招贴广告文案的五度把握

招贴广告依靠两个重要元素来传达信息，由于招贴广告分布以及媒体的特点，造成广告与受众之间接触的瞬时性，因此需要让受众快速理解并记住表达广告主题的文案。文章从审美角度、阅读速度、文化程度、相关程度和可辨程度等五个方面提出一些个人观点。     

Liquidity provision and optimal bank regulation

We extend the set of regulatory instruments for banks' liquidity provision by adding a policy instrument for controlling the fraction of perfectly-liquid accounts. We demonstrate how this instrument induces self-selection on behalf of depositors who are differentiated according to their probability of facing a liquidity shock. This self-selection leads to a market segmentation, which can break the bundling of deposits with liquidity risk and, thereby, enhance welfare. The optimal regulatory policy is explicitly characterized as a function of banks' investment return, and of depositors' gain from early withdrawals to fund a realized investment opportunity.     

城市密集建设区绿色空间网络的规划布局探索——以重庆市主城区为例

本文是从城市规划的角度,来研究城市密集建设区内的绿色空间网络规划所涉及的相关理论基础和实践中的规划布局要点.在理论上认为连接性、服务覆盖面和多功能复合性是规划布局的要素,并认为景观生态学的景观安全格局和网络效应原理可以用来指导规划布局.在重庆市主城区的实践探索中,提出了体现“梳理——评价——辨析——成果”思路的工作程序...     

改善内部审计的外部环境和内部条件

本文通过探讨改善我国内部审计的外部环境和内部条件的方法和措施,揭示内部审计是我国企事业单位加强内部管理的内丰需要,具有不可替代性,只有最大限度地保证内部审计的独立性,才能保证内部审计的地位和权威,从而更好地发挥内部审计在企事业单位中的作用。     

供应商对企业非财务指标关注程度实证分析——基于供应商利益要求及其实现方式

供应商对不同类的反映其利益要求和实现方式信息的非财务指标的关注程度存在显著的差异,其排列顺序与其所看重的相应利益要求和实现方式的排序相同,其中企业风险、敏感性、稳定性指标最受其关注。不同性质、是否上市、不同规模、不同发展阶段、不同类型企业的供应商对同一类的非财务指标的关注程度可能存在显著差异。企业应披露有关信息,以满足本企业供应商关注相关信息的需要。     

Intellectual property rights in a quality-ladder model with persistent leadership

This paper analyzes the effects of intellectual property rights in a quality-ladder model of endogenous growth in which incumbent firms preemptively innovate in order to keep their position of leadership. Unlike in models with leapfrogging, granting forward protection, and imposing a non-obviousness requirement reduces growth. In the main case where entrants and incumbents have free access to the same R&D technology, infinite protection against imitation, granted independently of the size of the lead, maximizes growth. If entrants have to engage in costly catch up before they can undertake frontier R&D, growth is maximal for a finite (expected) length of protection against imitation.     

On the fairness of airlines’ ticket pricing as a result of revenue management techniques

Pricing and availability of tickets have always been a source of confusion for customers in transportation industries. What is the best time to buy tickets? Why passengers taking the same flight might pay significantly different prices for the same seat? Why round trip tickets between two cities sometimes become cheaper than the one-way flights between them? Is it fair to buy a ticket for an itinerary cheaper than a ticket for just a part of it? These observations make customers wonder why they pay higher prices for shorter flights. In this paper, we study the airlines’ revenue management systems and explain some of these pricing schemes in travel industries. We develop a simulator to study the decision making process of network revenue management and use a numerical study to explore these questions and address some explanations for them. We relate these observations to the revenue management measurements such as the bid price or the adjustment cost and show how the dynamic of the network get influenced by these measures that eventually results in unusual pricing. We explain how a zero or small bid price of a specific leg may cause the price of an itinerary be cheaper than one segment of it and that the small bid price is caused by low demand in comparison to the available capacity. We exhibit network revenue management system and show the above issues for a small network.     

信息化环境下物资需求计划管理内部控制问题研究

完善和创新信息化环境下物资需求计划管理内部控制体系已成为企业成功的重要关键,具有现实的经济意义。     

高职高专院校内部教学质量监控体系的构建——以工学结合模式为视角

高职高专院校内部教学质量监控存在监控目的不明确、监控主体单一、监控视角片面、质量指标体系不科学、缺乏操作性等弊端。在分析工学结合模式下高职高专院校内部教学质量监控特点的基础上,提出了教学质量监控过程中的基本要求,以及构建教学质量监控体系的设想。     

多级库存分销模型中的信息共享研究

随着供应链管理研究的深入。供应链分销系统的库存成为库存管理的一个热点。本文通过建立多级库存分销模型。运用对比定量分析．证明了多级库存分销系统中需求信息集中共享的重要性。