师的道德修养

详细地描述了教师道德修养的内涵以及新时期对教师道德修养的要求。教师道德修养的高低直接关系到教育教学质量的好坏。     

Elimination of Sexual Discrimination in English Study

Gender discrimination is a social attitude that is re- flected in language. The representation of gender discrimination in the English language has a variety of forms, and can be eliminated by vari- ous means. English teachers are supposed to observe these phenomenon, avoiding using sexual prejudical words and helping students to learn to use neuter words so that they can communicate with English native speakers effortlessly without hurting the latter. This thesis is tending to talk about the ways of removing sexism in English study.