马克思主义政治经济学的时代性及其教学改革

马克思主义政治经济学在我国高等教育体系中占有重要地位，但是长期以来这门课的教学效果并不乐观。究其原因在于我们忽视了一个影响教学效果的最重要因素，即没有把握住马克思主义政治经济学的时代特征。本文就马克思主义政治经济学的时代特征以及如何在教学实践中加以体现进行探讨。     

旅游扶贫在构建和谐社会中的战略意义和对策

通过对旅游扶贫的认识，探讨了旅游扶贫对落实科学发展观、构建社会主义和谐社会的重大战略意义，并对旅游扶贫开发提出一些建议和对策，使其发挥更好效用。     

工商管理类课程实施案例教学障碍分析与对策

工商管理类课程的传统教学方式以教师为中心,学生处于被动和支配地位。为了丰富课堂气氛、提高教学效果,教学过程有必要寻求一种新的教学方法即案例教学法。正确处理案例教学与理论教学的关系、注意各种案例教学方式的综合运用、丰富案例资源、对学生人数规模加以控制、注意对学生的启发工作、举办有关案例教学的知识讲座是提高案例教学质量水平的关键。     

综合英语教学中教师的职责

培养学生运用所学语言,流利得体地进行跨文化交际的能力是外语教学的最终目标.本文从明确教学目的、情感交流、教学方法和文化导入方面入手,分析了综合英语教学中教师的作用和职责.     

Materialism, status signaling, and product satisfaction

The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased. Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations are empirically addressed Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties as they accumulate and repay their debt. Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office of Earth Science at NASA.     

利用多媒体技术提高实验课有效教学的探讨

教育在推进人类社会文明的进程中，不断汲取、运用现代化教学手段，进行有效教学，培养人才。文章提出了什么是有效教学，并对传统教学方式与多媒体教学方式进行比较，探索了如何利用现代化教学手段一多媒体技术，设计教学过程，提高实验课有效教学的方法和思路。     

培养高职高专院校电子商务人才的实践能力

随着电子商务的迅猛发展,我国电子商务的发展正从外部的信息发布、网上交易向与企业内部业务整合的方向发展。企业对电子商务人才的需求,也将从单纯的技术型网站建设维护人才向复合型懂技术的商务人才转变。培养应用型的电子商务人才是高职高专教育的当务之急,加强高职高专院校电子商务实践教学的认识,构建高职高专院校电子商务实践教学模块对于培养高职高专电子商务人才具有重要意义。     

中国信用体系建设中的个人信用模糊评估

个人信用体系建设是中国信用制度建设的主要内容之一，个人信用评估是个人信用体系建设的主要应用领域。在信用评分模型和基于先验审批规则法基础上建立起来的模糊推理系统，充分利用了业内人员多年积累的从业经验，是适合我国实际情况的个人信用评估方式。在我国个人信用数据积累到一定程度和一定时期之后，这些数据既可以与专家经验互相补充用于生成模糊推理规则，也可以对模糊推理系统进行检验和修正。     

实施高水平教育教学是财经院校的中心任务

我国财经院校绝大部分属于教学型院校、以本科教育为主,大多数教师属于教学型、资源总量有限且绝大部分用于教育教学,在国家高等教育发展战略中层次较低,因此,必须将教学职能放在第一位,把实施高水平的教育教学、培养高素质应用复合型人才作为中心任务。     

高职院校教学效能管理的思考

提高学校教学效能管理是现代教育管理的核心目标，是提高现代教育管理水平，实现学校效能的有效途径。本文分析了目前教学管理存在的问题以及教学效能管理研究的现状，归纳总结现代教学效能管理的特点，并对提高教学管理效能进行了深入思考。