浅谈室内设计中材料及其质感的运用

论述室内装饰的主题构思、利用材料设计原理及规律,增强室内设计的感染力,以及装饰材料在设计中的合理运用。主要阐述材料及其质感在室内设计创作中艺术表达方面新的可能及方法,目的是以材料的视觉艺术形象为基点,将材料的艺术特征充分的反映出来。     

小样本训练集下人脸图像超分辨率重构算法

文章提出了一种针对小样本训练集的人脸图像超分辨率重构算法。该算法在马尔可夫网络模型的基础上,将视觉相容性检查准则引入到候选分块的匹配准则中,提高了匹配精度和块间兼容性。将权值机制融合进图像的重构过程,强化了训练集的有用性。实验表明,在小样本训练集下,算法能有效地抑制块效应和局部失真现象,明显改善超分辨率图像的质量。     

地域文化与重庆城市形象塑造

地域文化与城市形象的关系是紧密的,它们虽然在内涵和外延上各有侧重,但都指向城市之于人的印象和感觉,城市形象是地域文化的外显,地域文化是城市形象的内核,二者互为表里。巴渝文化、红岩文化和抗战文化构成了重庆地域文化的主体,对重庆城市发展产生了重要影响。重庆城市形象应该定位为国际时尚都会、抗战记忆名城和山水森林之城,进而塑造起以城市理念形象、城市行为形象和城市视觉形象为主要内容的,具有重庆特色的城市形象体系。     

轮轴模型在项目群风险管理中的应用

在可视化管理的基础上,对项目群风险管理进行可视化设计,建立三维项目群风险管理模型;使项目风险管理复杂过程清晰化,为项目群风险管理提供新的理论视角,提高项目群管理绩效。     

Destination Images Penetrated by Mega-events: A Behaviorist Study of the 2008 Beijing Olympics

While the penetration effect of mega-events on the hosts' destination images is important, its research has rather been insufficient. This study aims to fill the gap by initiating an in-depth investigation of this effect. Guided by behaviorism rather than introspectionism and psychometrics adopted by previous researchers, the study interviewed 66 tourists visiting Beijing city – the host of the 2008 Summer Olympics – before, during and after the event. The results showed that: (1) elements of the Olympics had penetrated into the core and semi-core of Beijing's destination image; (2) the penetration did vary according to different event elements and event stages; and (3) the penetration was jointly determined by the stimuli the tourists received during the surveys and their complex mental mechanisms (i.e. cognitive matching and attitudinal preference). This research has strengthened the evidence for the penetration effect, explained it systematically and expanded the methodological choices in studying similar topics.     

Retail stores as brands: performances,theatre and space

The scholars of Consumer Culture Theory studies as well as practitioners have recognised the potential power of spatial design in stores in constructing and communicating retail brands. Retail space and the aesthetic structuring of a range of expressive artefacts have become the stage on which shop attendants perform. This paper focuses on how management and shop attendants of Dutch menswear fashion house Oger communicate and construct the Oger brand, with a special focus on the spatial settings of the retail store. This study shows how the management carefully combines elements generally found in Italian ateliers, English gentlemen's clubs and boardrooms. The symbolic message behind the spatial design of the Oger flagship store is that of human quest for wealth and fame removed from the everyday life. In addition to this earlier observed interplay between design, display and consumption processes, this study indicates the important role of shop attendants in constructing and communicating retail brands. By forging links with organisation studies, we show how retail management carefully designed, managed and orchestrated retail space, objects and shop attendants’ roles to construct and communicate the Oger brand. The selling of products through performances in designed theatres connects organisation and economic and aesthetic realms. Finally, the paper introduces “internal design proxemics” as an extra analytical concept of spatial settings.     

Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness

ABSTRACT

Ads with visual metaphors are commonplace in advertising, but are characterized by varying degrees of incongruity. Across two experiments, this article presents the first empirical evidence that incongruity in a visual metaphor (VM) ad has an inverted-U (nonlinear) effect on attitude toward the ad. We find that a moderate level of incongruity in a VM ad produces maximal processing pleasure, which in turn yields the most positive attitude toward the ad. The findings confirm that processing pleasure mediates the effects of incongruity on ad attitude. Consequently, when creating ads, advertisers should choose advertising elements to obtain moderate levels of incongruity in the visual figures.     

The Role of Logo Recoloring on Perceptual Fluency in Cause-Related Marketing Campaigns

Abstract

This article investigates the influence of brand esthetics on consumer response to cause-related marketing campaigns. Drawing on brand visual identity and advertising research, a processing fluency perspective is explored in the relationship between stimulus characteristics and consumer judgment. Processing fluency suggests color enhances the ease with which consumers recognize and process brand elements, and more broadly, cause-related marketing campaigns. Brand logos were recolored to enhance the perceptual fluency of the two entities. Its joint effect with conceptual congruence (e.g., fit) indicate that both low and high fit brands benefit from enhanced processing fluency, with a more robust outcome for high fit brands. These effects were mediated by logo evaluation, leading to a new path of fit perceptions in CRM initiatives.     

省级国土资源海量遥感影像数据管理技术研究

研究目的：研究海量遥感影像数据管理技术路线,解决省级国土资源部门影像数据管理与共享问题。研究方法：理论分析法,对比试验法,实例验证法。研究结果：（1）采用数据库和文件系统混合管理方式,显著提高影像数据的存储和检索效率;（2）通过建立影像镶嵌数据集,构建影像金字塔和概视图,实现了TB级遥感影像数据的快速组织、更新和发布;（3）采用JPEG_YCbCr视觉无损压缩方法,大幅度提升影像金字塔压缩效率和压缩比。研究结论：基于镶嵌数据集的海量遥感影像数据管理技术,应用于江苏省第二次土地调查省级数据中心系统建设,解决了技术瓶颈,实验证明该技术路线可行。     

城市雕塑环境空间视觉满意度的定量评价——以南京市三处城市雕塑环境空间为例

文章以南京市三处城市雕塑环境空间为例,采用语义差异法(Semantic Differential Method,SD)及因子分析的方法定量评价了城市居民对不同城市的城市雕塑及其环境空间类型的主观印象。结果表明,受众心理环境的感受与所在环境空间景观效果在城市雕塑环境空间的视觉满意度评价中占有很大分量。