Impact of “High Quality,Low Price” Appeal on Consumer Evaluations

Marketers frequently adopt a “high quality, low price” appeal in advertisements. However, the price–quality inference theory implies that this contextual appeal may not be well-accepted by consumers because it contains two contradictory cues: high quality and low price. This article investigates how consumers evaluate this appeal through two laboratory experiments. Study 1 shows that the appeal leads to favorable price perceptions and purchase intentions when the product price is high; it leads to high quality perceptions when the price is low. Study 2 shows that these effects are salient when consumers have a weak price–quality schema or a low need-for-cognition.     

关系型会计信息系统——投资者关系管理视角下的会计信息系统

投资者关系是资本市场上资金的供给方(投资者)与需求方(企业)之间的关系。会计信息系统是资金需求方在其内部构建的,为价值管理、价值创造提供决策信息的系统。在经济一体化、信息技术飞速发展的今天,在资金流动并增值的整个过程中,投资者关系管理(IRM)与会计信息系统(AIS)密不可分又各有分工,共同完成价值管理与价值创造。将以客户关系管理为主的关系型企业的模式应用于资金流方面,关系型AIS用全新的视角看待投资者关系,并充分地利用现代信息技术进行资金流上的关系管理,以发现、对话、制度为管理框架,实现价值创造的最终目标。     

多层次模糊评价佛山陶瓷物流包装工艺质量方法研究

针对佛山陶瓷物流包装质量中存在的模糊不确定因素,应用模糊数学的概念和方法,建立了佛山陶瓷物流包装质量的多层次模糊评价模型,并应用实例,对具体的佛山陶瓷物流包装质量进行了多层次模糊评价。结果表明,该方法具有较强的实用性和可操作性。     

pH敏感性凝胶的作用原理,制备及应用领域

智能凝胶是一类对外界刺激能产生敏感响应的凝胶,如温度,pH,离子强度,电场,光等。而pH敏感性凝胶目前在智能水凝胶中占有重要的位置。本文介绍了pH敏感性凝胶的作用原理,制备方法及主要的应用领域,并对pH敏感性凝胶的未来发展展望。     

项目教学法在高职院校中国现当代文学课程教学中的运用

高职教育就业导向的特征,使高职院校在人才培养目标的设置上,倾向于以＂职业能力＂来定位学生的价值;时代的变迁,社会价值取向的变化使学生学习兴趣转移,这就使得以知识传授为主、人文精神培养为目标的中国现当代文学课程教学陷入窘境。经过探索与实践,把＂项目教学法＂应用于中国现当代文学课程的教学有良好的效果。     

对安徽省高新技术产业发展的思考

阐述了安徽省高新技术产业发展取得的主要成就,剖析了安徽省高新技术产业发展存在的主要问题,并根据问题产生的原因,针对性地提出了解决问题的对策建议,以期能对促进安徽省高新技术产业进一步发展有所裨益。     

Push—pull technology: a conservation agriculture approach for integrated management of insect pests,weeds and soil health in Africa

Push—pull technology (www.push-pull.net) is based on a novel cropping system developed by the International Centre of Insect Physiology and Ecology, Rothamsted Research (UK) and national partners for integrated pest, weed and soil management in cereal—livestock farming systems. Stemborers are attracted to Napier grass (Pennisetum purpureum), a trap plant (pull), and are repelled from the main cereal crop using a repellent legume intercrop (push), desmodium (Desmodium spp.). Desmodium root exudates effectively control the parasitic striga weed by causing abortive germination. Desmodium also improves soil fertility through nitrogen fixation, natural mulching, improved biomass and control of erosion. Both companion plants provide high value animal fodder, facilitating milk production and diversifying farmers' income sources. The technology is appropriate to smallholder mixed cropping systems in Africa. It effectively addresses major production constraints, increases maize yields from below 1 to 3.5t/ha, and is economical as it is based on locally available plants, not expensive external inputs. Adopted by over 30,000 farmers to date in East Africa, key factors in its further up-scaling include effective technology dissemination, adaptability of companion plants for climate resilience, capacity building and multi-stakeholder collaboration, integration with livestock husbandry, improvement in input accessibility and creation of a supportive policy framework.     

招标代理机构市场战略探析

随着我国招标投标法律体系逐步形成、监管机制不断清晰、招标投标市场迅速发展、招标采购效益明显提高,招标代理行业得到了快速发展.在行业成熟期,招标代理机构同样面临来自内部与外部环境的威胁,文章引入行业吸引力-企业竞争能力矩阵的战略分析工具,对影响招标代理机构发展的因素进行分析,并提出招标代理机构市场战略的具体方法.     

中国—东盟贸易结构不平衡及对策研究

近年来我国与东盟的贸易总额保持快速增长,但商品结构、地区结构、区域结构、方式结构、主体结构等方面存在诸多不平衡现象。外贸结构的失衡,导致我国的出口商品科技含量低,进出口市场的集中度过高,影响我国对外贸易增长方式的转变和外贸产业结构的调整升级。为此,必须优化我国与东盟的贸易结构,增加各自的竞争优势。     

Effect of Trade on the Demand for Skilled and Unskilled Workers

We use an input–output model to examine the effects of trade and domestic consumption, technology and labor productivity on skilled and unskilled worker demand. We found that trade was not the major contributor to changes in demand for skilled and unskilled labor during 1972–92, counter to the continuing debate on the trade-widening wage gap linkage. We found that skill intensity, i.e. the ratio of high-skilled to low-skilled workers for exports compared with imports, exceeded one during 1972–92, but did not increase. We explore alternative definitions of skilled and unskilled, and find our results to be robust to these alternative definitions.