“数字营销”微博圈的实证研究——基于社会网络分析视角

以"数字营销"微博圈为实证研究对象,采用社会网络分析方法从"关注"和"互动"两个维度分析该微博圈成员特征,利用UCINET软件绘制出社群图并进行中心性和凝聚子群分析。结果表明该微博圈中明星用户之间交流频繁,普通用户则基本扮演围观的角色,存在明显的交流困境。针对此现象,提出优化建议,让微博圈的交流更加轻松和有效。     

企业经营困难背景下裁员和待岗的两难悖论及解决路径

企业发生经营困难,在不得不做出裁员或者待岗的选择时,往往处于两难的境地。现行法律政策环境,无论是对企业还是对劳动者,其保护都是不周全的,往往使当事人陷入两难。要探寻解决问题的路径,有必要反思我国现行法律政策存在的不足,重塑待岗制度,进一步完善休假制度,以解决现实中企业和劳动者面临的难题。     

基于众包_的旅游咨询业创新研究

众包作为一种新型的商业模式．一经出现就引起了极大关注,对其概念、基础要素和应用等方面进行了广泛研究。旅游咨询业作为一种旅游新业态,具备现代旅游业、现代服务业和现代咨询业的一般特征：高综合性、高技术性、高知识性、高创造性,但在发展过程中遇到了人才、组织、创新等方面的困境．众包具有开放性、参与性、无边界、创新性的特征,与旅游咨询业具有内在契合点．引入众包模式。在人才共享、组织共存、价值共创方面进行创新．升级运营机制。规避在运行过程中的风险,推动旅游咨询业创新发展．     

论会计理论丛林与丛林困境

理论的意义在于解释、预测和指导实践,现代会计理论百年来枝繁叶茂却又迷乱重重,正本清源迫在眉睫。文章总结和梳理了会计理论丛林以及与之并存的会计理论乱象,辨析了乱象的成因,指出摒弃人为纷争回归基本理论才能走出丛林困境。     

Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing

In 1954, Drucker boldly declared that organizations have only two basic functions, marketing and innovation. While true for any organization, this insight is particularly pertinent for technology-based businesses. The complicated environment surrounding high-tech companies creates a great need for sophisticated marketing. Yet these companies continue to have under-developed competencies in marketing and in understanding customer needs. This essay explores Drucker’s insights with respect to two particularly salient issues for high-tech companies: developing and implementing a market orientation and break-through innovations. We review Drucker’s insights and synthesize them with the scholarly research on these issues. Finally, we discuss three emerging areas in high-tech marketing where academics and managers could build on Drucker’s insights to guide future research and practice: market driving, customer co-creation, and corporate social responsibility. These illustrative examples highlight that even today, Drucker’s writings continue to offer remarkable guidance to scholars and managers who are willing to take the time to reflect, understand, and incorporate his insights in the unique context of high-tech industries. Electronic supplementary material  The online version of this article (doi:) contains supplementary material, which is available to authorized users.

区域一体化中地方政府间合作困境及对策研究——以长株潭两型社会为例

随着长株潭两型社会的建设，长株潭地方政府之间的合作正在形成，在合作进程中遇到的问题也日益凸显。本文就长株潭三地政府间合作进程中的困境从实践和理论角度分析其生成原因，并提出了相关的对策建议。     

我国地震保险的商业化困境与选择

汶川大地震发生后，地震保险成为人们关注的一个焦点。我国存在巨大的地震风险，借鉴国际经验，认识国内地震保险各环节的缺陷十分重要。我国地震保险目前暂不具备商业化操作的条件，只能通过政府主导建立一套完善的地震保险体系。     

监管博弈的困境与出路

组织内部的监管博弈面临在严格监管与宽松监管条件下,组织目标与组织活力相冲突的困境。提高组织成员组织化程度,用组织文化促进成员自我管理是最优结果。在难以达到最优情况下,严格监管一些重点对象是一个次优选择。     

On Learning to Cooperate

This paper shows that experimentation can have the effect of inducing outcomes that are “far” from Nash in a learning model similar to that studied by D. Fudenberg and D. K. Levine (1993, Econometrica61, 547-573). The game under consideration is a version of a finitely repeated prisoner's dilemma, and the average length of players' lifetimes is arbitrarily large, but fixed. If the number of stages in the prisoner's dilemma is sufficiently large, then experimentation induces cooperation within the society on an arbitrarily large scale, even though the beliefs of almost all players are eventually within an arbitrary η>0 of being correct at all of the information sets in the game. Journal of Economic Literature Classification Numbers: C72.     

地方政府引资偏好与产业结构优化

由于地方政府不同的引资偏好和投资冲动引致的产业结构问题正日益凸显,企业和地方政府之间短期利益的博弈已进入"囚徒困境".如何在中央宏观调控政策的引导下实现地方政府管理目标创新、企业产品升级和产业结构优化,已成为政府、理论界和实业界普遍关注的焦点问题.从鼓励地方政府创新、降低企业产品转换成本、实现产业结构优化的角度展开分析,得出诱致性制度变迁有助于地方政府引导企业实现产品低成本转换和产业结构优化的结论.