Ecotourism experience: A systematic review and future research agenda

This study presents a systematic review of the last 25 years' literature and offers a comprehensive understanding of the ecotourism experience. The study uses a Theory-Context-Characteristics-Method (TCCM) framework, offering insights that ecotourism experience research has advanced beyond ecotourism sites and resources to a multi-stakeholder approach. As a result, we have developed a conceptual framework illustrating three consumption stages of ecotourism, that is, pre-visit, on-site and post-visit. The study concludes by identifying some neglected areas and suggesting some future research directions in ecotourism experience field. Lastly, several theoretical and practical implications are presented that could aid the ecotourism industry in overcoming ecotourists' inertia toward site visits.     

生态旅游与当地经济发展研究

生态旅游的快速发展促进了当地的经济发展,同时,当地经济的发展也对生态环境造成了负面影响,为了追求经济利益的最大化,往往以生态为代价。针对存在的部分问题,提出了一些针对性建议,以期生态旅游健康、持续发展,也希望生态旅游成为促进当地经济发展的力量。     

Ecotourism branding in protected areas of Iran: Using an efficient hybrid multi-criteria decision-making method model

Ecotourism, as a nature-based sustainable tourism, raises awareness about the protection of natural and cultural landscape values. This study aims to determine the ecotourism criteria to develop strategies for a sustainable ecotourism branding in Golestan, located in the northeast of Iran. To reach this aim, Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis, multi-criteria decision-making methods consisting of Analytic Hierarchy Process (AHP), and Best and Worst Method (BWM) were integrated. The most appropriate ecotourism strategies for the branding of the study area were ranked according to their priorities. The results of this study reveal that among the 5 main and 20 sub ecotourism criteria, “having natural protected areas,” which is an opportunity, and “having ecological values,” which is a strength, were determined as the highest priority strategies for ecotourism branding. The methods and results of this quantitative-based research present an exemplary hybrid model that prioritizes the strategies required for branding ecotourism in similar protected areas.     

国家公园生态旅游的本土化路径研究

中国生态旅游资源丰富,生态旅游发展潜力巨大,但实践的泛化造成生态旅游发展陷入困境,生态旅游形象受损。如何利用国家公园建设契机塑造有影响力的生态旅游品牌,是一个亟待研究的课题。在梳理中外生态旅游实践的基础上,本文认为,基于文化观念、生态资源与实践环境等差异,中国国家公园开展生态旅游需立足国情,建议重点从5个方面探索本土化路径：一是明确开展生态旅游的现实目标是生态资源的安全,价值目标是人与自然和谐相处;二是明晰生态旅游的内涵与外延,以此严格界定生态旅游实践内容与形式;三是重点从良性互动的社区参与和科学的自然解说系统两个方面,加强生态旅游科学实践,重塑生态旅游形象;四是利用研学旅行和自然教育等生态产品消费契机,提升公众生态文明素养;五是加强生态旅游制度建设,推动国家公园成为生态旅游和生态文明建设的示范基地。