A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty

Relying on Thaler's exchange theory, this research examines the unique effects of perceived transaction and acquisition values on consumer e-satisfaction and e-loyalty in an e-commerce setting, along with the moderating role of product/ service category. Overall, consumers' perceptions of transaction value lead to their e-dissatisfaction. Hence, obtaining a good deal does not have the same meaning and influence depending on the type of buying trip (exploratory or goal-directed). These results confirm Thaler's exchange theory's usefulness to analyzing the impact of perceived value on e-satisfaction and e-loyalty. Additionally, in a managerial perspective, this research underlines the importance of adapting promotional strategies to online contexts, since online purchase experience improves when there is an alignment between the customer's goals and the e-tailer’s online offering.     

创新运用标准化理念 优化社会经济管理水平——刚性法律模式下柔性管理手段的实践与思考

本文从加强社会主义法制、完善市场经济秩序、构建和谐社会这三个角度对标准化工作进行了审视,并以上海实施标准化战略的实践为切入点,运用标准化工作＂规范性、有效性、科学性＂的三大核心理念,就如何创新管理理念,形成符合社会经济发展规划和需求的标准化管理模式进行了深入剖析,希望引起共鸣和思索。在深入剖析的基础上,笔者从如何全面推进标准化管理这一视角出发,有针对性地提出了创新工作体制、设立奖励制度、完善服务体系和加强队伍建设等意见与建议,以期达到引起全社会对标准化这一柔性管理手段重要性的认识,进而促进政府职能管理部门积极运用标准化手段来管理社会,推动产业发展,提升综合竞争力,为上海国际化大都市的建设和发展做出应有的贡献。     

Study on the Degree of Importance of Convention Service Factors

ABSTRACT

As customers come to understand that service is one of the most important industry products, identifying customer needs and providing what they want will be essential to a successful approach in service-related industries. In consideration of the increased importance of service in the convention industry, this article identifies convention service factors and provides statistical analysis based on data from the actual industry. The results of this research will enhance an understanding of the factors used by customers to evaluate the quality of convention service and help planners improve their performance in the planning of conventions.     

Cross-Selling

Abstract

Cross-selling is an old and valuable technique used by salespeople to increase order size and to transform single-product buyers into multi-product ones. More recently, cross-selling has evolved into a strategy for customer relationship management. This article starts with a discussion of the benefits and pitfalls of cross-selling as a strategy for customer development within the context of CRM, oriented towards increasing the firm's share of the customer wallet, broadening the scope of the relationship with the customer, and increasing customer retention. This discussion is followed by a review of some of the analytical tools for identifying prospects for cross-selling, and by a discussion of technological and organizational requirements for the successful implementation of cross-selling.     

概念隐喻理论在英语词汇习得中的应用探析

本文试从词汇习得中的难点,多义词,介词,和习语等方面的习得入手,把概念隐喻理论导入词汇习得,以期对词汇的教学和学习有所帮助。     

Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions

This research examines how consumers’ efforts as a nonmonetary sacrifice influence their price and promotion fairness perceptions in the context of price promotions. Multiple studies using different price promotion tactics demonstrate that consumers’ perceived level of effort to obtain a reduced price negatively influences their fairness perceptions when they deny the promoted price. Exploring the underlying mechanisms of this effect, we show that the amount of effort consumers exert to obtain a promoted price leads to their feeling of deservingness and entitlement. When the promoted price is denied, this feeling of entitlement is violated, causing unfairness perceptions to occur. The research demonstrates that, in addition to retailers’ actions such as price changes, consumers’ actions, in the form of their effort input, are also an important determinant of fairness perceptions.     

Perception of tourism development and subjective happiness of residents in Mashhad,Iran

Tourism development affects various aspects of a populace’s life, such as environmental, social, economic, and other areas. This study examines the effect of perceived tourism development on subjective happiness and quality of life among residents of Mashhad City, Iran. A sample size of 384 residents completed a survey. Data analysis was performed using WarpPLS. Results indicated that tourism development had an effect on the residents’ subjective happiness and quality of life (QOL) and the effects of social and micro economic factors on the residents’ subjective happiness and the effects of cultural, environmental, and macroeconomic factors on the resident’s QOL.     

企业并购中的组织文化冲突和文化评估

本文立足于组织文化与企业并购的关系,阐述文化评估对于企业并购中组织文化冲突的意义。     

跨国并购与我国资产评估法的完善

跨国并购促进了我国技术进步、市场完善和经济增长.由于相关法制的缺失,跨国并购也带来了国有资产流失问题.鉴于此,必须从企业产权主体的归位、资产评估机构的中立性以及资产评估方法的合理筛选等方面完善我国的资产评估法律制度.     

Courts and Firm Investments in Real Property

The legal environment and rule of law are important for business, but existing studies often treat rule of law holistically. This article examines the role of courts, specifically the speed of court decisions, the enforcement of edicts, and the impartiality of decision-making as perceived by firms of various sizes, and the impact this has on firm investments in real property. The article analyzes a panel of 6,300 firms from 27 countries in the period from 2002 to 2009 to find that (i) firm size affects perceptions positively, while (ii) paying bribes affects perceptions negatively. At the same time, (iii) a firm’s connections to the government have no apparent impact. More importantly, while all three components have a positive correlation with the amount firms invest in land and machinery, the speed of courts has the greatest significance and the highest marginal effect. Firms perceiving courts to be quick invest nearly four times as much as the average real property investment. This finding suggests that policymakers should focus on reducing backlogs in the court system, perhaps by encouraging more arbitration or staffing more clerks.